Is Your Business Making These Branding Mistakes In Your Signage?

On February 13th, 2013, wrote:

A business sign says a lot about a company. It can convey trust, stability, and security. It can also convey a lack of trust, cheap-quality products, and unreliable service. All this from a simple sign? Yes. That’s why fortune 500 companies spend millions of dollars designing the right logo and then hiring the best companies to create their signs. Here’s how you you can avoid common branding mistakes in your signage. Don’t Use Cheap Materials One of the easiest ways to save money on a sign is to cheap out and use low-cost materials. Cheap plastics fade and discolor. Thin tin-based materials won’t stand up to harsh weather. When you’re deciding on a material, go with he highest quality you can afford. If you’re willing to pay a little more now, you’ll be rewarded in the long run for making a memorable logo that lasts 20 years (or more). Don’t Forget Protection Signs that are not treated are susceptible to – Read the full article

5 Tips For Keeping Your Brand Messaging Consistent

On January 16th, 2013, wrote:

Branding is an extremely important part of business in today’s world. Successful marketing campaigns and strategies create memorable brands that stick in the minds of customers for years. In order to establish your brand, you’ll need to maintain a sense of consistency. It can be tempting to constantly reinvent your brand, but this can also be bad for business. Follow these 5 tips to keep your brand message consistent and guide your business toward success. Keep an Eye on Your Brand It’s all to easy to let your brand slip away from you. Brands tend to grow organically, which can be either good or bad depending on the scenario, but you always want to make sure that your brand’s growth is under your control. Perform evaluations regularly to make sure that your brand is staying true to your original intentions. Brands require focus to grow in healthy directions, so always make sure to keep a close watch on your brand – Read the full article

5 Pinterest Brand Positioning Tips

On January 15th, 2013, wrote:

Marketing is an important concern for any business today, especially in the age of technology. The rise of the internet has brought us many new potential marketing platforms, and businesses must take advantage of them in order to achieve maximum branding potential. Pinterest is one platform that holds great potential as a visual marketing tool in the world of social media. Follow these 5 tips for Pinterest brand positioning to make the most of your social media marketing strategy. Project a Sense of Confidence Any effective brand positioning plan is going to require confidence on your part. Your brand should come across as approachable and helpful–your customers should be able to feel like they can rely on you. This is especially important in internet marketing, a setting in which many consumers feel like they are dealing with faceless entities. Exude confidence as you work on your Pinterest brand positioning, and your audience will come to appreciate you as a reliable – Read the full article

Innovative Strategies For Branding An Interior Design Business

On January 14th, 2013, wrote:

The difficulty in branding a business stems largely from the fact that there is no real way to measure the effect that a campaign will have on the public at large. While modern means of tracking marketing efforts and conducting surveys have certainly shed light on this issue over the last several years and made it far easier for companies to strategize and tweak their branding efforts, still there are so many factors that can play into the formation of an individual consumer opinion that it is practically impossible to ensure that the intended effect is accomplished. And yet, there is much that you can do to push public opinion in your favor when it comes to branding. Here are just a few suggestions for the interior design business looking to create a positive brand image. Consider perceived benefits. Why do people choose one brand over another, all things being equal? In some cases it has to do with a – Read the full article

5 Ways To Start Branding Your Ecommerce Business

On January 10th, 2013, wrote:

Branding is an extremely important part of business in any market today. This importance is often underestimated by eCommerce businesses, and this neglect is more detrimental than you may think. Without a success-oriented branding strategy, your business can never hope to grow into a significant player in the industry. Consider these 5 ways to start branding your eCommerce business and get started today if you want to be remembered. Design a Good Logo Any good eCommerce business needs to be recognizable, and the best way to build and maintain recognition is to create a memorable logo. Creating a logo is not easy, of course, and you may need to enlist the help of a professional designer. This is an investment that will pay off down the road. An image that is synonymous with your company’s niche and services is one of your most important assets in the branding process. Build a Mailing List Maintaining communication with your customer base is – Read the full article

Top 5 Ways to Give Your Brand Some Personality

On December 3rd, 2012, wrote:

If you’ve ever taken a marketing class in college or you’ve thumbed through a business magazine, then you’ve probably heard that when it comes to running a successful company, it is vital that you make a concerted effort to brand it properly. That’s because branding is one of the best ways to show potential customers and clients what your business is about, what services you have to offer, and why it would be a good idea to give you more than just a first or second glance. Therefore, when it comes to doing the kind of branding that will not just be professional, but will also provide a bit of insight into the personality of you, your team and the company as a whole, it’s a good idea to consider incorporating these five tips: Remember that your brand is a personality. As you’re working on developing your brand, it’s a good idea to remember that one’s personality, by very definition, – Read the full article

Top Tips To Designing The Right Logo For Your Business

On November 4th, 2012, wrote:

Designing the right logo is vital for your brand image. A logo can become an important factor in brand recognition, probably more so than your company name and so it is important that you spend time researching exactly what type of colors, fonts and design work would best represent your brand message. Here we outline top tips to consider when first deciding upon what kind of logo to use: Research, Research, Research – Depending on whether this is a new brand design or a redesign will decide your research approach. The first thing you are going to want to do is perform a SWOT analysis and also think about the profile of the customer you want to attract. How old are they?, What do they like to do?  This kind of profiling will allow you to identify not only your brand values that should be represented in the logo but also the customer who may be turned off by too – Read the full article

Five Top Tips To Improving Your Brand

On August 4th, 2012, wrote:

Ask 20 people what branding is and you will more than likely get 20 different answers. A brand can mean your logo, your company’s values, or the way it interacts with its customers and suppliers at every level of your business. Your brand can actually reflect your customer’s experience of your company and therefore can help maintain the way your business is perceived and its reputation. 5 Top Tips To Improve Your Brand Image Name Of Your Business: Choosing your business name is of vital importance to your brand. It should reflect your businesses vision, value, and expertise. Don’t rush this important decision. Consult with family, friends and maybe a focus group. If you have the budget, consulting an expert in the field might give you the edge to come up with a winning business name. The Products or Services Your Provide: The products or services you provide should reflect you brand image. In a recent poll by AcuPoll, up – Read the full article