How To Lose Business And Alienate Mobile Audiences

On October 29th, 2013, wrote:

To say that we’re in the midst of a mobile revolution would actually be pretty inaccurate – it has already happened. Smartphone and tablet PC saturation across most of the world’s leading markets is heading toward total, which means a monumental opportunity for those in business who know just how to tap into this waiting goldmine. Unfortunately however, there are still tens of thousands of businesses…maybe even more…that are guilty of breaking some of the cardinal rules that come with winning over and making the most of mobile audiences. So with this in mind, here’s a look at just five of the ways you can instantly turn-off your mobile audience and yourself turned-off by your mobile audience in about five seconds-flat: Ignore Them Altogether This should technically count as rules one, two and three for the simple reason that to ignore mobile audience members is to eliminate them from contention. It’s probably the biggest no-brainer of them all and at – Read the full article

How to Increase Your Google+ Engagement

On September 29th, 2013, wrote:

Google + may not have the mass appeal of Facebook and Twitter, but it does have another benefit – the backing of the largest search engine in the world and the one most marketers and people rely on daily. Improving your Google+ presence and engaging more people is a definite way to really help your business and is worth the investment in time we can assure you. So, here are five excellent strategies that will help increase Google+ engagement. Website The first big step you should take to get people and customers interested in your Google+ account is to make it findable. This can be easily achieved by simply adding a badge to your site. This means it’s easy for visitors to find, engage and follow you with one simple click. Curation of People and Content Google’s Circles was a revelation when it arrived and it still is. The Circles feature is a great way to manage interest groups that – Read the full article

Use Social Media For Promoting Your Business Online

On August 31st, 2013, wrote:

Millions of people are yet struggling for upbringing their businesses online. One cannot deny the fact that online marketing is getting more and more important these days for the promotion of any business. So, if you are one of those who are struggling to promote their businesses online then using social media can be a good idea. Here are some of the main reasons as to why people are using social media for promoting their businesses. Increasing brand awareness: Brand awareness is the awareness that is spread about a particular brand amongst people. Brand awareness is generally associated with a specific product and its uses. If one really wants to promote the products of a company, then creating brand awareness is something that really works.  Brand awareness creates more visibility of the product so that the seller can generate additional sales. Generating and sharing via social media for building backlinks: Link building is one of the best things that one – Read the full article

Help, Our Image Is In Trouble

On May 29th, 2013, wrote:

Did your company or business hit a rough patch in the form of a legal issue or social media meltdown? Did you file for bankruptcy or have a hate campaign target you online? No matter what the issue, taking care of your business image is your number one priority and you’ll need to get it cleaned up and put back out there. But how? These tips and tricks can help you clean up your image. Bury It On Google This one isn’t quick, but it’s effective. If you can get alternate domains for your business (such as .net and .org), have these redirect to your company page. You won’t have to build up multiple versions of your webpage or have to keep up with more, just have one main site and the rest of them to “mirror” the content. This will help keep you high in the search engines with content you want people to see. This way you won’t – Read the full article

5 Lessons From Your MBA That Should Help Improve Your Business

On May 22nd, 2013, wrote:

There is a reason MBAs are so valuable in a business setting. No matter how well a company can train their team members internally, employees who are MBAs will always have a leg up. MBA programs traditionally cover classes in management, communication, business writing, finance and accounting and marketing. This degree path combines the most valuable career skills into a versatile and esteemed professional. Companies would be well-served to take cues from MBAs in order to improve a business model. Measure Performance No matter how successful a business feels, performance is hard to gauge without a specific benchmark. While factors like customer satisfaction and retention are important, they are not necessarily indicators of strong performance. By using numerical values, like a return on investment or profit margin, executives can get a better idea of whether a business is performing up to par or could use a little extra support. Constantly use the analytical skills you learned from your MBA coupled – Read the full article

Promote Your Brand Without Going Broke

On May 22nd, 2013, wrote:

Let’s face it – marketing your brand can get really expensive, really fast. For small businesses, though, the only way to stay in the game is to grow your company and continue bringing in a profit. With so many small businesses failing, you can’t help but wonder if it’s due to the fact that they didn’t market properly or didn’t have the financial means of promoting themselves. Let’s take a look at some great, inexpensive ways to promote your brand without spending a fortune. Tips on Marketing Inexpensively Though there’s no set number or percentage that a company should spend on advertising, most don’t spend more than 7% of their budget on it. Larger firms typically spend more and small businesses spend less, but 7% is the average. Luckily, with the use of technology today, advertising doesn’t have to cost an arm and a leg. Tips for saving money on marketing include: Start a blog –  Every business should have – Read the full article

Four Ways To Get Your Small Business Noticed

On May 15th, 2013, wrote:

Some small businesses seem to be able to move ahead in any economic environment. During a recession, they are opening new locations when competitors are closing doors. During a boom, their profits increase at double or triple the average rate, and soon, those small businesses are huge companies. Successful small businesses all have the same secret: People notice them. When people notice a business, it means more customers and faster growth. Of course, this is common knowledge. Businesses are constantly trying to attract customers. Their marketing efforts compete with the marketing efforts of every other business, and the result is a mess so confusing that potential customers do not notice any business. Making your business stand out in such an environment is tricky. It requires wit and the right strategies. Read on for four ways to get your small business noticed. Social Media Marketing Creating profiles on websites such as LinkedIn, Facebook and Twitter is the first step to social – Read the full article

Five Business Tips For The Self Employed

On May 6th, 2013, wrote:

If you are self-employed, chances are good that you are working your dream job, but as any self-employed person can tell you, dream jobs still take a ton of work! While working for yourself allows you a great deal of freedom, it also introduces some extra pitfalls. Consider these five tips for running your business even when you are just getting started. Have a Backup Plan As with any business, the possibility of making it big is almost the same with the probability of not making it at all. Businesses who have made it through thick and thin have one thing in common… a backup plan for those times when the unexpected occurs. Let’s face it, going into business for yourself is a risky venture. There is no assurance that you are going to succeed, though it is always important to act as if you are going to. Make sure that you have some money to carry you, or a – Read the full article