Lakeshore BrandingSearch results for 'case studies' (page 1 of 6)

Top 9 Reasons Why You Should Use Coupons

Chris Campbell — Thu, 12 Aug 2010 06:52:26 +0000

Coupons still work. Consumers may not find them as often as they used to in the Sunday paper or in magazine inserts, but this doesn’t mean that coupons are no longer popular or effective – because they still are. Just do a quick check on the Web and immediately you’ll find tens of thousands of online coupon sites – like RetailMeNot and CouponSaver – offering discounts, special deals, free shipping offers, and other similar privileges to consumers. If, as a small business owner, online retailer, merchant, or Internet marketer, you still haven’t tried using coupons as an online sales tool, then you might want to start doing so – especially at a time when the world is still trying to recover from the financial crisis. According to recent studies, over 76 percent of the shopping population use coupons, which continue to gain such popularity that the number of people searching for them on the Web has grown to thrice as - Read the full article

Top 9 Reasons Why You Should Use Coupons is a post from: Lakeshore Branding

Social Media Marketing Statistics Released

Chris Campbell — Tue, 16 Feb 2010 12:00:47 +0000

Marketing Sherpa, a trusted resource that publishes useful news, case studies, and best practices data about Internet and integrated marketing, recently released the new Social Media Marketing Benchmark Report. It’s a robust guide that contains research, charts and tables, case studies, and trends in today’s ever-evolving Internet marketing industry. Over 2,000 marketers participated in the surveys conducted by Marketing Sherpa, surveys which covered topics such as strategy, forecasting, budgeting, integration with other marketing channels, social applications, and social media. It is meaty: 197 charts and tables, 14 chapters, 255 pages, and results from research conducted with 2,317 business-to-business and business-to-consumer marketers. The benchmark report also introduced a ROAD Map, which stands for the Research, Objectives, Actions, and Devices that businesses and marketers would have to determine in crafting and implementing a social media strategy. Because social media is continuously evolving, one has to consider this ROAD Map, which is meant to help businesses and marketers stay abreast of social media - Read the full article

Social Media Marketing Statistics Released is a post from: Lakeshore Branding

7 Retail Holiday SEO Tips

Chris Campbell — Wed, 18 Nov 2009 14:55:54 +0000

The holiday season is right around the corner – and with it, shopping galore. Are you ready for Christmas? Is your E-commerce site optimized for maximum sales? People will certainly be looking up holiday items and ideas on the Internet, and – to help you gain greater visibility and maximize search traffic – we’ve come up with a list of 7 SEO tips for your retail website. 1. Refresh your content. Don’t just copy and paste from your manufacturer’s website. Be creative. Yes, it takes a lot of effort, but it is worth it to have unique product descriptions, catalog and category descriptions, case studies, industry news, and shopping tips that not only make your E-commerce site a lot more interesting for visitors, but also improve your sales through better search engine visibility. 2. Create a blog. Why not? The fact that holiday season is forthcoming should give you enough things to write about. A blog not only enhances the - Read the full article

7 Retail Holiday SEO Tips is a post from: Lakeshore Branding

The Social Media Revolution

Chris Campbell — Tue, 25 Aug 2009 17:14:39 +0000

“Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipendia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon- the groundswell- that has created a permanent shift in the way the world works.” This is written on the book jacket of the book Groundswell, a national bestseller. The social media revolutions is upon us. Several experts claim for it to be the biggest shift in business since the industrial revolution. The change in how we communicate with the public, potential and existing customers is evolving at a pace that has not been seen before with adoption of other technologies. Its a social media revolution. It used to take years to build new media platforms, for radio it was 38 years, television 13 years, the internet 4 years, and the iPod 3 years- each respectively to reach 50 million - Read the full article

The Social Media Revolution is a post from: Lakeshore Branding

Twitter 101 for Businesses

Brandon Zeman — Sun, 26 Jul 2009 00:27:17 +0000

Luckily, we here at Lakeshore Branding are no strangers to using twitter, both personally and for business. And even though we advise clients on using Twitter everyday, it’s still good to be reminded of the basics and best-practices of the popular micro-blogging service regarding business use. That said, we’re glad to see Twitter has released Twitter 101 for Business, an online guide to Twitter. Twitter 101 includes getting started to understanding twitter lingo, complete with best practices and case studies. The guide can also serve as a resource to keep on hand for getting current and new employees up to speed. Twitter 101 won’t be a replacement for social media consulting services, but it will be a good platform for getting a solid grasp on twitter, and being able to spread some knowledge company-wide. Twitter 101 for Businesses is a post from: Lakeshore Branding Tweet This! Share this on Facebook Share this on del.icio.us Stumble upon something good? Share it - Read the full article

Twitter 101 for Businesses is a post from: Lakeshore Branding

CONTENT CREATION TIPS: 5 Ways to Keep Focused and Beat Deadlines

Guest Blogger — Tue, 07 Feb 2012 16:47:25 +0000

Deadlines are a part of every freelancer’s daily grind. But not everyone can honor timelines graciously. Most freelance writers, bloggers, Internet marketers, and SEO professionals hustle up to meet deadlines and end up botching their assignments. This can cause you to make mistakes and also gets you mentally exhausted. In addition, the work churned out is often low in quality. If you are having hard time meeting your timelines, here are a few tricks that can help you set things right. 1. Create a time table This is the most important part of getting an assignment done on time. Break up the work into specific tasks and mete out time for each activity. You can create a detailed timetable with hourly tasks or just make a rough weekly sketch. Create a checklist of all tasks and tick each one when you complete it. Thus, you will know how much work is done and what is still pending. 2. Understand your - Read the full article

CONTENT CREATION TIPS: 5 Ways to Keep Focused and Beat Deadlines is a post from: Lakeshore Branding

SEO 101: Great Tips for Building Backlinks

Guest Blogger — Sat, 28 Jan 2012 16:17:05 +0000

Quality backlinks play a very important role in the search engine optimization of any site. Backlinks refer to links on other websites pointing to yours. So how do you go about getting them? The Natural Way If your web content is good, people are likely to begin linking to it. The more backlinks your site has, the better. However, it does not always follow that if you have great content, people will always want to link to you. This means that you might not be able to promote your website successfully through the natural way of building backlinks. You will then have to figure out alternative ways of getting quality backlinks. And even if you get many backlinks through the natural way, you could always use additional backlinks. Some of the acceptable methods of building links are through posting in forums, article directories, and blogs. The unacceptable methods (at least to Google’s eyes) include linking to link farms, buying links - Read the full article

SEO 101: Great Tips for Building Backlinks is a post from: Lakeshore Branding

WordPress Plugins: Five Small Ways To Improve Your Site’s SEO

Guest Blogger — Mon, 23 Jan 2012 16:52:54 +0000

There is a multitude of WordPress plugins that can make your site more SEO friendly and the same ones are repeatedly recommended with little variation. If you have not installed WordPress’s All-in-One SEO Pack, W3 Total Cache, Google XML Sitemaps, SEO Slugs, Trackable Social Share, or similar SEO plugins, go do that right now. If you have already addressed your SEO needs with these handy dandy helpers, then you might want to think about installing these less frequently lauded but still awesome plugins. After all, good SEO is about solid, engaging content, and these plugins will provide the opportunity to connect with your users in different ways. BuddyPress BuddyPress elevates your site by enabling you to construct your own social network on your WordPress site. When installed, it will make your site more interactive and encourage users to build upon what you have started. This powerful plugin provides a whole host of social networking components including activity streams, fully editable extended profiles, and extensible groups - Read the full article

WordPress Plugins: Five Small Ways To Improve Your Site’s SEO is a post from: Lakeshore Branding

Reputation Management For Leisure Brands

Guest Blogger — Thu, 19 Jan 2012 16:54:38 +0000

Social media is the phenomenon of this century, and along with huge advances in mobile technology, the Internet has changed our lives beyond compare in an amazingly short time. The tipping point is approaching where more business will be done online (than offline), and companies will have to quickly adapt to these new markets or suffer the consequences. However, along with these vast new markets come some downsides. The free and almost instant communication social media brings means that good ideas can spread quickly – but conversely bad reviews can just as quickly spread and ruin a business. The anonymity it affords means that people are no longer afraid of saying what they think, or going over the top. In the leisure industry, prime examples are review sites, the biggest of which is undoubtedly TripAdvisor. There are few other sites that rely so heavily on good reviews for their continued business, so here are some interesting ideas adopted by some - Read the full article

Reputation Management For Leisure Brands is a post from: Lakeshore Branding

Siri and Other Data-Intensive Apps: Its Effects to the Mobile Carriers & Subscribers

Chris Campbell — Thu, 12 Jan 2012 18:37:13 +0000

I am sure that Apple users and gadget lovers knows who Siri is. Siri is one of the new features that Apple introduced to their iPhone 4S. Siri is a voice-activated assistant that extends the functionality of the iPhone. It allows for hands free use of the phone as Siri will execute actions like sending of email or text, searching the net, calling a contact and more with just a simple voice command. This could have been a cool feature but it turns out, it has some issues. One of the problems that have been discovered with Siri a few days after it was launched was that it poses a great security risk because Siri can be activated even on a passcode-locked phone. This means that even strangers can issue commands to Siri since it is not tied to a single voice. Aside from this security threat, studies have shown that iPhone 4S consumes more data usage and it is - Read the full article

Siri and Other Data-Intensive Apps: Its Effects to the Mobile Carriers & Subscribers is a post from: Lakeshore Branding