Get ahead of the game. Build a great website. Yes, a great website can help you and your brand stand out amidst all the clutter on the Web. Lakeshore Branding can help. Our web designers, SEO consultants, and Internet marketing experts all work hard to get you that much-needed competitive edge. We’ve put together web [...]
Called “the eCommerce platform for growth”, Magento is today’s leading open-source, enterprise-level eCommerce content management system. The software was created by a company called Varien, and provides our clients at Lakeshore Branding with easily adaptable solutions and technologies that allow them to gain a competitive edge in the rapidly growing eCommerce industry. With Magento, we [...]
When you search for your favorite celebrity’s name, or the profile of the novelist behind the book you’d read and raved about, chances are that the results will include a Wikipedia entry. On Page One. You’d almost be shocked if you find it on Page Two. The web encyclopedia seems to have outraced everyone to [...]
Many Internet marketing experts have said that “content is king”. If so, Lakeshore Branding is your army and navy. And we’re here to help you conquer the competitive battlefield, that is the online marketplace. We have an array of content creation services designed to help you make a powerful impact on the web and trigger [...]
This week we received an email from a DePaul student (Go Blue Demons!), who was looking to interview a web design company about usability. I spent some time thinking about it and developing some answers and I thought I would share it on our blog- Enjoy! (1) Describe the company. Briefly describe the products they [...]
The keywords people search for the most on search engines in your niche or industry are not always the most profitable keywords to focus on for your business. This is at the heart of Chris Anderson’s concept of ”the Long Tail” from his groundbreaking 2004 Wired article and his book of the same title released [...]
Google Analytics, the free web analytics solution that generates detailed statistics and reports about visitors to a website, recently announced a set of powerful new features that build on last year’s enterprise-class launch. Google says that the features – which will gradually be incorporated into Google Analytics accounts over the coming weeks – focus on [...]
When it comes to Search Engine Optimization, everybody wants to be on the same page: Page One. And why not? The benefits of consistently showing up first on Google, Bing, Yahoo!, Ask, and other search engines are obvious. Businesses of all sizes and across all industries recognize the value of an optimized site: increased number [...]
