3 Steps To Turning Readers Into Buyers

On February 18th, 2013, wrote:

A blog can be a powerful tool for your business and could assist you in moving your products or services. The key is a subtle marketing strategy that engages readers, potential customers or clients in a way that they don’t feel as though they’re being strictly advertised to. Balance out your content to make the bigger picture matters and take a few pieces of advice to help you fast track your blog to a marketing success. 1 – Start A Mailing List A mailing list is a great way to keep your readers updated and to keep them posted. The problem you’ll often encounter with mailing lists is that most people regard the send outs as spam or nuisance mail. You need to incentivize the mailing list, as most people won’t have any desire to subscribe. There are a few ways you can do this, but the most popular is raffling off a free product or service. Even if it’s – Read the full article

SEO Trends to Watch Out for in 2012

On January 30th, 2012, wrote:

All website owners aim to land on the first few pages of search engine results, and that’s why various search engine optimization strategies are being implemented. After all, SEO is designed to enhance the search rank position of a business or a brand. Last year, however, website owners and SEO professionals received some serious beating no thanks to the Google Panda update. The search engine giant began changing the algorithms that determined a site’s page rank and search performance. The aim was to promote websites with original high-quality content; it also reduced the effectiveness of content farming, thus giving low preference to websites with low-quality content. A number of legitimate, well-meaning sites, however, were also adversely affected by this update. These changes made by Google have made it difficult for website owners to determine which SEO strategy to adopt – or drop – to make their SEO strategies and campaigns successful. But adjust we must, and move forward to align – Read the full article

Checkout by Amazon: How it Can Improve Your Site’s Conversion Rate

On August 5th, 2011, wrote:

Every website owner engaged in e-commerce knows how critical it is to get more visitors to become customers. Getting the visitors to come to the site is one thing, but persuading them to convert to customers is another. E-commerce is a rapidly growing sector of the business world, projected to overtake traditional retail outlets sooner rather than later. Running a business website is a lot like running a store, with several obvious differences, one being that visitors arrive virtually instead of in person. An e-commerce website has to monitor and track its visitors very carefully to generate key statistics. One of these key statistics is the conversion rate, which is generated by dividing the number of customers by the number of visitors. It tells the website owner how many visitors are being persuaded to become customers. The conversion rate spells the difference between success and failure for a website. Websites can take advantage of several tools to improve the conversion – Read the full article

Letting Testimonials Speak for You: A Guide to Soliciting and Maximizing Customer Reviews

On March 16th, 2011, wrote:

According to a study by Forrester Research, 71 percent of online shoppers read customer reviews before making a purchase decision. That’s close to three out of every four! Enough for us to have to seriously take this insight, one that serves as yet another proof that, when it comes to winning new customers (and bringing in new business) a satisfied customer or a loyal fan just might be your most potent sales rep. Oh, and it’s also probably a good idea to start soliciting customer reviews and testimonials. Why? More than techniques to manage your online reputation, reviews and testimonials can act as the worms that bait the fish. (Worms: a funny word to describe that which persuades shoppers to buy and mere visitors to become customers.) Need advice on soliciting – and maximizing the potency of – customer reviews and testimonials? Here’s a quick guide: Soliciting Reviews Ask for it. Your customers may never know that you want their – Read the full article

More Pay Per Click Tips and Tricks: Why You Need PPC Tracking

On March 14th, 2011, wrote:

Most businesses and websites that invest in Pay-per-Click (PPC) campaigns know the basics of running one. They’d also know that the most important element of any PPC campaign is keyword research: spending time on finding out what phrases will be the most useful for your website when set against the cost of the most commonly used phrases in your business sector. Keyword research and keyword selection make up the single most important job for any website, and finding the balance between the most commonly used phrases and value for money when competing with your rivals can often make or break the performance – and value – of your campaign. Once you have mastered the basics of keyword research, it is possible to dig deeper into the more sophisticated arts of Pay-per-Click and hone your PPC strategies and skills even more. One way of doing this is through Pay-per-Click tracking. PPC tracking allows you to evaluate the Pay-per-Click campaigns you have – Read the full article

Internal Site Search: What Does The Data Tell You?

On March 4th, 2011, wrote:

Google Analytics holds a wealth of information about your site. Within a few clicks you’ll have all of the metrics that are important to you: page views, visits, unique views, bounce rates, and conversions, etc. If you want to go a step further you can start to segment this information or create custom reports so you can look deeper into the data. Regardless of whether you are an e-commerce site owner, a marketer, a business owner, or a blogger, if you know how to interpret the data correctly, you will be able to make the right choices more often. The numbers don’t lie and if you can base your decision on what the numbers are telling you, you’ll be able to improve the performance of your website and increase the number of business opportunities you’ll get from it. Site Search: A hidden gold mine One of the most overlooked tools in your analytics arsenal is quite possibly the Internal Site – Read the full article

Anatomy of an Effective Landing Page

On February 28th, 2011, wrote:

The landing page: the place where visitors are directed after clicking on an ad, a search result, a link, or an offer. It’s also the critical page that can convert mere visitors or readers into your customers, fans, or followers. What goes into building an effective landing page? Let’s check it out. Answers. It’s likely that visitors clicked on your ad or your offer because they want to get hold of a certain piece of information, or because they want answers to their questions. So give them just that. Answer their search queries. Tell them what your offer is. Explain how they can benefit from buying your product or service, from supporting your brand. Guide them on how to get started. Regardless of what your objectives are – to make a sale, to get people to sign up for a newsletter, to get a Facebook user to like your fan page – make sure that you craft your landing page – Read the full article