Lakeshore BrandingSearch results for 'competitive intelligence' (page 1 of 17)

Competitive Intelligence Revisited: 40 Tools To Keep You One Step Ahead

Guest Blogger — Sat, 08 Jan 2011 14:06:20 +0000

About a year back we compiled a list of competitive intelligence tools and it turned out to be one of our most popular posts. Well its a new year now and we thought you deserved an updated list. We went through the old list and threw out a few services that are no longer useful and added a whole bunch of new ones for you to check out. Some of the sites are more convenient than others depending on your needs. Some are free and some our expensive. Some of them directly monitor competitors’ advertising efforts while others track social media channels. Some of them offer several services and others only one or two. Heck, some of them aren’t even meant to be competitive intelligence tools, but we think each has something beneficial to offer. It was by pure coincidence that it came out to be an even 40 tools so let us know if there’s more we need to - Read the full article

Competitive Intelligence Revisited: 40 Tools To Keep You One Step Ahead is a post from: Lakeshore Branding

Ultimate List of Top 29 Tools for Competitive Intelligence

Chris Campbell — Fri, 04 Dec 2009 11:03:08 +0000

Marketing research isn’t what it used to be. It has expanded to include the world of websites, blogs, social media, online advertising, and other web-based media. The great thing about this all is that there are lots of tools you can use conduct market research and gather competitive intelligence. Our top posts on Lakeshore Branding have been about social media monitoring and competitive intelligence. So I thought we would share some our favorite tools and this list turned into a description of 29 tools for competitive intelligence. So check out the list and please let us know if we are missing any. 1. SpyFu: Spyfu is a tool that lets you find out what keywords your competitors are targeting in the search engines. Not just keywords, mind you, but AdWords, too. All you have to do is type your competitor’s site in SpyFu’s search bar, and voila! Immediate results that show you the keyword and AdWords landscape for that domain. - Read the full article

Ultimate List of Top 29 Tools for Competitive Intelligence is a post from: Lakeshore Branding

Online Marketing Using Link Building Strategies

Guest Blogger — Tue, 10 Jan 2012 16:59:13 +0000

Marketing any product or service online can be a daunting task for a marketer, especially when the competition is cutthroat and the attention span of audiences has been reduced to just a click. So being at the right place at the right moment is as good as going on the right kind of diet regime – one that would bring in results! One strategy to building a business online – specifically, link building – is considered one of the best ways to connect to the audience. Businesses around the world today rely on the Internet to expand and optimize their visibility for their potential clients and more. It’s a given that Google has set nearly an unbeatable standard for linking only those sites that are trustworthy and pass their acid test. The Web is truly a place where marketers can lose track as linking to sites that basically have no status or ranking by the search engines usually results into - Read the full article

Online Marketing Using Link Building Strategies is a post from: Lakeshore Branding

Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools

Chris Campbell — Tue, 22 Nov 2011 09:39:10 +0000

Last week we published a guide on how to monitor Google Places reviews, Web updates, and content changes. It was well-received by our readers, so we’d like to build on the post and share info this time on tools for online reviews monitoring and management. Hopefully, this list will help you track online reviews of your brand, product, establishment, service, or business – and enhance your reputation as more customers talk about you on Google Places, Yelp, online directories, local business listings, and social media sites. Or, if you’ve used any of the online reputation management tools below, do let us know by leaving a comment below and sharing with us your experience. ReviewPush Texas-based ReviewPush markets itself as an “online review management tool for small to large businesses”. It offers a dashboard for monitoring / tracking reviews, protecting your brand and reputation, engaging with customers, and enhancing product offerings and promotions (such as coupons). ReviewPush features include: Continuous social - Read the full article

Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools is a post from: Lakeshore Branding

7 Local Search Engine Optimization Tools to Help You Get Found Online

Chris Campbell — Mon, 27 Jun 2011 18:58:14 +0000

A few days ago we talked about how important local search / SEO has become – and what you can do to enhance your local search performance and Internet marketing efforts. Well, as we conducted our research for that story, we stumbled upon a number of neat local search engine optimization tools. And, knowing how much readers love lists (our competitive intelligence tools post is one definitely worth checking out), we made another one – this time, to help you in your search for tools that are designed to give you an edge over local competitors. Enjoy! Local Search Toolkit This is one of our favorite local SEO tools right now. The invention of seOverflow’s Mike Belasco and Mary Bowling, the Local Search Toolkit features a Google Places Results Analyzer which generates competitive analysis and data from search results in Google Places. With the Local Search Toolkit, you can download, analyze, and review citation sources – and sort seamlessly through - Read the full article

7 Local Search Engine Optimization Tools to Help You Get Found Online is a post from: Lakeshore Branding

17 Neat Local SEO / Local Search Tips, Tricks, and Tools

Chris Campbell — Wed, 22 Jun 2011 18:45:13 +0000

It’s great to drive traffic – online and offline – from all corners of the world. But if you’re a smart marketer, you’ll realize you don’t have to be so international – at least not when it comes to search engine optimization (SEO). Thanks to local search, businesses don’t have to squander resources on attracting customers and visitors that are beyond their geographic reach anyway. One can instead focus on catering to the heart of the locals. Want to find out how? Here’s a list of 17 great local SEO and local search tips, tricks, and tools to help you get started. Claim. Claim your local listing on Google Places. While you’re at it, go to Bing Local and Yahoo Local and claim your listings there, too. Apply best practices. Read our guide on Google Places to put yourself closer to the center of the map. Submit your info to the online yellow pages. Sign up in online directories and - Read the full article

17 Neat Local SEO / Local Search Tips, Tricks, and Tools is a post from: Lakeshore Branding

Google PageRank: What You Need to Know

Guest Blogger — Mon, 04 Apr 2011 18:28:56 +0000

Now that your website is up and running, it’s time to start working on your Google PageRank (PR). My what? What is PageRank? PageRank, in simple terms, refers to the value given to your site by Google. Sometime ago this value was measured by link popularity, or the number of links pointing back to your site. (It was thought that the best and most relevant pages attracted the most links.) So the more links you have from other sites, especially those sites with a higher PageRank, the higher your website will be ranked by Google. And what does the high ranking do? Well, a number of experts consider PageRank to be the most important factor in establishing the relevance of a website or page, for each particular phrase, keyword, or search term entered on Google Search. Nowadays it has changed. Search engines like Google no longer rely solely on the quantity of links. They’re taking link quality and reputation into - Read the full article

Google PageRank: What You Need to Know is a post from: Lakeshore Branding

More Pay Per Click Tips and Tricks: Why You Need PPC Tracking

Guest Blogger — Mon, 14 Mar 2011 18:34:29 +0000

Most businesses and websites that invest in Pay-per-Click (PPC) campaigns know the basics of running one. They’d also know that the most important element of any PPC campaign is keyword research: spending time on finding out what phrases will be the most useful for your website when set against the cost of the most commonly used phrases in your business sector. Keyword research and keyword selection make up the single most important job for any website, and finding the balance between the most commonly used phrases and value for money when competing with your rivals can often make or break the performance – and value – of your campaign. Once you have mastered the basics of keyword research, it is possible to dig deeper into the more sophisticated arts of Pay-per-Click and hone your PPC strategies and skills even more. One way of doing this is through Pay-per-Click tracking. PPC tracking allows you to evaluate the Pay-per-Click campaigns you have - Read the full article

More Pay Per Click Tips and Tricks: Why You Need PPC Tracking is a post from: Lakeshore Branding

9 tips to Strengthen Your Business

Jimmy Rhim — Tue, 01 Feb 2011 14:00:13 +0000

Happy February LSB readers! Well now it’s February and hopefully, you haven’t abandoned your 2011 resolutions. For us entrepreneurs, goals are important as ever on our road to global domination. Two of my goals: Be consistent in the gym, and grow the business. When I was in the gym last week, it occurred to me that most exercising tips directly relate to growing your business. Confused? Read on to see how these muscle growing or slenderizing (for you ladies) tips can strengthen your business. 1) Don’t Overexert Yourself What’s going to happen if you lift too much weight? Injury. This rule is the same for your business. Rack up too much debt, take on too many clients, you’re going to hurt your business. A rule in exercising is to ensure you master the lower weight before you move up. Be real with your company’s capabilities and realistically conduct your business. 2) Don’t Follow the Other Guys Just because the people at - Read the full article

9 tips to Strengthen Your Business is a post from: Lakeshore Branding

Facebook Surpasses Google as the US Most visited Site in 2010

Chris Campbell — Sun, 02 Jan 2011 19:14:42 +0000

Social networking giant Facebook has passed Google, the world’s most popular search engine, as the most-visited site in the United States in 2010, according to leading Internet research and competitive intelligence firm Experian Hitwise. Facebook received 8.93 percent of all US web visits from January to November 2010, while Google accounted for 7.19 percent. Rounding out the top five were Yahoo! Mail (3.52 percent), Yahoo!, and YouTube (2.65 percent). Facebook ranked only third on the list last year, trailing Google and Yahoo! Mail. In 2008, it ranked ninth, behind sites like Google, MySpace, and eBay. “Facebook” was also the most-searched term for the second straight year, followed by “Facebook login” and “YouTube”. According to Experian Hitwise, however, the combination of Google-owned sites like Gmail, Google Maps, and YouTube still ranked ahead of Facebook properties, accounting for 9.85 percent of all US visits. Facebook received 8.93 percent, while Yahoo! properties came in third with 8.12 percent. The results of the study - Read the full article

Facebook Surpasses Google as the US Most visited Site in 2010 is a post from: Lakeshore Branding