Old Spice Revisited

A few weeks ago I wrote a post about how Old Spice was enjoying wild popularity from its viral video campaign featuring “The Man Your Man Could Smell Like,” a towel-clad hunk who responded to fans’ tweets with personalized videos. This week, Old Spice is finally seeing evidence of the results they had undoubtedly hoped for: an increase in sales. Although initial reports suggested that Old Spice sales were actually down in the weeks after the campaign, Nielsen released new sales figures this week, revealing that sales have increased by 107% in the last month. Not surprisingly, following Old Spice’s overwhelming success, copycat campaigns have begun to pop up from other companies. This week, Cisco released a viral video featuring “Ted from Accounting,” asking fans to tweet their questions about Cisco products and services to Ted, who would then post personalized video responses to Cisco’s blog. While Ted from Accounting was not as suave and sophisticated as the Old Spice – Read the full article