LinkedIn is not Facebook. It’s not Twitter, either. You don’t use LinkedIn to post 140-character statuses about your business or to officially like someone’s new online video. What you can do, however, is use LinkedIn to grow your small business and make it more profitable. And isn’t that your priority? As a business-oriented social networking site with more than 50 million registered users spanning 170 industries, LinkedIn is an online real estate for professionals big and small. It is truly a business networking site with the average user having $109K in income and 41 years old. If you’re unsure how to use your LinkedIn profile to gain a business advantage, you can follow these tips below: Brand your profile: As a small business professional, you want to be easily found by the people who matter – as well as by the most frequently used search engines. Make sure that you customize your LinkedIn profile by changing the default link into – Read the full article
Internet marketing is generally broken into three areas- Research, Implementation and Tracking. Research includes using tools such as wordtracker, SEO Book or Google Adwords Keyword Tool. There are dozens of keyword tools to choose from but we like these because they are very easy to use and they supply the information that help us make good keyword decisions. These tools help you analyze what you believe the keyword list to be and modify it to maximize the potential website traffic. Simple things like making keywords plural has have significant increases in traffic or variations in phrases such as “online marketing” vs “Internet marketing.” While you may think that both phrases sound the same, you may think that maybe one or the other has a higher search volume- but you may be surprised to learn that “Internet marketing” has about 2.5 times the search volume of “online marketing.” Based on your objectives you would target the word that converts better for – Read the full article
Reputation management is becoming a big part of our small startup. Many of our Chicago clients are finding that monitoring their online reputation is more important than ever. Reviews are viewed as a trusted source of information, in fact 70 percent said they trusted consumer opinions posted online. This ranks above newspaper editorials, tv and radio- according to Nelson Research. Recently an old friend reached out to me to let me know that their company, Alterian, recently acquired Techrigy. Techrigy is a social media monitoring tool that complies links, mentions, information about particular keywords or companies. I know that there are several social media monitoring tools out there, but for some reason this one caught my attention. The team here knows that it takes a lot to impress me, but I was pleasantly surprised with this web based tool. Within the first few minutes I began to see the depth and capabilities of the reporting and I am only in – Read the full article
Flint Online Marketing Company Building a successful presence online takes much more today than merely putting up a website and waiting for results. Lakeshore Branding, with a team of experts who know what it takes to succeed on the Web today, can make it happen for you. The company’s web design and development solutions are catered to clients who would like to get more from the Web, like higher search rankings, increased web traffic, better conversions, and more opportunities for growth and expansion. Our web designers, SEO consultants, and Internet marketing experts combine creative ideas, technical expertise, industry-leading tools and platforms, and passion for results in order to deliver effective websites that are more than just pleasing to the eye. Interested to learn more? Contact us or fill in the form below. (Please complete all the fields marked *) Your name please. * Your Company / Organization Name What’s your phone number? * What’s your e-mail address? – Read the full article
“Chris is a brilliant and innovative marketer. He understands the industry on a strategic level and yet has the acumen to grasp technical tactics. Chris has developed key relationships in the industry and has an impressive network. He has the business savvy to identify new market opportunities and the discipline to deliver results. I highly recommend Chris without reservation.” – Ryan Evans, President, Rand Media Group “Chris Campbell has generously volunteered his marketing expertise for our not-for-profit organization for the last four years. He has been willing to share his skill in online marketing with both our organization and with the high school students we serve as a workshop presenter and as a consultant to new businesses. I am always impressed with his willingness to share his knowledge with our state wide organization and with other businesses. He is energetic, creative, fast on his feet, thoughtful, a great net worker and he follows through on his commitments. We love having – Read the full article
Lakeshore Branding, Inc (“Lakeshore Branding”) wants to make your experience as enjoyable and rewarding as possible by making sure you can use our vast array of information, tools, and opportunities with complete confidence. Please read the following to learn more about our privacy policy. What This Privacy Policy Covers This policy covers how Lakeshore Branding treats personal information that the company collects and receives on-line, including information related to your past use of Lakeshore Branding products and services. Personal information is information about you that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available. This Privacy Policy covers all end users of Lakeshore Branding services including those who access some of our services but do not have accounts (“Visitors”) as well as those who pay a monthly service fee to subscribe to the Lakeshore Branding products or services (“Members”). This policy does not apply to the practices of companies that – Read the full article
Springfield Online Marketing Company Successfully building your online presence today takes much more than just putting up a website. You’ve got to think about search rankings, SEO, conversions, and Internet marketing strategies, too. Lakeshore Branding can make all that happen for you. We deliver our web design and development solutions in such a way that you get more out of your investment in web design. Lakeshore Branding’s web designers, SEO consultants, and Internet marketing experts combine creativity with technical expertise, industry-leading tools and technologies, and a passion for results – all in order to help you use the Web as your platform for growth. You’ll not only get a website that’s pleasing to the eye. You also get one that works hard to help you succeed. Want to learn more? Contact us, or fill in the form below. (Please complete all the fields marked *) Your name please. * Your Company / Organization Name What’s your phone number? – Read the full article
Web design is more than just creativity, it usability. At Lakeshore Branding, we believe understanding your visitors and how they use your website will lead to increased conversions. For each new website or website redesign, our team of graphic designers, SEO consultants and marketing specialists work together on strategy, design, usability, and goals. Custom SEO Packages Let Lakeshore Branding introduce you to our talented web designers who can help you build a website that not only conveys your message, but has a strong emphasis on usability and conversions of your traffic. E-Commerce SEO Solutions For clients that require an out of the box custom solution, we specialize in building e-commerce websites on the Magento framework. Magento is an open source program that has been regarded as the future of e-commerce with a list of features that few can match. This shopping cart is fully customizable with full SEO integration. Chicago Central Dearborn Park/ Printer’s Row: 60605 Gold Coast/ Streeterville: 60610, – Read the full article
