Internet marketing gurus have said over and over that “content is king” – but some people seem to think that in order to be crowned as royalty one only needs to dress up their website with blocks of text here and there. This isn’t the case. The content and copy on your website may be a product of good writing, but it’s important to recognize that good writing doesn’t necessarily translate to a better, more engaging website. So be vigilant not just of what you write for your website, but also of how you present it to your readers and visitors. Avoid these common mistakes that suck the life out of your website copy. Website design makes the text hard to read Colorized text. A diverse range of font types and sizes. Embossed letters and sentences with shadow or “blinking” effects. They’re all pretty tempting, and all those colorful text editing tools on the dashboard don’t make it easier for – Read the full article
Online advertising has evolved – and continues to evolve – so rapidly that secrets, tips, advice are coming from all corners. Just Google “PPC tips” and you’ll see what we mean. Businesses and marketers are keen on increasing their pay-per-click conversion rates and ROI, and they wouldn’t hesitate to try out this new piece of software, that new eBook, this new complex paid-for PPC management tool that should serve as current Shiny Object in the world of Internet marketing. We’re talking, in other words, about a lot of effort, time, and money. Sometimes, though, you can get the job done with something as simple as a Shiny Button. What are we talking about? Well, we’ve written in the past about “call to action” being one of the tips for a successful PPC campaign. Call to action: encouraging your visitors to make a decision about your product, your service, your brand. Writing persuasive ad copy that makes it hard for your – Read the full article
This week we received an email from a DePaul student (Go Blue Demons!), who was looking to interview a web design company about usability. I spent some time thinking about it and developing some answers and I thought I would share it on our blog- Enjoy! (1) Describe the company. Briefly describe the products they build and/or the services they provide Here are some quotes from our website but basically we are a web design company that focuses on Search Engine Optimization and Conversions by using the latest W3C complaint coding (xHTML and CSS) and also using the latest usability compliance. “Web design is more than just creativity, it’s usability. Understanding your visitors and how they use your website will lead to increased conversions. For each new website, our team of graphic designers, SEO consultants and marketing specialists work together on strategy, design, usability, and goals.” Lakeshore Branding, what started as a small marketing firm in 2007 has evolved into – Read the full article
Kenosha Internet Marketing Company The best-looking websites aren’t necessarily the best performers. Not these days. Here at Lakeshore Branding we’ve put together web design and development solutions that enable you to perform at the highest level and get the best results on the Web. Yes, our creative thinking can generate new shiny logos and stunning graphics, too. But more than that, we stand out because of our passion for results. By this we mean more traffic, higher search rankings, increased conversions, and – overall – the best business value you can find from a Kenosha web design company today. Our web designers, SEO consultants, and Internet marketing experts do more than enable websites to look good; they enable businesses to grow. Interested to learn more? Contact us, or fill in the form below. (Please complete all the fields marked *) Your name please. * Your Company / Organization Name What’s your phone number? * What’s your e-mail – Read the full article
All of us have been busy between our businesses, blogs, side projects, and countless professional & networking events. If you are interested in some of the other blogs we write for, contribute to, or help manage, look no further: GreenWerk’s Green Eco Friendly Bloghttp://www.greenwerkspro.com/blog/This blog covers green and environmentally friendly news from Chicago and around the world. Articles range from Greening up your Office to Local Produce Supplier Recommendations in Chicago. Elevate Printing’s The Perfect Printing Bloghttp://elevateprinting.com/blog/This blog covers topics relating to Digital Wide Format printing, Industry News & Updates, Product Comparisons, and everything else that is going on in the printing industry. DigitalPrinter’s Adventures in Digital Printinghttp://digitalprinter.blogspot.com/This blog covers digital printing news and issues affecting commercial printers, digital printing, photography, graphic design, and fine art reproduction.
I was searching for a low cost option to for a phone number and came across Google’s newest acquisition GrandCentral. This free service gives you a local phone number that you can forward anywhere, voicemail you can customize based on who’s calling (friends, family, co-worker’s etc), listen to your voicemail on-line and even a website button for people to connect to you live. We will be testing on of these buttons on the green werks contact us page. The other thing that is unique is you get to keep the number for life…that means you can move change your number and don’t have to worry because you can just forward the calls to your new number. Just like most other Google services this is offered for free. I encourage you to try it out. I set my number up this week and think is is extremely valuable. Just shows where the technology is going and Google is continuing to take – Read the full article
Eco-friendly Contractor is the new brand that we are launching! GW is a eco friendly green contractor that will serve the Chicago area. The company will launch at the end of December. Lakeshore Branding is creating the website and the marketing materials. It will be a great example of what we can create for you. This week we set them up with a vanity 800 number. The new number is 877* 4* G Werks, for those of you who would like to use their service. We purchased the number so if they wish to switch carriers in the future, it will not be an issue. The service we use is a virtual pbx. This is a fancy term for a online version of a phone system, without all the hardware. Virtual phone systems start at $5 a month plus per min fees. The some of the perks are virtual voicemail and never having a busy signal to name a few. – Read the full article
