Is My Competition Speaking Ill Of Our Brand?

On May 3rd, 2013, wrote:

You’ve been working hard to establish your brand. After months of social networking, content creation, and super marketing strategies you feel secure that you’ve done everything in your power to create a great brand. People are responding to your efforts and sales are rolling in. Suddenly you find that one of your competitors have been speaking ill of your brand. What do you do? Some people use new marketing strategies, some go on the PR offensive, and still others hire a lawyer. What options do you have if the competition is taking pot shots at your brand? What’s The Truth? If your competition is bad mouthing a bad move on your part, then take it in stride. As long as the competitor is telling the truth, this isn’t considered libel or slander. What you can do is empathize how you have changed, how you have improved the product or service, and use that to your advantage. Being gracious is better than – Read the full article

How To Make Your Business Appealing Both Online And Offline

On April 28th, 2013, wrote:

When you run a business that serves customers online as well as in the real world, in a physical location, business owners can struggle to find where and how they should be marketing and how they can combine their efforts. It is important that emphasis is put into both sides of the business as the balance shouldn’t ever be tipped too unevenly. If you have a small store, for example, and mainly focus on online sales then there are exceptions where the online website can help to push the profitability of the store. With the digital world expanding every single day, the power of the Internet is unrivalled compared to older techniques. Executing a proper marketing mix that combines both online and offline methods can make the difference between one side failing and the other doing well. So, what can you do to make both your online and offline brand seem appealing? We’re going to look at some basic but – Read the full article

Improving Employee Engagement Can lead To Organizational Success

On April 28th, 2013, wrote:

When you’re running a business, it can seem like nothing is more important than the success of the company. And this is true, but success can’t just be measured in dollar signs. Overall success means that the company is functioning well, down to its very last employee. Without this kind of success, it can be difficult to achieve any other kind. Surely you are familiar with techniques and processes that have to do with achieving financial success, but what about having a successful office culture that includes successful employees? Taking a look at making the work environment more engaging for employees is one surefire way that you can continue to enjoy success at your organization. Are Employees Engaging? It might come as a surprise that recent polls indicate that only 29% of employees feel that they are fully engaged at their workplace. Completely disengaged employees clocked in at 26%, and the rest of them related that they are somewhere between – Read the full article

How Social Media Marketing Has Changed The Way Companies Do Business

On April 25th, 2013, wrote:

Online social media is proving to be the central focus of how we communicate with each other. Many businesses realize they can develop successful online marketing strategies using social media and blogging sites including YouTube, LinkedIn, Twitter, Facebook, WordPress and others. Now with the significant advancements in mobile technology, access to social media sites has expanded greatly. The younger generation has quickly adopted social media connections as a way to contact their family and friends throughout the day. Many of them remain connected to retail social sites to follow, and interact with, the companies when deciding on making purchases or gathering information on products and services they wish to buy. Many businesses have taken a proactive stance to use social media platforms and blogging sites as a way to promote their businesses and interact with their customer base. When the latest version of Google hit the market, many businesses recognized that setting up, maintaining and pushing fresh content to their – Read the full article

6 Promotional Products That Will Get Your Company Noticed

On April 23rd, 2013, wrote:

Storefronts, expos and trades shows are excellent places for businesses to distribute promotional items. When handing out such items, it is important that they be customized with a company’s name, contact info and logo. For promotional items to be effective as possible, make sure to give away unique items that will actually be used by consumers on a frequent basis. Now, before you start printing out your brand and logo on just about every mug and home accessory you can get your hands on, bear in mind you have to go about this in a smart way. You still have to pick out quirky items which will give your business the most publicity. Here are six promotional products that are sure to get your company noticed and drive business your way. 1) Tote Bags Handing out tote bags is especially advantageous to do at trade shows. These bags are reusable, making their brand increasing capability very good. There are many – Read the full article

How Do I Grow My Brand?

On April 21st, 2013, wrote:

A huge part of owning a business is growing your brand and bringing in new customers. Nowadays, almost all customers turn to the internet for information regarding a product. Customers rely heavily on company websites, customer reviews and the world of social media when it comes to making their next purchase. Gone are the days of cold-calling people trying to make a sale and in are the days of using the internet to grow your business. Luckily, this actually makes it easy for the business owner (with a little know-how, of course). Tips on how to grow your brand online Though there are hundreds of ways to grow your business in general, there are a few sure-fire ways to grow your brand online. These include: Build and maintain a company website. Include pricing, new product information, customer reviews (both good and bad), personal information about yourself and any changes going on with the company. Utilize all forms of social media. Create – Read the full article

Should A Small Business Owner Tackle The Internet Alone?

On April 17th, 2013, wrote:

The small business world is a world that is full of challenges. It seems like every single day there is some sort of new obstacle that is blocking your path to success. These obstacles are merely opportunities to learn, but they can really set you back a few paces. Part of running a successful small business has a lot to do with learning how to overcome these obstacles. This is how a small business becomes the next big thing. One of the most common obstacles that businesses have to face on their road to business success is the Internet. The Internet is supposed to be one great opportunity, but every opportunity comes with its own type of obstacles. The Internet is not different. If you are a small business owner and you are looking into whether or not you should make the Internet plunge, then keep reading. Stepping Up To the Next Level Choosing to not harness the full power – Read the full article

Five Ways To Get To Know Your Customers And Drive Business

On April 14th, 2013, wrote:

Developing relationships with your customers makes it much easier to tend to their needs. When you know what your customers want and need, your business can offer a better selection of goods and services that they will want to buy. Understanding the customer will allow you to tailor your product or service to please the customer and increase profits. 1) Keep A Log Of Their Purchases Keeping a list of the things that your customers buy will help you understand their shopping habits. For example, if your online analytics show customers from a certain area purchase a lot of the same product, you can focus your marketing efforts on a certain product to that high traffic demographic. Not only will this allow you to keep track of what has been sold, this also allows you insight as to what sells and what you should purchase from your suppliers. 2) Ask Your Customers To Take Surveys Surveys can be used to – Read the full article