There are ways to monitor changes and updates to your favorite websites, blogs, social networks, classifieds, and local business listings (including Google Places pages) – without having to watch the Web 24/7 or pressing the Refresh button every minute. And while RSS is today’s most popular way of syndicating content automatically, not all websites have it. (And not all users prefer it.) That’s where this list comes in: to be able keep up with what’s happening (in real-time) on any place across the entire Web; to monitor what customers and competitors alike are doing and saying; and to listen and respond to reviews and feedback as they are generated. Here are some of today’s best tools for monitoring changes to any website. Page2RSS Page2RSS is a free service that lets you create feeds for web pages you wish to follow or monitor – pages, specifically, that are static or don’t offer any RSS/Atom feeds. Page2RSS also serves as a way – Read the full article
You saw the money tree analogy coming—after all, money is usually the end goal of a startup company. This got me to thinking about the many ways a company can try to yield a profit. I found that people are constantly discussing the importance of content on a company website, but what people are not constantly discussing is the idea that this content does not always equal revenue. I will admit that I frequent many company websites simply to read their blog, yet I have no intention of ever buying their product. The point is, you first want to drive traffic to your webpage, but you cannot stop there. There are many things you can do to make sure that when people are visiting your website, they are tempted to buy. Consider a few of the things your startup company can do to make sure you are attracting the right kinds of visitors and keeping them interested: How to Bring – Read the full article
Google’s quest for perfection in search results has led the tech giant back to the drawing board to once again tinker with its AdWords algorithm. The goal remains the same: to deliver users to the most relevant content available that fits their chosen search words while also attracting advertisers by delivering superior return on investment for online advertising. Google Adwords auctions control the “promoted search results” seen at the top and to the right of the organic search results; however, Google and businesses lose customers when those results are of poor quality, because people have no use for spam and will use other search engines. To avoid this, Google offers lower prices to advertisers who have higher rankings as determined by its algorithms. In short, this keyword auction wherein advertisers bid on keywords relevant to their businesses is the way Google makes ad revenue without disappointing search clients. This process is somewhat contentious considering that the real high-quality material should – Read the full article
Writer’s block happens to everyone at some point or another, and sometimes it may feel like there is no way around it. Maybe you’ll stare at your computer screen for a few hours, a few days, or even longer. You’re just stuck. You try taking a break, watching some television, getting some fresh air, or doing anything to try to find a small amount of inspiration to get you writing. There has to be something to help you get to writing. You simply can’t be stuck forever. This has happened to me and I know it will happen again. Thankfully, I’ve found some methods from personal discovery and reading others’ experiences to help me find inspiration when it seems I never will. I’ll share these tips (for content creation) with you. Hopefully, they’ll help you when it seems like you may never type a useful word again. Read over past posts You may have already written about your as-of-yet unwritten post. – Read the full article
Blogs have increasingly become valuable multimedia hubs where personal bloggers and companies provide information through all types of media in various categories of interest. When bloggers write posts and get them published, they expect readers to find them. The fact, however, is that your blog is one among millions of others – probably even hundreds of millions – existing in the Web universe. Instead of waiting to be discovered, you need to find a way of telling the world that you exist. The best way of doing this is to promote your blog to social media sites. Once your post is published at your ‘hub’, you should let your followers and fans find the post where they hang out. With more than 200 million Twitter users and about 800 million on Facebook, having your post promoted through social media is crucial in giving your blog much needed exposure. There are several major platforms where you can publish and enable people – Read the full article
Social media marketing can be very effective in driving traffic to your blog and website, as well as in enhancing the visibility of your brand and business. But if you’re looking to improve your results, here are some great tips and tricks you can follow: Target the right sites There are literally hundreds of social media sites you can use. However, no one has the time to effectively use all of them. The first thing you need to do is locate a few sites which will fit well with you and your audience. Facebook, Twitter, StumbleUpon and Digg are some of the obvious popular choices since they send generally large traffic volumes, but to find sites that can send you high-quality, highly targeted traffic, look out for niche-specific and geo-relevant social media sites. Targeting general news and social bookmarking websites like Reddit or Digg can also be useful; once you have established a prominent profile, you can promote all manner – Read the full article
Have you ever thought about how to get your website or blog included in Google News? Well, you wouldn’t be the first. Business owners, Internet marketers, online reputation management and public relations (PR) professionals, and SEO specialists all recognize the value of having their content show up in one of today’s biggest online news aggregators (and search engines). Why get listed on Google News? If you’ve never given a thought to getting listed, consider these benefits and key features of Google News. Millions of people use it to keep abreast of what’s happening. (It cannot be a bad thing to be able to tap into that, right?) These users access Google News using a variety of ways: via search, personalized Google News pages, regular E-mail alerts, mobile device or a tablet (like the iPad), RSS or Atom feeds, and more. Get listed and immediately you have a multitude of ways to reach out to an audience (search engine marketing, mobile – Read the full article
Now that your website is up and running, it’s time to start working on your Google PageRank (PR). My what? What is PageRank? PageRank, in simple terms, refers to the value given to your site by Google. Sometime ago this value was measured by link popularity, or the number of links pointing back to your site. (It was thought that the best and most relevant pages attracted the most links.) So the more links you have from other sites, especially those sites with a higher PageRank, the higher your website will be ranked by Google. And what does the high ranking do? Well, a number of experts consider PageRank to be the most important factor in establishing the relevance of a website or page, for each particular phrase, keyword, or search term entered on Google Search. Nowadays it has changed. Search engines like Google no longer rely solely on the quantity of links. They’re taking link quality and reputation into – Read the full article
