In its effort to bring together today’s most dynamic business leaders and entrepreneurs, Business Network Chicago (BNC) is holding a panel discussion on Wednesday morning to help business owners and professionals establish themselves and foster successful relationships in the city’s business community. Entitled “Panel Discussion on What does it take to run a small business”, the event will be held on February 10 at the Wells Fargo Advisors, Adams and Canal, 3F South Riverside Plaza in Chicago. The agenda is to share resources, best practices, and experiences crucial in supporting BNC’s members – startups, small business owners, and solo entrepreneurs, among others – and helping them lead a successful company. The discussion will feature four panelists: Pattie Cagney Sheehan, marketing and advertising professional and cancer recovery advocate; Donald Strzepek, owner of leading Chicago jeweler The Tucker Company; Priscilla Taylor, owner of a Maui Wowi Hawaiian Coffees & Smoothies franchise; and Lakeshore Branding’s very own Chris Campbell, visionary entrepreneur and SEO – Read the full article
Many Internet marketing experts have said that “content is king”. If so, Lakeshore Branding is your army and navy. And we’re here to help you conquer the competitive battlefield: that is, the online marketplace. We have an array of content creation services designed to help you make a powerful impact on the web and trigger your business success. Our strategy isn’t purely linguistic – we are driven not only to write with accuracy, clarity, and creativity, but also with awareness of what works for your target online audience. We develop original, informative, and attention-catching content that serve as an extension of your brand, and we optimize these in a way that brings in qualified traffic to your website, either from search engines or from other authority sites related to your industry. Our areas of expertise include SEO writing, social media communications, online advertising copy, online press releases, and website content. Our content creation services include: Website Content Development Blog Development – Read the full article
This week we received an email from a DePaul student (Go Blue Demons!), who was looking to interview a web design company about usability. I spent some time thinking about it and developing some answers and I thought I would share it on our blog- Enjoy! (1) Describe the company. Briefly describe the products they build and/or the services they provide Here are some quotes from our website but basically we are a web design company that focuses on Search Engine Optimization and Conversions by using the latest W3C complaint coding (xHTML and CSS) and also using the latest usability compliance. “Web design is more than just creativity, it’s usability. Understanding your visitors and how they use your website will lead to increased conversions. For each new website, our team of graphic designers, SEO consultants and marketing specialists work together on strategy, design, usability, and goals.” Lakeshore Branding, what started as a small marketing firm in 2007 has evolved into – Read the full article
I recently received an email from Becky, a Chicago web designer that reached out to us for advise on a social media strategy for one of her clients. The topic of how to manage social media correctly has been a hot topic lately and I thought I would share this email. What are your thoughts on the “voice of social media?” Chris, I have one client in particular who needs a ton of hand holding, is technophobic, yet wants to make a living off info products etc. online. (sigh) I sent it to her and she’s convinced that she should be doing more, but wants to hire an Indian company to “manage” her social media. My gut says that having someone else do it for you destroys your voice and people will be able to tell, but maybe I’m wrong here. Thoughts? Becky Davis 773-875-1792 www.beckydavisdesign.com Becky, The short answer is you are 100% right, the saying you get what – Read the full article
Monday kicked off with a bang as it was announced social network giant Facebook acquired social aggregating site FriendFeed. If you’re unfamiliar with FriendFeed, the free service allows users to add their activity from across the social web and aggregates the activity into one stream. You can follow other people’s streams, much like Twitter. You can also create custom groups to better follow those you care about. So what does this mean? For one, FriendFeed had already influenced changes in Facebook. Likes, anyone? The importance of Facebook making this move is obvious; the stream is king. It will also solidify Facebook as a true center for user’s social activities- not just a place to see what friends are up to. This is good for marketers, small and large alike. With Facebook integrating these features, more and more people will be introduced to these social features who currently don’t use them. The more people sharing their activities, the more we can – Read the full article
Lakeshore Branding is a team designed to build companies. We’ve come together around a belief that we can help companies do a better job of marketing online to drive more sales, leads and conversions. We’re experienced, opinionated and driven. Our team members have worked for big brands, agencies and start ups. They have been the creative directors, strategists of marketing campaigns and the creative force behind some exciting marketing campaigns. But our strongest characteristic is a dedication to ensuring entrepreneurial success for each of our clients. Each of us is addicted to helping companies grow and Lakeshore Branding, as an organization, gives us our fix. Chris Campbell Principal Yes, that is a picture of Chris with a baby tiger. Chris is a highly entrepreneurial person who is creative, resourceful and motivated to help his clients achieve their business objectives. Chris loves working with innovative businesses that are looking for new ways to sell their products or services online, he approaches – Read the full article
