FourSquare is an emerging social network that specifically joins consumers with local businesses and local, regional and national brands. Consumers can determine what FourSquare providers are in their area and discover discount coupons, reward programs and heightened FS status, all of which lead to more discounts, rewards and status advancement. Local Businesses Let’s say you own a dry cleaning business. You advertise effectively in the terrestrial world with newspaper ads and even a billboard or two. You have sales regularly, and you are located in a very convenient section of town. You even have a terrific website through which you have a loyal email list to which you send periodic notices, information and yes, sales pitches. However, you want to do more. Enter: FourSquare. If a potential customer finds you among the local FourSquare businesses, and the discounts you post in your business profile presents a lower price than that customer’s usual cleaner or you offer a service the other – Read the full article
According to Email Marketing Reports, there are 1.4 billion online users today, and “according to research conducted by the Direct Marketing Association, E-mail marketing was expected to generate an ROI of $42.08 for every dollar spent on it in 2010. As such, it outperforms all the other direct marketing channels examined, such as print catalogs.” If this is appealing to you, it’s time to begin this money-making process known as E-mail marketing. A large part of email marketing is finding the right software. If you know what different softwares have to offer in terms of features and installment, then you will be able to make the right decision for your company. There are three types of software you can choose from: Hosted software: The company you purchase the software from will host the software for you. In other words, all you have to do is login on their website and manage your email lists from there. Self-hosted software: You are – Read the full article
You want to get the most out of your money’s worth, but spending more does not necessarily mean getting the best. Especially when it comes to choosing corporate WordPress themes. WordPress, a platform that has always provided clients, social media and Internet marketers, entrepreneurs, and individual users with plenty of praiseworthy designs, offers great choices in Web design themes – and delivers great bang for your every buck. Display WordPress Theme $40.00 | Demo | Buy BigFeature WordPress Theme $30.00 | Demo | Buy Dandelion WordPress Theme $35.00 | Demo | Buy Karma WordPress Theme $35.00 | Demo | Buy London Creative WordPress Theme $40.00 | Demo | Buy Velvet WordPress Theme $35.00 ∣ Demo ∣ Buy Mondeo WordPress Theme $35.00 | Demo | Buy Hermes WordPress Theme $35.00 | Demo | Buy Zillapress WordPress Theme $35.00 | Demo | Buy The Network WordPress Theme $35.00 | Demo | Buy Catalyst WordPress Theme $35.00 | Demo | Buy Soulbop WordPress – Read the full article
Blogs are here to stay. (Call them “online magazines” if you’re not used to the portmanteau.) But gone are the days when you just signed up, went for the simplest blog theme or layout, added some cute Dear Diary posts, and suddenly had everyone finding you. These days, you’ve got to stand out. And standing out takes more than signing up for an account in your favorite blogging platform. (Our favorite, of course, is WordPress.) Go for something that will differentiate you – and which will also reflect your identity well. That’s why we came up with this list: to help you find the appropriate look of your WordPress blog, whether it’s a simple company news blog, a photo blog, an online magazine, a video blog, a friendly community for your fans and followers, a social media hub, or a tumblog. If you like this list of online magazine / blog-friendly WordPress themes, share the love by tweeting it, posting – Read the full article
Small business owners often rely on leads in order for them to keep their business afloat. The only problem is that online lead generation can be a very difficult thing to master, especially when the goal is not just simply to come up with a huge list. The quality of the leads is something that owners need to consider as well. Trying to hit both goals can be very tricky. Most people assume that the numbers are all the matter in online lead generation. But what is the use of a big list if it consists mostly of unqualified leads which cost not just money but time as well? Online lead generation is a tool that allows business owners to make attractive offers to prospective buyers. In order to keep you from engaging unqualified leads, wasting both time and effort, here are a few tips. 1. Conversion Mechanisms Should Be Consistent with Purchase This is a very simple concept which – Read the full article
It is your company’s obligation to be clear, upfront, and transparent about how you collect and store visitor information. Your website presents an opportunity to make money, but it also entails a certain level of responsibility on the part of your company to safeguard this valuable information. In today’s environment where people are more suspicious about online companies, being straightforward is in your best interest. One of the key aspects in running a website is developing a privacy policy. Writing a privacy policy is a simple step that goes a long way towards retaining visitor trust for the long term. Here are a few things to keep in mind when writing a privacy policy: Do Not Copy a Privacy Policy Off Another Website It may be easy, but it is not the right thing to do. The privacy policy is a legal document; as such, it is important to know what you’re getting yourself into before publishing one. While a blog – Read the full article
I recently entered a contest to win a free ticket to the BlueGlass conference and I got really excited with the opportunity. As part of the comment I made a photoshopped image which shows Google telling them that I should be selected was the winner. So who deserves that ticket to the upcoming Blueglass TPA? I think I do and I want to tell you why and a little about myself. I met the AL team just a few months ago at Gangplank in Chandler, while in town for Startup Weekend. Chase sat down with for at least an hour to explain all the cool stuff the AL team was working on, explain how they were able to get accurate rankings and the fact that I have been a customer for a year, will make me a great brand ambassador while I am down in Florida. I would love the rep the AL while I am down there. I am – Read the full article
Success in list building is not assured by selecting the right niche or adding people to a list. Just because you have included potential clients on your list does not imply that they will purchase your services and products. The following are tips that will be helpful when you want to build or alter a list – and make it as profitable as possible. Win your customer’s trust You can’t just recommend services and products to people who don’t even know you. It is important to win their trust before attempting to sell anything to them. However, trust does not come easy; you have to work for it. The fact that you have an opt-in list does not necessarily mean that you are now a trustworthy seller. Begin by writing articles about your niche and let people see your expertise. You could then go ahead to create a forum on your website. This will help you extract important information – Read the full article
