Google is giving a new voice to small businesses – using their existing phone numbers. The company announced recently that Google Voice (formerly GrandCentral), the telecommunications service developed by the company, now comes equipped with a new feature, one that could entice more small business owners to use it. While previously, Google Voice can only [...]
We’re moving beyond the tradition of consulting the yellow pages. With 80 percent of people turning to search engines to find local information, Google last week launched its Local Listing Ads service, which makes fixed-fee advertising placements available in Google’s local search results as well as in Google Maps. The new service demonstrates once again [...]
LinkedIn is not Facebook. It’s not Twitter, either. You don’t use LinkedIn to post 140-character statuses about your business or to officially like someone’s new online video. What you can do, however, is use LinkedIn to grow your small business and make it more profitable. And isn’t that your priority? As a business-oriented social networking [...]
Lakeshore Branding is proud to host these five FREE hands-on small business marketing sessions in November that will offer practical advice, direct instruction, and application tips for free online and social media solutions to help small businesses and entrepreneurs in Chicago. “The ‘hands-on’ sessions started as things often do, with neighbors and friends asking each [...]
“Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipendia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon- the groundswell- that has created a permanent shift in the way the world works.” [...]
The last few days I utilized the new search engine Bing. I was skeptical at first of the new Microsoft product but was quickly impressed with the raw power of this new “decision” engine as they are branding it. I took notes in search results compared to yahoo and Google and I am going to [...]
Pay-per-click (PPC) online advertising is the most effective way to get immediate results from Internet search engines. It also happens to be one of our specialties. Our team of AdWords Certified Professionals here at Lakeshore Branding helps you plan, create, manage, execute and optimize your online ads. Attuned to the trends of the web, we [...]
Yelp, the business review website, is once again in the news for some slightly unethical accusations. For $299 per month, Yelp will replace negative reviews with more positive ones of your choosing. You can essentially bury these bad reviews. Personally, at just under $300, I can think of a lot better uses for a small [...]
