A viral marketing campaign is one of today’s best (and most cost-effective) ways to let people know about your business. It can take on many forms, like videos, pictures, interactive Flash games, e-books, and even text messages. If done properly and executed creatively, your viral marketing campaign can excite immediate word-of-mouth enthusiasm from people. It can be viewed, read, “liked”, and bookmarked countless times, spark memes, remixes, and spoofs, generate tons of links, and shared on social networking sites like Facebook, MySpace, Twitter, Digg, etc. With viral marketing, your campaigns will suddenly get a life of its own – and you won’t have to spend so much money for advertising placements. But how do you do it properly? Is there a formula to achieving a million hits on YouTube? How do you make sure your viral content gets passed around by friends and strangers on Facebook? Because of the wide variety of viral campaigns found on the Internet these days, – Read the full article
Online advertising has evolved – and continues to evolve – so rapidly that secrets, tips, advice are coming from all corners. Just Google “PPC tips” and you’ll see what we mean. Businesses and marketers are keen on increasing their pay-per-click conversion rates and ROI, and they wouldn’t hesitate to try out this new piece of software, that new eBook, this new complex paid-for PPC management tool that should serve as current Shiny Object in the world of Internet marketing. We’re talking, in other words, about a lot of effort, time, and money. Sometimes, though, you can get the job done with something as simple as a Shiny Button. What are we talking about? Well, we’ve written in the past about “call to action” being one of the tips for a successful PPC campaign. Call to action: encouraging your visitors to make a decision about your product, your service, your brand. Writing persuasive ad copy that makes it hard for your – Read the full article
An Internet marketing summit featuring the best talent from the Chicago and Milwaukee areas, and which focuses particularly on search marketing and social media, is poised to become one of the most talked-about events in Wisconsin this February. Dubbed “Think Tank Live!”, the summit brings together several of the most dynamic and talented Internet marketers this side of America, as well as C-level executives, small and medium-size business owners, top branding and communications professionals, and IT and web design experts. “Think Tank Live” will be held February 23 at Country Springs Hotel, Waukesha, WI. Sponsored by Biz Times Media and Mashable and organized by I.M. Think Tank (a collective group of integrated marketing professionals in Chicago and Milwaukee areas), the summit will focus on educating people on utilizing today’s best Internet marketing and social media practices to strategically drive business results, increase profits, and lower costs. “Think Tank Live!” will have a track on Internet marketing strategies that align businesses – Read the full article
As a small business we are always looking for ways to collaborate with our team, clients and other developers on open source project. Today Google unveiled its newest tool to its growing arsenal of web based tools. Some people are calling this the replacement of Gmail! We are looking forward to testing these new product once it is released to developers (which should be soon!) Here’s how it works: In Google Wave you create a wave and add people to it. Everyone on your wave can use richly formatted text, photos, gadgets, and even feeds from other sources on the web. They can insert a reply or edit the wave directly. It’s concurrent rich-text editing, where you see on your screen nearly instantly what your fellow collaborators are typing in your wave. That means Google Wave is just as well suited for quick messages as for persistent content — it allows for both collaboration and communication. You can also use “playback” to – Read the full article
Evanston Internet Marketing Company Great websites should bring great business value. That is why here at Lakeshore Branding we focus on delivering web design and development services that are aligned with your business strategy. We understand that it’s simply not enough that your website looks good; it has to perform even better. Our web designers, SEO consultants, and Internet marketing experts work together to do just that. We strive to meet not just great aesthetic standards, but also the need for higher search rankings, more traffic, better conversions, and increased sales opportunities. Therefore, Lakeshore Branding isn’t just about design. It’s about solutions. Looking for great business value from your web design company? You’re at the right place. Contact us by filling in the form below. (Please complete all the fields marked *) Your name please. * Your Company / Organization Name What’s your phone number? * What’s your e-mail address? * What’s your website address? (if – Read the full article
I was searching for a low cost option to for a phone number and came across Google’s newest acquisition GrandCentral. This free service gives you a local phone number that you can forward anywhere, voicemail you can customize based on who’s calling (friends, family, co-worker’s etc), listen to your voicemail on-line and even a website button for people to connect to you live. We will be testing on of these buttons on the green werks contact us page. The other thing that is unique is you get to keep the number for life…that means you can move change your number and don’t have to worry because you can just forward the calls to your new number. Just like most other Google services this is offered for free. I encourage you to try it out. I set my number up this week and think is is extremely valuable. Just shows where the technology is going and Google is continuing to take – Read the full article
