Lakeshore BrandingSearch results for 'collaboration tools' (page 1 of 16)

Google Waves Goodbye to Other Collaboration Tools

Chris Campbell — Thu, 28 May 2009 20:29:02 +0000

As a small business we are always looking for ways to collaborate with our team, clients and other developers on open source project. Today Google unveiled its newest tool to its growing arsenal of web based tools. Some people are calling this the replacement of Gmail! We are looking forward to testing these new product once it is released to developers (which should be soon!) Here’s how it works: In Google Wave you create a wave and add people to it. Everyone on your wave can use richly formatted text, photos, gadgets, and even feeds from other sources on the web. They can insert a reply or edit the wave directly. It’s concurrent rich-text editing, where you see on your screen nearly instantly what your fellow collaborators are typing in your wave. That means Google Wave is just as well suited for quick messages as for persistent content — it allows for both collaboration and communication. You can also use “playback” to - Read the full article

Google Waves Goodbye to Other Collaboration Tools is a post from: Lakeshore Branding

Tools for Taking your Online Business Mobile

Guest Blogger — Sun, 28 Nov 2010 16:15:48 +0000

A business today needs to be mobile. Your customers are using their cell phones to access business information. If you aren’t easily accessible on their mobile phones then they’re going to start overlooking you in favor of businesses that are. Here are the tools that you need in order to go mobile with your business: Reinvent your website for the mobile platform. You may have a really amazing Flash website with a lot of interactive features that looks terrific on a desktop computer. However, that’s not going to work correctly on most mobile phones. You need to also have a mobile version of your site. (Lakeshore Branding has a list of really sweet tools here.) Each different mobile platform offers a browser WebKit to help optimize sites for the web. It’s worth it to work with a professional who is knowledgeable about making your website ready for mobile devices. Do local search engine optimization. Doing SEO for your website means taking - Read the full article

Tools for Taking your Online Business Mobile is a post from: Lakeshore Branding

Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools

Chris Campbell — Tue, 22 Nov 2011 09:39:10 +0000

Last week we published a guide on how to monitor Google Places reviews, Web updates, and content changes. It was well-received by our readers, so we’d like to build on the post and share info this time on tools for online reviews monitoring and management. Hopefully, this list will help you track online reviews of your brand, product, establishment, service, or business – and enhance your reputation as more customers talk about you on Google Places, Yelp, online directories, local business listings, and social media sites. Or, if you’ve used any of the online reputation management tools below, do let us know by leaving a comment below and sharing with us your experience. ReviewPush Texas-based ReviewPush markets itself as an “online review management tool for small to large businesses”. It offers a dashboard for monitoring / tracking reviews, protecting your brand and reputation, engaging with customers, and enhancing product offerings and promotions (such as coupons). ReviewPush features include: Continuous social - Read the full article

Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools is a post from: Lakeshore Branding

Social Media Dashboards – with Customer Relationship Management Features – for Twitter

Chris Campbell — Thu, 17 Nov 2011 17:52:32 +0000

It’s not uncommon for businesses today to use social networks – namely, Twitter and Facebook – as a platform for engaging with customers and managing customer relationships. This development has given rise to an increasing number of social media solutions and dashboards, each promising to streamline all tasks and bring a new level of ease in customer engagement. Let’s take a look at the best of these solutions and their features. MediaFunnel MediaFunnel is a social media suite for businesses and enterprises, with a host of features designed to make Twitter and Facebook accounts easier to manage. One of these distinguishing features is Multiple User Roles, or the ability to assign Administrator, Publisher, and Contributor roles and grant various levels of permission to review or publish tweets and Facebook posts (for greater editorial control and efficiency). Apart from monitoring Twitter and Facebook for mentions and tracking the performance of links via Bit.ly and BudURL, MediaFunnel also enables you to - Read the full article

Social Media Dashboards – with Customer Relationship Management Features – for Twitter is a post from: Lakeshore Branding

This Year’s Hot Trends and Tools in Web Analytics

Guest Blogger — Wed, 21 Sep 2011 18:00:10 +0000

As the digital marketing and tech world become more important to businesses, trends and tools are constantly being developed in an effort to make life easier for both employees and customers alike. Overall, analytics is swinging towards improvement for the user experience, bringing tools that aim to make management and analysis easier for organizations. The user experience trend has grown by leaps and bounds recently as businesses aim to give their customers a better experience. With the increase in the presence of social media, businesses have also been able to make the gap between buyer and seller. Because so many companies are just now starting to value social media as a major marketing tool, they are also experiencing other types of analytics and marketing tools for the first time. The presence of social media in companies’ marketing plans has pushed the value of a good connection between users and the company. The analytics of social media have really started to - Read the full article

This Year’s Hot Trends and Tools in Web Analytics is a post from: Lakeshore Branding

7 Local Search Engine Optimization Tools to Help You Get Found Online

Chris Campbell — Mon, 27 Jun 2011 18:58:14 +0000

A few days ago we talked about how important local search / SEO has become – and what you can do to enhance your local search performance and Internet marketing efforts. Well, as we conducted our research for that story, we stumbled upon a number of neat local search engine optimization tools. And, knowing how much readers love lists (our competitive intelligence tools post is one definitely worth checking out), we made another one – this time, to help you in your search for tools that are designed to give you an edge over local competitors. Enjoy! Local Search Toolkit This is one of our favorite local SEO tools right now. The invention of seOverflow’s Mike Belasco and Mary Bowling, the Local Search Toolkit features a Google Places Results Analyzer which generates competitive analysis and data from search results in Google Places. With the Local Search Toolkit, you can download, analyze, and review citation sources – and sort seamlessly through - Read the full article

7 Local Search Engine Optimization Tools to Help You Get Found Online is a post from: Lakeshore Branding

17 Neat Local SEO / Local Search Tips, Tricks, and Tools

Chris Campbell — Wed, 22 Jun 2011 18:45:13 +0000

It’s great to drive traffic – online and offline – from all corners of the world. But if you’re a smart marketer, you’ll realize you don’t have to be so international – at least not when it comes to search engine optimization (SEO). Thanks to local search, businesses don’t have to squander resources on attracting customers and visitors that are beyond their geographic reach anyway. One can instead focus on catering to the heart of the locals. Want to find out how? Here’s a list of 17 great local SEO and local search tips, tricks, and tools to help you get started. Claim. Claim your local listing on Google Places. While you’re at it, go to Bing Local and Yahoo Local and claim your listings there, too. Apply best practices. Read our guide on Google Places to put yourself closer to the center of the map. Submit your info to the online yellow pages. Sign up in online directories and - Read the full article

17 Neat Local SEO / Local Search Tips, Tricks, and Tools is a post from: Lakeshore Branding

Five Social Media Apps to Boost Your Marketing Efforts

Guest Blogger — Wed, 08 Jun 2011 18:40:46 +0000

So, you’ve finally decided to join the social media stream and now you’re looking for more creative ways to market your business. So far, you’ve built your Facebook page, a LinkedIn group, and your newly launched corporate blog is receiving a lot of positive feedback from readers. There is one more thing that can boost productivity: social media applications. These apps can boost your marketing efforts and make the process even more efficient. Here is a breakdown of the five most popular social media apps that you can use to accelerate your marketing success: Networked Blogs Join an online family of over 500,000 blogs and build an active community around your own blog. With the Networked Blogs Facebook app, you can: Import the blog feed to your Facebook profile Share your posts with a huge community of bloggers Gain massive visibility Promote your blog on Facebook The first step is to add your blog to the Networked Blogs via Facebook. Once you - Read the full article

Five Social Media Apps to Boost Your Marketing Efforts is a post from: Lakeshore Branding

7 Tools and Tactics to Increase Traffic to your Blog

Guest Blogger — Mon, 10 Jan 2011 19:45:56 +0000

When creating your first blog, you probably dream about having an engaged fan base that would check your site every day, waiting impatiently to read your valuable opinions or thoughts. If you were like most new bloggers, you were more than a little disappointed when barely anyone left a comment and your traffic statistics left a lot to be desired. If you still haven’t found a great way to promote your blog, try one or more of these techniques to drive traffic to your site: Blog Everyday – or Almost Everyday Google and the other search engines love fresh content. The more often you post, the higher your rankings will go. If you apply a little keyword strategy, you’ll soon soar to the top of the search page! Fresh content also keeps your fans coming back for more. If they like what they read, they’ll tune back in for the next edition. If they become disappointed by how long it - Read the full article

7 Tools and Tactics to Increase Traffic to your Blog is a post from: Lakeshore Branding

Competitive Intelligence Revisited: 40 Tools To Keep You One Step Ahead

Guest Blogger — Sat, 08 Jan 2011 14:06:20 +0000

About a year back we compiled a list of competitive intelligence tools and it turned out to be one of our most popular posts. Well its a new year now and we thought you deserved an updated list. We went through the old list and threw out a few services that are no longer useful and added a whole bunch of new ones for you to check out. Some of the sites are more convenient than others depending on your needs. Some are free and some our expensive. Some of them directly monitor competitors’ advertising efforts while others track social media channels. Some of them offer several services and others only one or two. Heck, some of them aren’t even meant to be competitive intelligence tools, but we think each has something beneficial to offer. It was by pure coincidence that it came out to be an even 40 tools so let us know if there’s more we need to - Read the full article

Competitive Intelligence Revisited: 40 Tools To Keep You One Step Ahead is a post from: Lakeshore Branding