Lakeshore BrandingSearch results for 'claim business listings' (page 1 of 68)

Is Your SEO Siri-Responsive?

Guest Blogger — Thu, 05 Jan 2012 15:45:42 +0000

You’ve spent a great deal of time and effort optimizing your website for the search engines. Why? Because a stellar search ranking is how you’re going to get visitors and ultimately, customers. SEO has been pegged as the most important – and only – way to cultivate traffic. Your SEO tactics have been successful, and you’re among the top results for your keywords. And then comes a curveball. Siri and Her Effect on SEO and Local Search For millions of Apple iPhone 4S users, and there are more of them every day, your SEO won’t matter. Meet Siri. She’s a clever little witch, and you’re going to have to reassess your current SEO tactics if you hope to please her. And please her you must, because iPhone users rely on her. Instead of opening a search engine and manually typing keywords, they’re just going to ask Siri to find them what they’re looking for. And Siri, being the intelligent voice - Read the full article

Is Your SEO Siri-Responsive? is a post from: Lakeshore Branding

Top 10 Business Apps for Mac

Guest Blogger — Fri, 02 Sep 2011 18:44:49 +0000

Technology constantly affects the way that we are doing business. Without technology, our business is slower, less efficient, and if we chose to ignore the changes, our business could suffer dramatically. One of the best business tools that has revolutionized the way we do business is the Mac by Apple. With the Mac (iMac, iPad, MacBook, iPhone), connecting business deals, emails, and even live conferences, can happen with simplicity. The innovative design offers so many benefits to business users around the world. With a large interactive screen you can be networking, staying on task, and most importantly making money for your business with the click of a mouse. Developers know the advantages of using an iMac as a business tool, and have made some great apps to match, many of which are free. Here are the top ten FREE business apps as ranked on iTunes for your Mac! 10. Chimport Chimport is a business tool that allows you to - Read the full article

Top 10 Business Apps for Mac is a post from: Lakeshore Branding

17 Neat Local SEO / Local Search Tips, Tricks, and Tools

Chris Campbell — Wed, 22 Jun 2011 18:45:13 +0000

It’s great to drive traffic – online and offline – from all corners of the world. But if you’re a smart marketer, you’ll realize you don’t have to be so international – at least not when it comes to search engine optimization (SEO). Thanks to local search, businesses don’t have to squander resources on attracting customers and visitors that are beyond their geographic reach anyway. One can instead focus on catering to the heart of the locals. Want to find out how? Here’s a list of 17 great local SEO and local search tips, tricks, and tools to help you get started. Claim. Claim your local listing on Google Places. While you’re at it, go to Bing Local and Yahoo Local and claim your listings there, too. Apply best practices. Read our guide on Google Places to put yourself closer to the center of the map. Submit your info to the online yellow pages. Sign up in online directories and - Read the full article

17 Neat Local SEO / Local Search Tips, Tricks, and Tools is a post from: Lakeshore Branding

Using Reddit and Social Bookmarking for Business

Chris Campbell — Thu, 20 Jan 2011 19:45:09 +0000

As you’ll notice, we’ve been focusing recently on the “marriage” of search engine optimization and social media – and talking about things like how you can use social media sites for your SEO campaign, or how you can leverage Twitter for link building. We believe that social can have a tremendous impact on search. And by “social” we don’t mean just Twitter and Facebook. We take into account other websites, too, like Reddit. Reddit – a social bookmarking site – is one of the darlings that we’re keeping an eye on this 2011. It has been around, having been launched 5 years ago, but Reddit enjoyed its best year last 2010 when it experienced a 300 percent surge in traffic (thanks largely to the expense of faltering Digg) and record 829 million page views last December alone. The site markets itself as “the voice of the Internet – (with) news before it happens”. Being a social bookmarking site, Reddit delivers - Read the full article

Using Reddit and Social Bookmarking for Business is a post from: Lakeshore Branding

Google Places: Tips and Tricks that are Guaranteed to Put You on the Map

Chris Campbell — Sat, 11 Dec 2010 15:04:38 +0000

Did you know that 20 percent of all searches on the Internet are for specific locations or businesses? Search giant Google did, and that’s why they changed Google Local to Google Places and began to display – for every search query that may be locally or geographically influenced – the local information for businesses, maps, and directions in the search engine results pages (SERPs). Right now, Google displays seven Places results for every search, as well as a map on the right side of the SERP that shows exactly where these seven places are. Obviously, Google Places pages help customers search these maps for local information while finding businesses within their area that are relevant to their search. Meanwhile, for small businesses, mom-and-pops, stores, offices, and other organizations with a physical address, Google Places is a unique local search tool that can drive and direct those who are searching to those who have something to offer or sell. Leverage this - Read the full article

Google Places: Tips and Tricks that are Guaranteed to Put You on the Map is a post from: Lakeshore Branding

7 Essential Tips: Foursquare for Small Business

Chris Campbell — Mon, 15 Nov 2010 13:36:44 +0000

Foursquare sounds like fun. We’ve said it before: as a location-based social networking platform, it is able to engage mobile users to explore neighborhoods, do “check-ins”, find friends, play social city games, unlock cool badges, win “Mayorships”, and earn points and rewards. And thanks to its innovative social mechanics, Foursquare is making city after city a social media playground. Let’s admit it, though. Foursquare doesn’t sound business-y. It doesn’t exactly have the feel of a traditional corporate strategy – and if you had to present this in the boardroom to your marketing director or CEO, you might be disposed to think you’re speaking in a language that they can’t understand. Here’s some good news. Foursquare – if leveraged properly – is as viable a marketing tool as any, perfect for boosting your business. Foursquare users check-in at all kinds of places – cafes, bars, shops, malls, hotels, restaurants, parks, homes, offices, recreational areas, day spa, and events, among many others. - Read the full article

7 Essential Tips: Foursquare for Small Business is a post from: Lakeshore Branding

Must-Have iPhone Apps for the Small Business Owner

Chris Campbell — Sun, 09 May 2010 14:27:08 +0000

As a small business owner, you may find yourself going crazy over the number of things you have to do for work. But don’t worry: if you own an Apple iPhone, you’ll at least have some apps at your disposal – apps which can truly help you stay connected to your business and hang on to a little bit of sanity. While the iPhone is a fun device, it can also make for a great business tool – especially if you’re always on the go. Here are several Apple iPhone apps with which you, as a small business owner, cannot go wrong. Money matters A number of apps let you keep track of your expenses and finances. These include BalanceDo, a productivity app through which you can send customer invoices, track receivables or billings, and manage payments through PayPal. If you want to perform credit card transactions with your iPhone, check out MerchantWare Mobile. (You’ll need a Merchant Warehouse account.) - Read the full article

Must-Have iPhone Apps for the Small Business Owner is a post from: Lakeshore Branding

6 Must Dos For Local SEO

Chris Campbell — Tue, 17 Nov 2009 12:19:15 +0000

Looking to boost local traffic to your site? It’s a must these days, especially if you’re a small business. Getting listed puts you on the online map. Optimizing that listing lets your customers and potentials know where and how to find you. Local SEO: it’s all about getting local consumers in the door and the phone ringing. Here are 6 things that you absolutely must do when optimizing your local business listing. We say ‘must do’; you don’t want to lose out on higher rankings, do you? 1. Claim and submit. List your business at Google Maps. This, you should know already. But it doesn’t end there. Take advantage of other search engines. Claim your listing at Yahoo! Local, Bing Local and Best of the Web. They’re free to submit your information. On top of that, submit your information to major data providers like InfoUSA, Acxiom, and Localeze. The more listings you have in more local business directories, the more - Read the full article

6 Must Dos For Local SEO is a post from: Lakeshore Branding

Local Business SEO

Chris Campbell — Tue, 31 Mar 2009 20:25:46 +0000

Before the Internet, businesses used to include their listings in local business directories. Remember the Yellow Pages or the Blue Book? You might think they’re old-fashioned now, but actually this process of finding local businesses simply evolved into online local business listings. Search engines are showing local business results that specify industry specialties with a geographic focus, which are getting more and more precise every single day. And you know what? Local search is poised to become even bigger, thanks to the continued growth of online maps, mobile browsing, local search engines, city guides, online review sites, and geo-location services (like Facebook Check-Ins, Foursquare, Google Places, etc.). Local Search and Local SEO All these make local search or local business SEO a must for your business. Whether you like it or not, you have to get listed. Lakeshore Branding is ready to help. Our team optimizes your local search information and listings, so that when customers conduct a local search, - Read the full article

Local Business SEO is a post from: Lakeshore Branding

Mobile Marketing Means Business: A Big (Billion-Dollar) Business

Guest Blogger — Tue, 24 Jan 2012 16:18:55 +0000

We all know that in this modern world, online marketing is growing at a rapid rate. We are the information generation and have it all at our fingertips. This has been further advanced by having smartphones at our disposal, all day every day. Hence, the growth of mobile marketing has been very evident over the past few years and there is every indication that it will continue to grow. On the Rise This year, mobile marketing spending is expected to increase by over 75% with mobile ad spending reaching over $1.1 billion; it is expected to reach $2.3 billion in 2013: a staggering amount to say the least, and a clear indication that the trend is only just beginning. There are more than 370,000,000 iOS and Android devices floating around out there with over a million activated every day. And to top this off a study has shown that by 2013, 80% of major U.S. brands will be using mobile - Read the full article

Mobile Marketing Means Business: A Big (Billion-Dollar) Business is a post from: Lakeshore Branding