5 Things To Consider Before Rebranding Your Business

On April 4th, 2013, wrote:

Rebranding a business is a big leap that takes careful consideration. It could make your company immensely successful, or leave you behind your competitors in the years to come. If you’re considering overhauling your brand, don’t rush into the fray. Be sure to consider these important questions before committing to any new branding strategy, and maximize your potential for success. Has Your Brand Become Outdated? The number one reason to give any brand a face lift is a loss of relevance. As markets evolve and grow, businesses and brands need to evolve along with them. Nothing is more detrimental to success than a brand that has become outdated and irrelevant. Ask yourself if your brand has lost touch with the modern age. If you’re working with an outdated brand, then you definitely need to make a change. However, you also need to make sure that you don’t make the same mistakes all over again. Who Is Your Primary Audience? In – Read the full article

Does My Team Understand The Importance Of Branding?

On April 3rd, 2013, wrote:

Branding is a crucial part of any company’s marketing. It helps you create a cohesive image for your company, and promises your customers a uniform quality and experience anytime they shop with you. In order to properly promote your brand, you’ll need to get your whole team on board — and that means laying out the groundwork for how you’ll define and share your message. Here are a few things to keep in mind while developing a branding strategy for your small business: Define Your Brand This may sound like a no-brainer, but many companies don’t present a strong enough image to stick in the minds of their customers. Before you begin promoting your business brand, meet with your team and clearly define your company’s vision and the value you bring to customers. This definition will help you create a strong company logo, and will help chart the course of your other marketing efforts. It also makes it easier to define your – Read the full article

5 Ways To Brand Your Business Meetings And Events

On March 17th, 2013, wrote:

Companies put a lot of time, effort, and money into hosting business meetings and events for partners, clients, employees, the press, and even the public. For this reason it is important to consider ways in which your investment might pay off down the road. And the best way to ensure that people remember your name in connection to a truly informative and innovative meeting or an incredible event is to brand it as your own. Of course, this entails more than just slapping your name on a banner and your logo on some cocktail napkins. You actually have to take the time to think about the image, aesthetic, and mood you want to portray at your event. What do you want attendees to take away from the experience? Do you want to endear them to your brand, impress them with your power and connections, or leave them in awe of your innovation? Your goal is likely more than mere entertainment. – Read the full article

Rome Wasn’t Built In A Day, But Could Your Brand Be?

On March 14th, 2013, wrote:

Internet marketing Sherpa Seth Godin describes a brand as the combination of something that predicts what to expect, multiplied by the emotional power of that expectation. Building a magnetic brand is the holy grail of the business world in 2013. Finding that grail may be a bit of an expedition, but it’s certainly a journey worth taking. To build the ultimate online presence for your brand, a multi-pronged approach is essential. Branding expert David Brier reminds us that branding requires a very broad strategy, and attacking just one point most likely won’t allow your brand to stand out to its full potential. That’s why juggling the major pillars of online brand management is a foundational part of getting recognition, sales and growth. Social Media Building Once you have established your mission statement, “about us,” logos, profiles and site copy, it’s time to create your social media pages. They should be a reflection of your brand, but kept lighter and more – Read the full article

How Do I Beat My Competition?

On March 11th, 2013, wrote:

Staying one step (or several steps) ahead of the competition can be a daunting task, especially if the economy takes a turn for the worse. As any business owner knows, it just takes a slip up here or there to send one’s business spiraling downward, be it not getting your brand’s message out there, not taking advantage of all social media has to offer, making the right hires, and more. Still yet, not keeping pace and for that matter surpassing the competition, well that can really be the start of the downfall. In order to avoid that possible scenario, here are a few ways you can keep your competitors on their toes: Remember: It’s About the Customer, Not You Keep this golden rule in mind: It’s ALL about the customer. Take a good look at your current marketing efforts when it comes to promoting your brand. Do your customer communications (including advertising, your company website, etc.) talk mostly about you, – Read the full article

The Importance Of A Marketing Strategy; ‘Get Some Nuts!’

On March 5th, 2013, wrote:

As tragic as it seems, marketing slogans and taglines have worked their way into our lives, to the point where many of us find ourselves quoting these famous slogans; from Snickers utilizing our obsession with Mr T and telling us in no uncertain terms to (and I quote) ‘Get Some Nuts’ to Tesco telling us that ‘Every Little Helps’ and Coco Cola signifying the start of Christmas with their famous Coco Cola lorry. The connection that we as an audience have with these brands is unprecedented, and while small businesses may believe that this kind of exposure is out of their league – a marketing strategy is still very important, and could prove very fruitful. So why is a marketing strategy important? The answer is simple, it helps you to understand your business and your target audience, working and developing channels to pinpoint the best way to target and appeal directly to them. For many businesses the thought of planning – Read the full article

Why Fit In When You Were Born To Stand Out? Developing Brand Presence

On February 27th, 2013, wrote:

What does the rest of 2013 look like for you and your business? Have you planned your marketing strategy for the year? Some old adages still ring true, and there are some new strategies to help you stand out in the business world. With the help of social media marketing, brand perception and networking, your product or service can soar high above the competition to greater heights. Creating Brand Ambassadors It’s all about perception when it comes to brand alignment. What does your business stand for? What does it mean? Customers expect to understand the purpose of your organization. There should be no question what you do or what you are selling. One step is to be sure your employees understand the company’s strategy; if they don’t get it, how can you expect the public to? By aligning perception with brand image in house, you are fostering a culture of purpose. Once your employees get it, they, their families and – Read the full article

The Essential Guide To Update Your Brand Image

On February 18th, 2013, wrote:

Building a memorable and effective brand image for your business will attract customers and increase chances of loyalty. People are aching to believe in a product or service. Unfortunately, the “us vs. them” attitude is a growing trend. The result? Consumers are wandering around in a figurative no-man’s-land looking for a trustworthy beacon of solutions to their conundrums. Far too many companies inadvertently end up getting lost in the shadows because they have a weak image and low visibility. They wonder why customers aren’t drawn to them. Ultimately, it doesn’t simply matter how wonderful your product or service is, if the image you portray doesn’t evoke the right message, your brand is toast. Set yourself up for success from the beginning of brand formation and be sure you’ve aligned all aspect of marketing. Streamline print collateral, website design, JangoSMTP transactional email campaigns and social media. Even when answering the phone, you should have your brand represented in a positive voice. – Read the full article