Five Easy Ways To Ruin Your Business Cards

On January 17th, 2013, wrote:

Whether it’s product packaging, billboards or a newspaper advertisement, printed materials are often the first means of communicating with customers. When the material is more expensive, such as a billboard, business owners tend to put more thought into the presentation. Though psychologically understandable, this notion of putting less thought and creativity into inexpensive business card makes little sense. This simple, yet effective marketing tool gives you a lot of benefit for its seemingly small size. Having one could mean the difference between making it big or simply not making it at all. So before you dismiss this idea completely, think thoroughly and weigh the possible pros and cons. Business cards are a ticket into the potential customer’s head. Rather than treat this inexpensive marketing tool as an afterthought, go to the lengths necessary to avoid these common mistakes. Information Overload You wouldn’t introduce a friend by telling their life story or listing their skills, and this is also best avoided – Read the full article

UPDATED: Lakeshore Branding’s Happy New Year 2012 Giveaway: Win 250 Business Cards from Uprinting.com

On December 31st, 2011, wrote:

UPDATE: Thanks to everyone who participated in the Lakeshore Branding Happy New Year 2012 Giveaway that we organized with UPrinting.com. You all posted awesome responses! Unfortunately, there can only be one winner. And we’ve chosen Andi Luther-Philippe of WeLoveSoap.com as the recipient of a custom set of 250 business cards from UPrinting. Congratulations, Andi! We certainly hope that the cards help you jumpstart your new handmade artisan soap company. (Hey, we might order ourselves some, too.) Again, thank you so much to everyone who participated. We’re liekly going to run more promos soon, so stay in touch and please do keep visiting our blog regularly for updates. *** We here at Lakeshore Branding would like to thank our clients and readers for a great year. Thank you! The year 2011 was an absolute blast, but 2012 is going to be even more fun. To celebrate the transition, we’re going to do something cool here. We’re going to run a contest – Read the full article

Why Lakeshore Branding Loves Moo.com

On October 9th, 2010, wrote:

It’s been around, but up to this day, when people think of Moo (at Moo.com), there’s a good chance they might associate it with domestic livestock. That’s why we here at Lakeshore Branding thought of outlining the top reasons why we love Moo, a great card creation service that doesn’t at all have anything to do with cows. Founded in 2004, Moo is basically an online print business, specializing in the creation of high-quality business cards and related products. The service is catered to businesses and professionals, but it is equally great for designers, freelancers, bloggers, photographers, and anyone else who has to personally introduce himself or herself in some form and situation to another human being. In short, Moo is for everyone. As a creative online communications agency, Lakeshore Branding is always on the lookout for great ideas and inspiration for the Web. But no matter how much we love the Internet, we still can’t put it in our – Read the full article