Lakeshore BrandingSearch results for 'consultant' (page 1 of 3)

Is Your Social Media Consultant Actually Qualified?

Guest Blogger — Mon, 09 Jan 2012 15:45:10 +0000

More and more companies are realizing the importance of utilizing social media. However, finding the right social media marketing consultant or expert can be a daunting task. Due to the ambiguity of social media and lack of a formal means to measure competency, it seems as though nearly anyone can call themselves a “social media guru”. However, social media is more than sending out tweets or reading blogs. How can a company find an individual who can do more with social media than connect with friends? 5 Qualities of a True Social Media Expert Placing your online reputation in the hands of an unqualified applicant is always a risky situation; however, there are several distinctive qualities that mark a true social media expert. In order to find the most qualified social media expert, keep an eye out for the following indicators: 1. Passion: In general, you should look for an individual that has a passion for social media – they - Read the full article

Is Your Social Media Consultant Actually Qualified? is a post from: Lakeshore Branding

A Business Consultant’s Tips for Online Marketing With a Small Budget

Guest Blogger — Wed, 07 Sep 2011 18:19:38 +0000

Are you afraid of wasting money on Internet marketing/online advertising? The idea of paying per click for visitors who may not buy could be frightening to you. A lot of website owners believe that Internet marketing campaigns will bleed a lot of money before they become worthwhile. You don’t have to fail miserably to figure out how to succeed. You can learn from the experts who’ve made mistakes and developed winning formulas for internet marketing. Even if you’ve only got a small marketing budget, it could make a big difference. Here are some low cost / big impact tips from a business consultant who helps small to medium-sized UK businesses. Create and Optimize a Website Do you have a website? What is it currently doing for you? A website should be more than an online brochure. It should be a beacon that attracts traffic. But it shouldn’t end there. Once the traffic arrives on your website, you need to convert - Read the full article

A Business Consultant’s Tips for Online Marketing With a Small Budget is a post from: Lakeshore Branding

Finding the Right SEO Consultant (Guest Post)

Guest Blogger — Tue, 12 Oct 2010 12:35:53 +0000

The Internet has provided many businesses with new exciting opportunities. We know that an increasing number of consumers are turning to the Web when it comes to purchasing products and services. As a business owner, this means that it’s vital that you maintain an online presence. You’ll want to give potential customers the best possible chance to buy your services. The first step on the road to achieving this will be to build a website. Many small business owners take that first step, but too few think about what to do next. The reality is that having a website will be of very little value unless consumers can actually find it. This is what makes search engine optimization (SEO) so vital to any business that’s aiming to succeed online: appearing at the top of the search engine rankings will give you the best chance of being noticed. Hiring a suitable SEO consultant is thus going to be important to your - Read the full article

Finding the Right SEO Consultant (Guest Post) is a post from: Lakeshore Branding

Top 5 Adwords Default Settings to Optimize for Improved Performance

Guest Blogger — Fri, 06 Jan 2012 16:58:37 +0000

A potential pitfall for many new Adwords advertising is simply the false pretense that Google’s default Adwords settings are in the best interest for all advertisers. That’s simply not the case. Here are a handful of tips that can take just minutes but provide a significant lift in your online advertising campaign performance. 1. Review your location and language settings Google defaults each new campaign to target theUnited StatesandCanada. If you don’t ship internationally, this is a clear opportunity to narrow your targeting. If you are a localized business serving a specific area there is further opportunity to narrow in your focus by targeting a specific state, city or even specific mile radius surrounding your business location. Advanced Tip* If you are targeting multiple countries, set up separate campaigns for each country. Each geographic area will perform differently due to variances in search behavior. Separate campaigns will provide you much deeper insight into each location’s performance and allow for smarter decisions - Read the full article

Top 5 Adwords Default Settings to Optimize for Improved Performance is a post from: Lakeshore Branding

Dreamweaver or Nothing for Website Developers?

Guest Blogger — Thu, 16 Jun 2011 18:45:38 +0000

First of all, this is not a recommendation for Dreamweaver. If the title sounds like a covert suggestion to use Dreamweaver, please accept my apologies. All I want to do is tell readers why Dreamweaver is such a big hit amongst developers when it comes to creating websites and web applications. So without wasting any more of your time, here goes: Single Panel – Multiple Designs Dreamweaver CS5.5 offers you a feature known as ‘Multiscreen Preview Panel’. This feature allows a single panel view for styling and visualize rendering for not only the PC but also for smartphones and even tablets like the Apple iPad. This has made the job easier for developers to corroborate styles and data and ensure that a particular website design is compatible across various platforms and devices. Faster and Simpler Integration of Interactivity What do people want from their websites these days? They are looking for better interactivity, yet another reason why website developers love - Read the full article

Dreamweaver or Nothing for Website Developers? is a post from: Lakeshore Branding

The Two Main On-Site Issues Post-Panda

Guest Blogger — Tue, 10 May 2011 18:45:38 +0000

Since the most recent Google Panda update, a number of sites have found that their traffic has taken a big hit. Google’s aim was to stop “thin content” sites from ranking; unfortunately, as usual, the definition given by Google is frustratingly vague, and with the update, it may not be so obvious what the issues are. I’ve compiled a short list of some common reasons sites have suffered after the Panda update. Hopefully, this post gives you a better idea, especially if you are one of those having a difficult time trying to determine the source of your traffic dip. (Note: I’m assuming that you are running a legitimate site, not scraping and stealing content; otherwise you pretty much have your problem right there already!) 1. Duplicated Content This is perhaps the biggest issue for legitimate sites that have suffered. It’s obvious that duplicate content can trip the “thin content” flag, but the problem is often quite complicated. For example, - Read the full article

The Two Main On-Site Issues Post-Panda is a post from: Lakeshore Branding

5 Code Free Ways to Build a Business Website

Guest Blogger — Fri, 25 Feb 2011 17:39:56 +0000

It’s pretty much understood that almost every business needs a website. Unfortunately, not every business owner has the expertise to set up one or the time to learn how. This is especially true for small, non-tech-oriented businesses that still need an online presence. Fortunately, there are a slew of services that can help businesses to get online in a fast, inexpensive and professional manner without having to learn coding. These point-and-click systems make it easy for a new webmaster to get a site set up quickly. They might not be the most robust solutions, but they might offer a quick start that can get a business online until something more permanent can be established. On that note, here are five code-free solutions for getting a business site online and running, often within a matter of minutes. Squarespace Squarespace offers a great deal of flexibility with its layouts and a slew of modules including blogs, forums, file storage and more. Users - Read the full article

5 Code Free Ways to Build a Business Website is a post from: Lakeshore Branding

7 Premium Tumblr Themes Worth Paying For

Guest Blogger — Thu, 27 Jan 2011 23:59:48 +0000

Users of Tumblr don’t have to open their wallets to get a great selection of themes. Tumblr’s theme directory offers hundreds of interesting, attractive and and practical themes that you can choose from. Combine that with a powerful set of customization tools to create your own theme or customize the one you’re using, users get a virtually unlimited set of themes without paying a dime. However, Tumblr does offer a set of very compelling premium themes that add yet another dimension to the site’s already extensive library. But while it may seem odd to pay for a theme with so many great, free options available, there are many that are well worth the money. Consider these seven examples of premium Tumblr themes that, for many sites, may be well worth the cash. Snippet Magazine themes are becoming extremely popular on other blogging platforms and Snippet likely the best magazine-style theme for Tumblr. With great use of white space to make - Read the full article

7 Premium Tumblr Themes Worth Paying For is a post from: Lakeshore Branding

How Can a PPC Management Company Improve Your Business?

Guest Blogger — Sun, 16 Jan 2011 19:45:34 +0000

Successful modern businesses know that the best way to cash in on an ever-decreasing post-credit crunch consumer market is to gain trade online. Any entrepreneur who has noted the decline in passing high street trade and dipped their toe into the web market will know that gaining a share of online business is a complex process. One extremely important piece of the Web marketing puzzle is pay-per-click (or PPC) advertising. What is PPC? PPC advertising offers businesses access to an intensely targeted range of online marketing services. Depending on their own needs and the perceived habits of their potential client base, websites can draw in customers using a number of clever targeting techniques. PPC advertising is offered by online giants, such as Google and Yahoo, and by social networking sites like Facebook. It also comes in bespoke form through professional PPC companies, who can place PPC anchor text links in web copy posted on third-party sites and blogs. Choosing a PPC - Read the full article

How Can a PPC Management Company Improve Your Business? is a post from: Lakeshore Branding

Google Alerts for Reputation Monitoring

Guest Blogger — Sat, 18 Dec 2010 19:16:52 +0000

There’s a lot of hype in the social media realm over the dozens of new tools and dashboards that help you keep an eye on what people are saying about your company. Indeed, online reputation monitoring and management is quickly becoming a must-have for your marketing strategy. It is every business owner’s dream to be able to keep tabs on their brand name. Now, they can swoop in and clean up after a dirty situation. Likewise, they can reward or thank people for good mentions. Social media is growing at an enormous rate, but it still makes up only a relatively small portion of the Internet. There are billions of websites and blogs that also like to talk about things. Many of those sites have a reach comparable to or larger than the social mentions that are happening around your brand. Reputation monitoring goes beyond social media: you should be monitoring the whole Internet. Before you spend money on expensive - Read the full article

Google Alerts for Reputation Monitoring is a post from: Lakeshore Branding