SEO 101: Black Hat and White Hat SEO Practices

On May 22nd, 2012, wrote:

The terms “white hat” and “black hat” originate from old serial westerns, in which audiences could instantly tell the good guys from the bad guys by the color of their hats. Today, the terms are most commonly used to describe differences in techniques webmasters, web site owners, SEO professionals and Internet marketers employ to promote their sites — or perhaps more accurately, differences in philosophies regarding what type of techniques to choose to achieve this promotion. One thing remains unchanged from the original definitions, however. Individuals who fall into the black hat camp are often considered more dubious than those who fall into the white hat camp. In general terms, white hat search engine optimization, or SEO, techniques include those that are both legally irreproachable and above board. If you are in doubt on whether a particular SEO strategy would be considered white hat or black hat, examining relevant search engine policy can give you a good idea. Of course, – Read the full article

53 Essential Terms: Internet Marketing and SEO Glossary

On January 7th, 2011, wrote:

In my experience with Internet Marketing and SEO, I have come across a multitude of Internet marketing  and SEO terms.  A lot of these terms usually have very vague or technical definitions that leave you confused and frustrated.  I know how you feel, trust me, I have been there. Fear not, I have compiled a list of internet marketing and SEO keywords in layman’s terms for you people that are new to SEO and internet marketing. 1. Anchor text , anchor link – When you are reading content, and a word is clickable and contains a link. 2. Backlink, back-link – a link from an outside website (outside source) that points back to a website.  (i.e. all the links that connect back to your blog) 3. Broken link – a link that fails to connect to it’s intended destination 4. Cloaking – When a website presents one version of itself to the user and another version to the search engine. – Read the full article

16 Step SEO Checklist Before Launching a Website

On January 4th, 2011, wrote:

SEO isn’t just an additional step to perform when you are launching a website.  It is a process that needs to be implemented throughout the entire website manufacturing process.  Whether you are hiring a SEO professional or optimizing your website yourself, there are certain crucial steps that you cannot neglect in order to fully optimize your website. SEO can be a very confusing concept to grasp; and while new websites must optimize their page rank, they may have no idea where to start optimizing.  Luckily, Danny Dover over at SEOmoz created a checklist that clears the fog on what a thorough SEO process entails. The Checklist: CRUCIAL 1. Targeting– Is each page focusing on one optimal keyword?  This will make it very easy to figure out what each page is relevant for.  Choose a ranking keyword phrase to distinguish each page.  Each following step will need to remain relevant to this keyword phrase. 2. Content- One of the biggest phrases in SEO is – Read the full article