What’s the difference between a Mobile Website and a Mobile App? A good marketing strategy ensures your business is represented on the media your customers use. Since people are increasingly interacting with mobile devices such as smartphones, you should consider if a mobile website or a mobile app would be an asset to your business. So why do mobile users need special treatment? Smaller monitors and touch screens mean that presentation and data entry for traditional computers may seem awkward and cumbersome to a mobile user. Furthermore, mobile devices have hardware such as a camera, GPS, and compass that offer more opportunities if software can effectively use them. There are two approaches for designing content for mobile devices: creating a mobile website and creating a mobile app. Mobile Website A mobile website is generally cheaper to build since you can use the content management system (CMS) of your main website. You can develop a mobile theme for your site to – Read the full article
When it comes to e-commerce, Magento has really staked its claim as the most modern and widely used e-commerce platform. Magento is perfect for e-commerce businesses that want to have a strong online store presence. We scoured the web to find 38 of the most beautiful premium Magento Themes. Here is a great list for anyone that might be interested in upgrading their current Magento based site or for someone that wants to open an ecommerce site. Either way, these themes are beautiful to look at, so even if you don’t end up using any of them, you can definitely get some inspiration. We compiled these themes from a wide range of websites & believe we have accrued a well rounded collection of some of the best and most beautiful Magento themes. They are all organized according to the website that sells them. Enjoy! Boutique – Magento Theme $80 Demo Buy Sheets Magento Commerce Theme $90 Demo Buy T-Shirt Store – Read the full article
SEO isn’t for banal and unpopular niches—this is what some business owners believed when I first introduced them to search engine optimization. They thought SEO was only for popular businesses that people regularly search. So I explained that this notion was one big fallacy. I even elaborated that banal and unpopular niches were the ones that needed SEO the most. So you heard it right. SEO is for banal and unpopular niches. Actually, one of the reasons why SEO was created was to promote businesses that were still unheard and unpopular to people. During the early years of search engine optimization, it was actually the businesses and companies from the not-so-popular industries that made use of SEO’s capability to rule the then-uncrowded search engines. SEO Methods to Promote your Unheard Niche: Keyword research Through extensive and proper keyword research, banal niches can find their market with ease. Keywords are like map pins on search engines: they give you an idea – Read the full article
What’s the difference between a Mobile Website and a Mobile App? A good marketing strategy ensures your business is represented on the media your customers use. Since people are increasingly interacting with mobile devices such as smartphones, you should consider if a mobile website or a mobile app would be an asset to your business. So why do mobile users need special treatment? Smaller monitors and touch screens mean that presentation and data entry for traditional computers may seem awkward and cumbersome to a mobile user. Furthermore, mobile devices have hardware such as a camera, GPS, and compass that offer more opportunities if software can effectively use them. There are two approaches for designing content for mobile devices: creating a mobile website and creating a mobile app. Mobile Website A mobile website is generally cheaper to build since you can use the content management system (CMS) of your main website. You can develop a mobile theme for your site to – Read the full article
Over the course of the last few weeks, we have been handpicking a bunch of WordPress themes that we hope will help you come up with the best and most efficient design possible for your WordPress site. Recently, we created a list of wedding WordPress themes, which is great not just for wedding suppliers, but also for those who want to keep an online chronicle of all nuptial-related things: photos of the bridal dress, the official wedding video, albums and accounts of the bachelor party and bridal shower, that sort of thing. Today, however, we get a little bit more serious. By that, we mean we’ve created a selection of the top WordPress themes for professionals – whatever the industry, wherever the location, no matter the size. If there’s anything that unifies these simple WordPress themes together, it’s a design philosophy that inspires pros to get things done. Functional, feature-rich, elegant, and versatile, these professional WordPress themes aren’t going to – Read the full article
So, you’ve got a valued product or service, a clean, professional website with a strong domain name, and you’re ready to launch an online marketing campaign. Well, get in line because every day millions of business owners are doing the same. Thanks to the Internet, the old analogy of the little fish in the big pond no longer holds water. Today it’s more about a tiny grain of sand on a very large beach. But don’t get discouraged because when it comes to online marketing, most business owners are doing it badly. And being that all great business owners learn from the mistakes of others, here are 5 surefire ways to kill an online marketing campaign which should be avoided at all costs. 1. Start with a muddled marketing message: You know who you are and what you do. That’s why you started your business, because you recognized needs and realized that you could effectively meet them. The challenge is – Read the full article
Sometimes, here at Lakeshore Branding we get some odd requests. We have had clients that ask us for help on wedding blogs and where to go for some online wedding themes. In response to these requests, we created WordPress Wedding Themes, a blog dedicated to showing you some of our favorite WordPress wedding themes. First, here’s our take on a few crucial attributes to What makes a good wedding blog. Follow the link for a more in depth take on the criteria. 1. Photography- Good photography is essential. In an ever advancing world of High Definition, Bush League photography is unacceptable 2. Content- Nothing professional required here. Genuine, from the heart diction will make a wedding blog stand out. 3. Wedding Site- We’ve all seen the outdated web sites that look like they’re still hosted by Angelfire or Geocities. While you also don’t need the most cutting edge web page, don’t settle. WordPress is the white knight of DIY websites. 4. Have Fun!- Call Captain – Read the full article
Is your company making use of a Facebook Fan page? Now with more than 300 million users currently registered, numerous companies have set up Fan Pages fundamental to their advertising labors. People are looking for the most interesting and one-of-a-kind pages to “like”. But what are the best ways of getting maximum number of page likes? Here are the top 5 suggestions for the same: Make your own username – The username or URLs for your Facebook pages are, by default, lengthy and unattractive. Select a different domain name for your page and advance it to your Facebook page. If you by now have a web portal you can make use of a sub-domain, for example name.facebookfanpage.com. Put forward incentives – Users should know the reason to join your page. Present a rebate on your products, or make certain declarations on your page if you have something new about your business. Give these users a bait to like your page. – Read the full article
