Coupons still work. Consumers may not find them as often as they used to in the Sunday paper or in magazine inserts, but this doesn’t mean that coupons are no longer popular or effective – because they still are. Just do a quick check on the Web and immediately you’ll find tens of thousands of [...]
Marketing Sherpa, a trusted resource that publishes useful news, case studies, and best practices data about Internet and integrated marketing, recently released the new Social Media Marketing Benchmark Report. It’s a robust guide that contains research, charts and tables, case studies, and trends in today’s ever-evolving Internet marketing industry. Over 2,000 marketers participated in the [...]
The holiday season is right around the corner – and with it, shopping galore. Are you ready for Christmas? Is your E-commerce site optimized for maximum sales? People will certainly be looking up holiday items and ideas on the Internet, and – to help you gain greater visibility and maximize search traffic – we’ve come [...]
“Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipendia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon- the groundswell- that has created a permanent shift in the way the world works.” [...]
Luckily, we here at Lakeshore Branding are no strangers to using twitter, both personally and for business. And even though we advise clients on using Twitter everyday, it’s still good to be reminded of the basics and best-practices of the popular micro-blogging service regarding business use. That said, we’re glad to see Twitter has released [...]
“Retweetable tweet”? Okay, we’ll be the first to admit it’s a silly title. Five years ago no one would have had any idea what we’re talking about. But if you’ve been keeping up with what’s happening on the web, chances are you have heard of the many positive, non-silly things social media can bring to [...]
An E-mail marketing campaign is a great, cost-effective way to communicate your messages to a target audience – but only, of course, if you get them to actually open the E-mails that have come from you. Which isn’t guaranteed: sometimes you spend hours crafting a message for your campaign and when it finally gets to [...]
