Are You Effectively Communicating Value To Your Customers?

On November 22nd, 2012, wrote:

Value comes in many forms; it can mean competitive prices, quality guarantees or even something as simple as good ratings from third parties such as ‘Trust Pilot’. A good value proposition effectively communicates to customers why they should choose to use you instead of a competitor, and if you aren’t communicating this point quickly and clearly, there’s a very good chance you could be losing a large portion of your potential conversions. To begin to understand exactly what you should be saying to your customers, start by asking yourself that very question. “Why should prospects choose me instead of my competition?” If you already have a good answer to this question, then you’re half way there, but that is unlikely. You must be able to offer something others cannot, whether that is certifications from authorities in your industry, unbeatable low prices or testimonials from “97/100 satisfied customers”. If you excel in one aspect of value, you can make a claim. – Read the full article