Guest Post Blogging: What Are The REAL Benefits

On March 1st, 2013, wrote:

With the introduction of social media, marketing has taken a new form and shape. Social networking sites have offered new ways of introducing your service or business to customers. Another platform that many find themselves on is the blogging industry. Blog sites can offer you a way to give tips to your customers, share other helpful hints and sites and also reach new people with your message or service. One thing that is big in the blogging world is guest post blogging. What is that? Guest posting on a blog is simply taking a post that you wrote and posting it on another blog site. Many have tried it out but they wonder what the real benefits are. Can you really benefit from this type of posting or service? Check out what a few of these benefits could be for you. Widen Your Reach When you choose to use guest posting for a site, you can widen who your posts – Read the full article

Content Marketing 101: Tips For The Best Strategy

On August 28th, 2012, wrote:

You may have heard the phrase thrown around a few times but never paid too much attention to it. Content marketing is a popular marketing tactic that has picked up pace over the past few years. In a nutshell, content marketing refers to the content you generate (blogs, emails, podcasts, etc.) that you create in order to share with other people. Most of the time, content marketing is provided to your audience for free and relies on the fact that if you provide your audience with valuable information, they will continue to come around and eventually become a customer. Like every marketing tactic, there are certain things that you can do in order to have the best possible content marketing strategy. Keep control of the content. Content marketing works best if you have complete control over what you can write and share, which is why it’s very important that you publish this content on a website that you control. Don’t – Read the full article

Prepare To Be Taken Hostage

On August 23rd, 2012, wrote:

Okay, so hostage is a bit of a strong word, but it’s totally applicable. When producing any written content both for online or offline purposes, it’s my job to keep you hooked to the end. I want to take you prisoner for a few moments of your life and ensure you reach the bottom of the page. Why? Well, without keeping your attention, there is very little point for me to even continue what I’m writing. You won’t have gained anything from the few seconds it’s taken to read this, and I would have failed. I know this is probably an open invitation to a few trolls out there who will let me know they stopped reading immediately, but hey trolls will be trolls. They make the Internet an interesting place sometimes and some even have their benefits, so it’s all good. Anyway, I digress; you may be wondering why I want to keep your attention and how I can – Read the full article

The 5 Musts When Perfecting Copy for the Web

On March 13th, 2012, wrote:

Spelling/Grammar It sounds obvious but millions of pieces of content are published each and every day on the Web with spelling mistakes, typos and grammatical/punctuation-related errors. It’s not so much a problem if you’re not great at spelling, but if this is the case, ensure that a spell checker is used, ensure that any copy is processed using various proofreading tools before making it to publication. There is nothing worse than trying to read content on the Web that is riddled with mistakes; it’s also a conversion killer if you work in a professional service / industry. It only takes a second; always ensure you perform a spell check if you need to. Be Different Don’t regurgitate topics that have been written to death already. No one wants to read anything that is the same as hundreds of other articles they’ve read. Offer your insights, opinions and own take on the subject at hand to make it more engaging for – Read the full article

CONTENT CREATION TIPS: 5 Ways to Keep Focused and Beat Deadlines

On February 7th, 2012, wrote:

Deadlines are a part of every freelancer’s daily grind. But not everyone can honor timelines graciously. Most freelance writers, bloggers, Internet marketers, and SEO professionals hustle up to meet deadlines and end up botching their assignments. This can cause you to make mistakes and also gets you mentally exhausted. In addition, the work churned out is often low in quality. If you are having hard time meeting your timelines, here are a few tricks that can help you set things right. 1. Create a time table This is the most important part of getting an assignment done on time. Break up the work into specific tasks and mete out time for each activity. You can create a detailed timetable with hourly tasks or just make a rough weekly sketch. Create a checklist of all tasks and tick each one when you complete it. Thus, you will know how much work is done and what is still pending. 2. Understand your – Read the full article

Good SEO Copywriters and Blue Diamonds Have a Lot in Common

On December 9th, 2011, wrote:

SEO copywriters can be placed into three broad categories: Those who write for users. Those who write for search engines. Those who try to blend the two.   Copywriters who actually succeed in the third category are like blue diamonds: rare and extremely valuable. Search engines don’t care about grammar, punctuation, and sentence structure. They don’t care for eloquence. Instead, they care about keywords. Search engines are crows and keywords are bright, shiny objects that gleam amid reams of text. Search engines zero in on the keywords and proudly display them in search results. That’s why keyword research and matching keywords to specific website pages is so important. It’s why some copywriters are reluctant to stray too far away from keywords; some will even use the weird combinations that keyword tools provide – e.g. “recipe lasagnarome” – instead of boldly splitting them up into a coherent sentence. Unfortunately for these writers, people don’t care about keywords, but they do care – Read the full article

5 Great Reasons to Use Photos in Your Articles

On November 18th, 2011, wrote:

As writers, we love what we do. (Right?) We are able to put information, ideas, and opinions in print to help our readers. As a bonus, we get paid for it. It doesn’t matter what our style is; formal, editorial, or whimsical, our words can send a powerful message to readers. And if we want to capture and hold our audience’s attention, we know that a compelling message with strong headlines and a decent flow of ideas are a must. For the longest time I was convinced that my words alone could paint the perfect portrait. Then I realized that perhaps my words alone were not enough. Simply constructing the proper syllables didn’t always capture the targeted audience. However, the right photo will typically catch the eye of most people. Even the best writers have benefited from using photos in magazines. Why not blogs? How to Find the Right Photo There are two options when you are considering the addition – Read the full article

Google’s New Authorship Markup Connects Authors to their Content

On June 30th, 2011, wrote:

Great content comes from great authors. At least that’s what Google thinks. That’s why, in an effort to recognize the people who write original stuff on the Web, the search engine company has recently rolled out a new authorship markup feature. “(It’s) a way to connect authors with their content on the Web,” wrote Google software engineer Othar Hansson in a company blog post. “We’re experimenting with using this data to help people find content from great authors in our search results.” It gets a little technical, but the development is in line with Google’s attempt to encourage more original content to be published on the Web, all while minimizing the influence and performance of low-quality content (from content farms) in search results. Google’s support for authorship markup extends to include: Prominently displaying the names of authors of articles within search results Enabling people to use Google search results to learn more about, find other works by, or contact and – Read the full article