As a small business owner, you may find yourself going crazy over the number of things you have to do for work. But don’t worry: if you own an Apple iPhone, you’ll at least have some apps at your disposal – apps which can truly help you stay connected to your business and hang on [...]
Looking to boost local traffic to your site? It’s a must these days, especially if you’re a small business. Getting listed puts you on the online map. Optimizing that listing lets your customers and potentials know where and how to find you. Local SEO: it’s all about getting local consumers in the door and the [...]
Lakeshore Branding will provide access to certain Lakeshore Branding products, services and/or programs (collectively, hereinafter referred to as “Services”) subject to Client’s acceptance of and compliance with these Terms and Conditions (hereinafter referred to as “Terms and Conditions”) and enrolling through submission of a signed Service Level Assurance Agreement (hereinafter referred to as “Agreement”) and [...]
Before the Internet, businesses used to include their listings in local business directories. Remember the Yellow Pages or the Blue Book? You might think they’re old-fashioned now, but actually this process of finding local businesses has evolved into online local business listings. Search engines are showing local business results that specify industry specialties with a [...]
Old-fashioned PR professionals will tell you that there is no such thing as bad publicity. Well, this no longer holds true, at least not in the age and realm of the Internet. Thanks to Google, it has become so much easier to search and find customers, clients, employees, employers, readers, fans, and business partners online. [...]
The social networking / microblogging site, Twitter, is so popular right now that it’s not a bad move to think you should use it for your business – as part of your social media strategy. In fact, you may go so far as to say it’s a necessary move. Sure, it’s cool to be able [...]
It’s great to have your own blog to support your main website: you can keep updating it with new content and engage with a community of readers. But what if that community isn’t growing or responding as you had hoped, no matter how great and fresh your content is? Don’t worry: an increase in engagement [...]
Many have said that the business world is a dog-eat-dog one, but at the Coleman Entrepreneurship Center in DePaul University, success is a thing that’s meant to be shared and taught. Founded in 2003 by Dr. Harold Welsch, the Coleman Entrepreneurship Center is a business outreach center and an extension of DePaul’s highly acclaimed academic [...]
