5 Ways To Start Branding Your Ecommerce Business

On January 10th, 2013, wrote:

Branding is an extremely important part of business in any market today. This importance is often underestimated by eCommerce businesses, and this neglect is more detrimental than you may think. Without a success-oriented branding strategy, your business can never hope to grow into a significant player in the industry. Consider these 5 ways to start branding your eCommerce business and get started today if you want to be remembered. Design a Good Logo Any good eCommerce business needs to be recognizable, and the best way to build and maintain recognition is to create a memorable logo. Creating a logo is not easy, of course, and you may need to enlist the help of a professional designer. This is an investment that will pay off down the road. An image that is synonymous with your company’s niche and services is one of your most important assets in the branding process. Build a Mailing List Maintaining communication with your customer base is – Read the full article

Are You Effectively Communicating Value To Your Customers?

On November 22nd, 2012, wrote:

Value comes in many forms; it can mean competitive prices, quality guarantees or even something as simple as good ratings from third parties such as ‘Trust Pilot’. A good value proposition effectively communicates to customers why they should choose to use you instead of a competitor, and if you aren’t communicating this point quickly and clearly, there’s a very good chance you could be losing a large portion of your potential conversions. To begin to understand exactly what you should be saying to your customers, start by asking yourself that very question. “Why should prospects choose me instead of my competition?” If you already have a good answer to this question, then you’re half way there, but that is unlikely. You must be able to offer something others cannot, whether that is certifications from authorities in your industry, unbeatable low prices or testimonials from “97/100 satisfied customers”. If you excel in one aspect of value, you can make a claim. – Read the full article