First of all, this is not a recommendation for Dreamweaver. If the title sounds like a covert suggestion to use Dreamweaver, please accept my apologies. All I want to do is tell readers why Dreamweaver is such a big hit amongst developers when it comes to creating websites and web applications. So without wasting any more of your time, here goes: Single Panel – Multiple Designs Dreamweaver CS5.5 offers you a feature known as ‘Multiscreen Preview Panel’. This feature allows a single panel view for styling and visualize rendering for not only the PC but also for smartphones and even tablets like the Apple iPad. This has made the job easier for developers to corroborate styles and data and ensure that a particular website design is compatible across various platforms and devices. Faster and Simpler Integration of Interactivity What do people want from their websites these days? They are looking for better interactivity, yet another reason why website developers love – Read the full article
In mid-March, Google launched a social sharing tool called “+1.” Similar to the Facebook “Like”, +1 was added to search results to improve social relevance for users. It was noted last week that +1 will make its way across the Web in addition to (simply) search, with a widget that allows Web pages to allow +1 sharing. This will link Google profiles to content and websites, and the +1 now aims to put Google in a space where they have strived to be in for the past 5 years: social. Now, what exactly is +1? And why does it even matter? Essentially the +1 button is Google’s version of the “Like.” With hopes to capture a bit of Facebook market share, Google looks to take the world’s information and make it publicly available (according to their mission statement). So what does this mean for you? Well, besides the fact that it’s another way to draw traffic to your blog, the – Read the full article
So, you’ve finally decided to join the social media stream and now you’re looking for more creative ways to market your business. So far, you’ve built your Facebook page, a LinkedIn group, and your newly launched corporate blog is receiving a lot of positive feedback from readers. There is one more thing that can boost productivity: social media applications. These apps can boost your marketing efforts and make the process even more efficient. Here is a breakdown of the five most popular social media apps that you can use to accelerate your marketing success: Networked Blogs Join an online family of over 500,000 blogs and build an active community around your own blog. With the Networked Blogs Facebook app, you can: Import the blog feed to your Facebook profile Share your posts with a huge community of bloggers Gain massive visibility Promote your blog on Facebook The first step is to add your blog to the Networked Blogs via Facebook. Once you – Read the full article
There are tons of ways to get more followers on Twitter. Don’t believe us? Do a quick search on Google. Countless articles, blog posts, and presentations will show you how to do just that – and subsequently win support for your business and brand through the popular microblogging / social media service. But if you’re looking for unconventional ways to increase your Twitter follower count, it might not be worth your while to sift through so much online content, only to find the same tips and strategies. So we came up with this list, which we hope differentiates your Twitter social media marketing efforts from that of others – and will just as successfully prompt users to click that green Follow button. 1. Join tweetups. These face-to-face meetings between a local community of Twitter users can help you meet new contacts, find new partners and clients, establish your industry expertise, gain more followers, and say something without a 140-character limit. – Read the full article
Blogging doesn’t involve just writing: it involves promoting your content and making it rank for relevant search terms, too. Don’t worry if you’re not a technical expert or SEO rock star: like in most areas of Internet marketing, there are tons of ways to improve your performance in SEO-focused blogging, and it sounds a lot easier than it actually is. If you’re not quite convinced that you should have anything to do with SEO when blogging, just remember that getting people to your site who are already interested is much easier than the kind of cold, hard sell tactic used by most traditional outbound marketers. So drive those visitors to your site. Here are 4 tips to improve your inbound Internet marketing tactics with a blog: Write Creative Headlines Write blog headlines that will drive clicks on Twitter. Think from a user perspective; there are 60 million tweets sent out each day. Getting people to click on your URL from – Read the full article
The following are some simple web marketing integration ideas that can accelerate your campaign efforts – and business. Share messages on several channels The first step in integrating all your Internet marketing efforts is to tell a message repeatedly across various channels. Let’s say you have a new product to announce. Make sure the news is on your website’s news page as a link to media coverage or as a press release. Re-communicate the message in your blog (in a conversational tone) and have it posted on your Facebook page, tweeted on Twitter, and E-mailed to the opt-in e-mail / subscriber list. In addition, you might want to showcase the news in your website’s home page, as a form of attention-catching headline or ticker. The truth is that customers will not get access to your information in the same way. They all have their own preferences, after all. By amplifying your message on several online marketing channels, it makes it – Read the full article
In lieu of the recent news about the Facebook smear campaign against Google, it seems that Google may be poised to remain the top dog in online ad spend this year. Last week, the story regarding Facebook hiring PR firm Burson Marsteller to spread lies about Google’s new “Social Circle” went viral. The war over the social graph, a data set of information about the social networks users are connected to, is in full force. However, Google isn’t even flinching. According to Fortune, Google’s Eric Schmidt insisted that Microsoft, not Facebook, was the true competitor to Google. He said, “Facebook users tend to use Google Search. Facebook’s ads business does not displace our advertising. I’m somewhat perplexed by the obsession because I don’t think the facts support it. Things are going great for Google.” The facts may support that businesses prefer to use Facebook and Google simultaneously; however, the percentage in which they invest their marketing budgets may be a – Read the full article
If many who were expecting a blockbuster acquisition in the tech industry were disappointed with the recent Google-Groupon deal that never happened, well – a bigger deal just came through – to the tune of $8.5 billion in cash. In a definitive agreement announced Tuesday, software giant Microsoft Corporation has acquired Luxembourg-based Internet phone service and communications company Skype. The investor group, Silver Lake, which bought Skype from eBay in 2009, oversaw the transaction. The deal represents one of the highest-valued acquisitions in years, and is expected by both companies to soon increase market opportunity as well as benefit individual consumers and businesses. It will, in particular, integrate the Skype platform and connect its 170-plus million users to a portfolio of Microsoft products, including Lync, Outlook, Xbox LIVE, and Kinect. “Microsoft and Skype share the vision of bringing software innovation and products to our customers,” said Skype CEO Tony Bates, who will now become the president of the new Microsoft – Read the full article
