Yesterday Yahoo! Site Explorer decided to retire from business. It has left many amateur SEOs, and some professional SEOs too, at a bit of a loss. Many SEOs and agencies have been using the back link service in Yahoo! Site Explorer to monitor, analyse, and generally try to copy the link building actions of their competitors. As someone who has been involved in SEO for over 5 years (not so much by choice but by necessity) I have used Yahoo! extensively, and seen my competitors use it against me, too! I manage several sites across various niches, and some of my sites do interlink with each other, wherever a connection really does benefit a reader. I have seen people leave comments on all my blogs, and doing so in the order of Yahoo! backlinks for my main website. SEO Stalkers are gonna have a harder time I have also seen the same people leave comments on other blogs where I – Read the full article
In the last fifteen years the Internet has gone from a platform for businesses and students to use in the workplace, to a tool found in every household and referred to daily for leisure, information and shopping. Because of the astronomical rise in the popularity of the net brands, large companies have had to adapt their products and services accordingly. Some, such as supermarket chain Tesco have been very successful and secured their rightful place in the World Wide Web. Some however have not and here we look at the companies which have failed miserably in their Internet rebranding. The Times The Times newspaper was and still is one of the most popular broadsheet newspapers around. It has been established for over two hundred years when it was first known as The Daily Universal Register. Since then it has been at the forefront of newsprint and considered a source of authority in the UK. However, in the last few – Read the full article
For those of you who are Google addicts like myself, you should find this piece choc-a-bloc full of Chrome apps for you to gorge yourself on. Whether it’s gaming you are looking for or an app to help your business run more smoothly, you should find something here to satisfy your taste buds. The Google Chrome Store makes me feel like a kid in a sweet shop at the best of times, and if you haven’t checked it out already you will find it hard not to after reading below. Bear in mind that you need to be using the Google Chrome browser (to enjoy these apps), so download it now and start browsing in the shop and on the Internet. Google Chrome apps for small business One of the best apps I have found on the Google Chrome Web store is the ZOHO Invoice app, which I now use religiously to process all my invoices and keep track of – Read the full article
Content marketing can be used to attract more traffic and build a better online reputation for your business. Here are a number of tips to help you do just that: 1. Be consistent in providing new and valuable information One thing that you need to do with content marketing is to make sure that you actually have new and valuable content to market. So, write up some articles, publish them, make sure you consistently provide useful information to your audience, and establish your expertise on the topic you’re writing about. 2. Always create keyword-targeted content Don’t just create any content. Your content must be optimized for the search engines, using certain relevant keywords, in order to be found and read. Remember that we are working with search engines to attract more (and better-targeted) potential customers to your website. In this case, if you are not doing SEO for your content, if you are not optimizing the textual content you’re writing, – Read the full article
As a local business owner, you know exactly how important SEO is for your web presence. What is the use of having a website when you cannot be found anyway? And when it comes to SEO, your online content plays a huge role. However, optimizing your website isn’t as simple as posting your random thoughts on your page. The entire act of creating content for SEO can be so perplexing that even the most internet-savvy business owner may still end up confused. Here are a few tips for creating content which will please not just the search engines but also your human readers. Think about your readers It’s very easy to get caught up in the entire SEO process especially when you get too focused on keywords. Some people think of optimization as an end all, be all that they write content which isn’t pleasing to human readers anymore. They forget that the main reason for why they – Read the full article
Last week we published a guide on how to monitor Google Places reviews, Web updates, and content changes. It was well-received by our readers, so we’d like to build on the post and share info this time on tools for online reviews monitoring and management. Hopefully, this list will help you track online reviews of your brand, product, establishment, service, or business – and enhance your reputation as more customers talk about you on Google Places, Yelp, online directories, local business listings, and social media sites. Or, if you’ve used any of the online reputation management tools below, do let us know by leaving a comment below and sharing with us your experience. ReviewPush Texas-based ReviewPush markets itself as an “online review management tool for small to large businesses”. It offers a dashboard for monitoring / tracking reviews, protecting your brand and reputation, engaging with customers, and enhancing product offerings and promotions (such as coupons). ReviewPush features include: Continuous social – Read the full article
It’s not uncommon for businesses today to use social networks – namely, Twitter and Facebook – as a platform for engaging with customers and managing customer relationships. This development has given rise to an increasing number of social media solutions and dashboards, each promising to streamline all tasks and bring a new level of ease in customer engagement. Let’s take a look at the best of these solutions and their features. MediaFunnel MediaFunnel is a social media suite for businesses and enterprises, with a host of features designed to make Twitter and Facebook accounts easier to manage. One of these distinguishing features is Multiple User Roles, or the ability to assign Administrator, Publisher, and Contributor roles and grant various levels of permission to review or publish tweets and Facebook posts (for greater editorial control and efficiency). Apart from monitoring Twitter and Facebook for mentions and tracking the performance of links via Bit.ly and BudURL, MediaFunnel also enables you to – Read the full article
There are ways to monitor changes and updates to your favorite websites, blogs, social networks, classifieds, and local business listings (including Google Places pages) – without having to watch the Web 24/7 or pressing the Refresh button every minute. And while RSS is today’s most popular way of syndicating content automatically, not all websites have it. (And not all users prefer it.) That’s where this list comes in: to be able keep up with what’s happening (in real-time) on any place across the entire Web; to monitor what customers and competitors alike are doing and saying; and to listen and respond to reviews and feedback as they are generated. Here are some of today’s best tools for monitoring changes to any website. Page2RSS Page2RSS is a free service that lets you create feeds for web pages you wish to follow or monitor – pages, specifically, that are static or don’t offer any RSS/Atom feeds. Page2RSS also serves as a way – Read the full article
