Use Social Media For Promoting Your Business Online

On August 31st, 2013, wrote:

Millions of people are yet struggling for upbringing their businesses online. One cannot deny the fact that online marketing is getting more and more important these days for the promotion of any business. So, if you are one of those who are struggling to promote their businesses online then using social media can be a good idea. Here are some of the main reasons as to why people are using social media for promoting their businesses. Increasing brand awareness: Brand awareness is the awareness that is spread about a particular brand amongst people. Brand awareness is generally associated with a specific product and its uses. If one really wants to promote the products of a company, then creating brand awareness is something that really works.  Brand awareness creates more visibility of the product so that the seller can generate additional sales. Generating and sharing via social media for building backlinks: Link building is one of the best things that one – Read the full article

How Social Media Marketing Has Changed The Way Companies Do Business

On April 25th, 2013, wrote:

Online social media is proving to be the central focus of how we communicate with each other. Many businesses realize they can develop successful online marketing strategies using social media and blogging sites including YouTube, LinkedIn, Twitter, Facebook, WordPress and others. Now with the significant advancements in mobile technology, access to social media sites has expanded greatly. The younger generation has quickly adopted social media connections as a way to contact their family and friends throughout the day. Many of them remain connected to retail social sites to follow, and interact with, the companies when deciding on making purchases or gathering information on products and services they wish to buy. Many businesses have taken a proactive stance to use social media platforms and blogging sites as a way to promote their businesses and interact with their customer base. When the latest version of Google hit the market, many businesses recognized that setting up, maintaining and pushing fresh content to their – Read the full article

Small Business Marketing Tips With ‘Yelp’

On January 18th, 2013, wrote:

As a small business owner you will want to use all possible tools to promote your business. If you have registered with Yelp, you can be sure that you’ve made the right decision. There are many services like Yelp, which claim to help you promote your business, but not all of them are generally used by the public. Yelp is a well known platform which is used by millions of users to find local businesses. Therefore, if you haven’t registered with Yelp yet, claim your business now and make the best use of the platform. There are certain things you need to do in order to market your business easily using Yelp. Measure Yelp Metrics Yelp Metrics is a very helpful tool to help you measure your metrics. It gives you a very clear picture of how your business page is doing on Yelp. You can get the number of mobile check-ins, clicks to your website, deals sold through Yelp, – Read the full article

Damage Limitation: Turn Criticism In Your Favor!

On November 16th, 2012, wrote:

Recent research and most studies have shown that social media tops the lists of some of the most powerful tools for businesses. Online presence determines and generates a huge amount of sales for any company, provided you use it in the right manner. Social media handling requires a huge amount of public relations skills embedded deep inside you, to overcome damage and make things work in your favor. Are you a victim of social media lashing, which has given you sleepless nights and a wounded pride too? If yes, read along to know how to execute damage limitation, and turn criticism in your favor. Understanding the ‘Social Media’ Everything on social media is all in the public eye. Like the real world, social media’s virtual world is an extension of its real world. Exchanges, interactions and expressions on social media are quite intense, as people are less likely to refrain from being overtly direct. In comparison with direct associations and – Read the full article