Don’t Forget The Visuals

On July 30th, 2013, wrote:

There has been so much input on editorial content creation and SEO for Internet marketing that sometimes it’s easy to skip over one of the biggest issues in this less than exact commercial science. But savvy Internet marketers know that even with the power of targeted text that generates page rankings and more, a picture is still worth a thousand words in some parts of Internet marketing projects. They also know that this kind of thinking can boost the overall results of an important new branding initiative. If you want to spice up existing or new content, some simple web design and Internet marketing commandments can your team adequately address the issue of how to optimize the role that images play in your campaigns: Source Your Images Too many companies want to go the low road and simply utilize the primitive stock photo resources commonly available on the web. One problem with this is that in sourcing images, you get – Read the full article

Anatomy of A Great WordPress Plug-In

On August 14th, 2012, wrote:

Man’s best friend is a dog. Guess who’s a blogger’s best friend? WordPress! For one, it is absolutely free. You can use it for anything, for personal use (sharing your thoughts and hobbies), or for commercial use (marketing your product or service). It’s become a day-to-day necessity for many developers. Your blogging websites can be made more fun and interactive for users with these plug-ins. WordPress can be made friendlier by customizing the basic functionality with add-on plug-ins. Here’s a guide on what to look for: Security: When you get a good plug-in, it comes with a good security package: Any confidential information is not printed into the Javascript code as it will be visible on the client’s side A secure plug-in will make use of wp-admin’s nonce validation Offers protection against unnecessary XSS exploits and SQL injection Offers thorough documentation: If a plug-in is not going to offer proper support and good documentation, it is not going to be – Read the full article

5 Best Security Plug-Ins for WordPress

On August 12th, 2012, wrote:

Every blogger loves to put his fingers on the keyboard and crank out an amazing post. Backlinks, blog promotion, and interacting with the folks who come to the blog are all part of the allure of running a WordPress website. However, the dark side to WordPress is its security. If you plan on building your site out and becoming popular in your niche, be prepared for hacking attempts. These plugins will help ward off would-be troublemakers: Better WP Security This plugin does a number of things, but its strength lies in its diversified approach to protecting your blog. First, the plugin tries to obscure important blog information from prying eyes. It does this by removing the meta “generator” tag, allows you to turn off the ability to log in for a given time period (they call it “away mode”), removing the Windows Life Write header information, removing RSD header information, changing the ID on the user with ID 1, changing – Read the full article

Five Top Tips To Improving Your Brand

On August 4th, 2012, wrote:

Ask 20 people what branding is and you will more than likely get 20 different answers. A brand can mean your logo, your company’s values, or the way it interacts with its customers and suppliers at every level of your business. Your brand can actually reflect your customer’s experience of your company and therefore can help maintain the way your business is perceived and its reputation. 5 Top Tips To Improve Your Brand Image Name Of Your Business: Choosing your business name is of vital importance to your brand. It should reflect your businesses vision, value, and expertise. Don’t rush this important decision. Consult with family, friends and maybe a focus group. If you have the budget, consulting an expert in the field might give you the edge to come up with a winning business name. The Products or Services Your Provide: The products or services you provide should reflect you brand image. In a recent poll by AcuPoll, up – Read the full article

Five Guidelines for a Winning E-Commerce Design

On July 30th, 2012, wrote:

The consumer is the most important element for achieving any winning e-Commerce Web design. Every consumer wants basically the same thing: a simple, secure shopping experience. A complicated, confusing, or time-consuming Internet browsing or shopping experience can quickly turn a potential buyer off, ending the purchase before money is exchanged. Simplicity and security in this process can easily be achieved by following five simple guidelines. 1. Guarantee a less tedious shopping experience. The biggest benefit of online shopping is the ease with which consumers can acquire what they need — avoiding crowds and time-consuming travel to have what they’re looking for delivered to their doorsteps. A website that provides its customers with a speedy and easy shopping experience is likely to keep them coming back time and time again. Conversely, a website that loads slowly or involves extensive browsing to find a product will send consumers looking for a simpler solution to meet their needs. The best e-Commerce Web design – Read the full article

How Personal Should I Be On My Blog? And Other Burning Blogger Questions Answered

On July 26th, 2012, wrote:

How personal should I get on my blog? How often should I take breaks from blogging? When should I start a second blog? These are some examples of the burning questions bloggers have and in this article, we’ll answer them all. How personal should I get on my blog? At the risk of sounding repetitive, how personal you get on your blog is your own decision to make. It completely depends on why the blog exists in the first place and who is running it. If it is a personal blog, then you will have more leeway – anyone who drops by a personal blog anticipates writing that is candid and potentially emotional. Business blogs, on the other hand, should have a professional tone, unless it is a blog for a company whose brand aims to be casual at all times. Just because you can get away with divulging all of your inner thoughts through a personal blog does not – Read the full article

E-mail Marketing Campaigns: Powerful Subject Line Clinchers

On July 3rd, 2012, wrote:

E-mail marketing campaigns can be a great way to increase your online profile. I always include E-mail campaigns in my annual marketing budget as they really do work hard to boost site traffic and ROI. However, creating successful email marketing campaigns is not always easy. You need to know your market well and understand just how to target your E-mails to get the best effect from them. Ideally the E-mails you send out will instigate an appropriate response from the recipient. Typically, I will include one or two key links back to my website.  The whole E-mail will then be tailored towards encouraging recipients to click on the links and visit my website. Subject Line Clinchers One of the most important aspects of any marketing E-mail is the subject line.  This will be the first contact with the recipient and has to be engaging.  People do treat E-mails very lightly and will delete anything they don’t find interesting before reading – Read the full article

5 Tips for Great E-mail Marketing

On June 29th, 2012, wrote:

Although it is receiving some stiff competition from social media and voice and text marketing, E-mail marketing still seems to be the method of choice for businesses to engage their customers these days. Place an opt-in form prominently on the front of your website, and watch the subscribers roll on in, right? Well, maybe. Having an intriguing call to action, such as “sign up now to receive special offers”, is the first step to building a list. Just an FYI: 75% of people prefer to receive offers over any other form of call to action, according to data from econsultancy.com. It’s also important that you give them an idea of how often they will receive E-mails from you. Some E-mail marketing platforms (Ed. note: Lakeshore Branding recommends Mailchimp) will even ask the subscriber, letting them dictate how often they will receive E-mails. Once you have your shortlist, you need to build and retain. Here are a few tips for accomplishing that. Have – Read the full article