The Key To A Successful Marketing Campaign

On April 8th, 2013, wrote:

The key to a successful marketing campaign is not budget or coverage. Blanket broadcast tactics may feature prominently in many advertising campaigns, but marketing is about building a relationship with your prospects so that they become brand advocates. The key to a successful marketing campaign therefore lies in learning as much as you can about your target prospects by identifying them, studying their common ground, and producing a message that resonates with them. With this, you can then plan a campaign that touches prospects gently over time to produce your desired goals. Set Your Campaign Goals Every successful undertaking begins with setting the goals by which you will measure success. Take a long view and establish the benchmarks you wish to see in a year. Next, break those down into shorter-term targets. Remember that marketing is a long term strategy, not a one-off promotion. Plan for your campaign to mature over time. If you want to add a particular number – Read the full article

How To Tell If Your SEO Strategy Is Working

On April 6th, 2013, wrote:

You’ve optimized your web site, you’ve called in search engine optimization experts, and you’re seeing keywords in your sleep. But how do you really know if your SEO strategy is working? It’s a question that every smart business owner should ask themselves. Dealing with SEO doesn’t end when you’ve implemented all your strategies. If it’s not working, you’ll need to adjust your approach. Here are a few ways to tell if you’re getting a good return on your investment. You’re Getting More Leads Sometimes it’s obvious where your leads are coming from – your company was featured on the local news or another business, like General Motors or Vispronet, mentioned you in a tweet. But if you’re suddenly getting lots of inquiries from the internet that can’t be explained by another source, it’s a safe bet that people are finding you via search. What’s more, they could be liking your website or company. Keep an eye on your analytics to – Read the full article

Is Your Business Wired Into Mobile Payments?

On February 1st, 2013, wrote:

If a stranger asked you to name the three best things about your small business, would offering customers mobile payments be one of them? In all likelihood, there is a good chance you are still on the outside looking in when it comes to mobile payments, but don’t fret just yet, there are many others out there like you. While a number of forecasts say mobile payments will continue to grow in the coming years, a sizable portion of small business owners have yet to jump on the bandwagon, waiting to see where the trend goes. Even if you have yet to offer mobile payments for your customers, the data indicates that you will probably will sooner rather than later. In 2011, Google surveyed a wide range of consumers to nail down the means in which the consumers were presently using smartphones and mobile devices in the retail world. Of those surveyed, 79 percent indicated they actively used their smartphones when shopping, with – Read the full article

How To Improve Upon Your Business’ Efficiency

On January 29th, 2013, wrote:

When you look at your business’s efficiency and ability to move forward, you need to look at the production line. At the most basic level, a production line is the route that a product takes from order to arrival in your client’s hands. In manufacturing, it is typically an actually assembly line. In a consultation business, the production line includes things like the formation of a group to design it, approvals and delivery. No matter what business you are in, however, you’ll discover that there are a few things that you can do to keep things on the right track. Do Not Encourage Micromanaging Micromanaging is not only irritating and frustrating, it also shows a sign of distrust in the people that you have hired. If you have people who micromanage on your staff, you’ll find that they do a lot to prevent people from actually doing their jobs. There is no need to have every step of every project – Read the full article

5 Ways To Start Branding Your Ecommerce Business

On January 10th, 2013, wrote:

Branding is an extremely important part of business in any market today. This importance is often underestimated by eCommerce businesses, and this neglect is more detrimental than you may think. Without a success-oriented branding strategy, your business can never hope to grow into a significant player in the industry. Consider these 5 ways to start branding your eCommerce business and get started today if you want to be remembered. Design a Good Logo Any good eCommerce business needs to be recognizable, and the best way to build and maintain recognition is to create a memorable logo. Creating a logo is not easy, of course, and you may need to enlist the help of a professional designer. This is an investment that will pay off down the road. An image that is synonymous with your company’s niche and services is one of your most important assets in the branding process. Build a Mailing List Maintaining communication with your customer base is – Read the full article

What Is Open Source Technology?

On January 8th, 2013, wrote:

If you have ever looked for software online, then you have probably heard of open-source software (OSS). Most people associate this with free software, but that’s not what OSS really is (though most versions are free or very affordable). Open-source software is software for which the source code is available to the public—meaning there is an entire community of developers that can add to the code or fix bugs. In fact, the plug-ins and add-ons developers constantly create for OSS technology is one of the most popular reasons users rely on it. What is OSS? OSS refers to technology that has its source code open and ready for changes. Most closed software hide the source code so that developers can’t modify and tinker with it. The source code is the programming that creates all of the features, the interface and everything else for the program. You can think of this as the bones, blood and muscles behind the human body – Read the full article

Foursquare For Business: 5 Essential Tips For Success

On December 9th, 2012, wrote:

Your business thrives on customers and sales, and a great way to increase both is to jump on the online review site bandwagon and use them to your advantage. When it comes time to make a purchasing decision, today’s consumers are turning to sites like Foursquare in order to see what businesses are in the area, what deals they can snag, and what other customers are saying—and all of this information impacts whether or not they purchase from you. So whether you’re an Internet-savvy marketer or still unsure what Foursquare truly is, here are a few must-use tips to help you be successful with the popular online review site. 1. Choose a check-in location. Foursquare is a location-based service, and in order for your customers to enjoy the perks of “checking in” to your establishment, you have to have a location set up. Simply set up an account with Foursquare and create your establishment’s listing. This way, when customers visit – Read the full article

Damage Limitation: Turn Criticism In Your Favor!

On November 16th, 2012, wrote:

Recent research and most studies have shown that social media tops the lists of some of the most powerful tools for businesses. Online presence determines and generates a huge amount of sales for any company, provided you use it in the right manner. Social media handling requires a huge amount of public relations skills embedded deep inside you, to overcome damage and make things work in your favor. Are you a victim of social media lashing, which has given you sleepless nights and a wounded pride too? If yes, read along to know how to execute damage limitation, and turn criticism in your favor. Understanding the ‘Social Media’ Everything on social media is all in the public eye. Like the real world, social media’s virtual world is an extension of its real world. Exchanges, interactions and expressions on social media are quite intense, as people are less likely to refrain from being overtly direct. In comparison with direct associations and – Read the full article