How Do You Brand After A Bankruptcy?

On June 19th, 2013, wrote:

Getting your small business up and running again while still climbing out from under the shadow cast by a past business bankruptcy is a challenging – but entirely feasible – task. The key is to map out in advance a strategy that will help you clear the obstacles you’ll undoubtedly face. Turn the financial misadventures of your failed business into tactics that can help you avoid all the pitfalls that tripped you up in the past. Let the Past Be Your Guide Before launching any new business venture, whether it’s a revival of your original business or something altogether new, you need to look closely at your mistakes of the past. Get together with your close business associates and carefully review the factors that caused your first business to fail. You might even enlist the aid of a disinterested third party to ensure the objectivity of your review. Identify all of these factors and list them on a sheet for – Read the full article

Am I Properly Branding My Mobile Payment Method?

On May 10th, 2013, wrote:

Mobile payments are becoming more common. Many small businesses enjoy the lower associated costs and easier use compared to traditional wired payment processing. Using a mobile payment system provides many benefits to your customers, but are you properly communicating those benefits to them? The Benefits Before moving on to the branding discussion, it’s a good idea to review and understand the benefits your customers will receive. This will help you with your advertising efforts. Mobile payment benefits to consumers include: You eliminate the need to carry cash or cards. Depending on the type of payment system you implement, your customers may be able to pay by simply waving their mobile phones near a scanner. You can enable credit card payments. Even if you don’t get a system that lets your customers pay with their phone, you can gain a lot of sales by offering credit card payments. Mobile payment systems make this a far more affordable option for you than – Read the full article

How “Affordable Branding” Could Be Your Most Powerful Tool

On May 7th, 2013, wrote:

Small businesses out there, especially those in the service industry, take note. Many entrepreneurs have the vision and creativity for limitless branding potential for their new company, but all the capital is wrapped up in the startup’s essentials. While this can be seen as a burden to most, it’s actually a blessing in disguise. Branding on a budget creates an honest and up-front perspective of what your business is all about, and your potential customers will see those earnest efforts when shopping around. Build Around Your Vision Too many marketers out there tell themselves “I want to be a social media guru” or “I want to rock SEO” before they even know the vision of their company. Don’t create a mission around your marketing strategy. Create a marketing strategy around your mission. The best example on the top of the corporate ladder is Apple. At any point did you see Apple use a medium to create their vision? Steve Jobs – Read the full article

If You’re Branding Yourself As Customer Friendly, Be Customer Friendly!

On May 7th, 2013, wrote:

Roughly 83 percent of online shoppers expect some level of support during the shopping process, according to a 2013 report by LivePerson. Whether you’re an online retailer or a B2B marketing company, you have people who purchase and use your product or service regularly, and at some point, they’re going to need your help. And they’re going to need it now! How you reach out to these customers in their hour of need, makes all the difference. Your customer service efforts can make or break your brand. It’s all about understanding your customers’ needs and doing everything in your power to meet them. Needless to say, your company needs to have excellent customer service in order to be able to meet the needs of such circumstances. The good news is that technology has changed the customer service landscape, so you can personalize the experience. Here are four tools to help keep customers engaged with your brand. Customer Relationship Management (CRM) – Read the full article

How Brand Awareness Can Mean The Difference To Your Business

On May 6th, 2013, wrote:

A direct correlation can be drawn between the success of a company and the brand awareness that the company commands. Consider for a moment the prevalence of Mars bars over any other chocolate bars. Mars bars in themselves are not superior to other chocolate bars, in fact they are very similar, and the recipe in itself is quite simple. The reason mars is so popular, and you start thinking of having a Mars bar when you want some sugar, is because of the clever branding strategies implemented by the people behind mars. The same can be said of Target shops, of Coca-Cola, and Apple macintosh. Your product is only half of the equation. The other half is making people know it’s there, that it’s available, and that it’s accessible. These days, there are two main ways of doing so, online and offline advertising. Let’s start with the first, because if you’re a local business, it might be the most important. – Read the full article

Do We Go Outside For Branding Help?

On April 27th, 2013, wrote:

As a small business grows, it can be hard to establish your brand. Navigating the waters of advertising and social media can be confusing at best. Growing your brand is hard in a world full of businesses all vying for attention for consumers. Some small business owners seem to have a knack for building a brand while others shake their heads in frustration. If you aren’t sure how to build your brand, it might be time to hire a branding pro. You can add one to your staff or do what the majority of business owners do: outsource. What Does Outsourcing Mean? When someone outsources that means they are going outside of their own company for help. Outsourcing requires less financial investment than devoting an in-house team to brand building. You do not need to add space or bring in more staff. Companies that specialize in social network strategies or branding have dedicated professionals to help you create your brand. You will work closely – Read the full article

5 Essential Music Branding Strategies

On April 19th, 2013, wrote:

Music is an art form that is universally beloved by people all over the world, and it has huge branding potential. Favorite songs and videos stay with us for years and years, lingering in the memory long after the final notes ring out. Marketing pros and musicians alike can use the staying power of music to their advantage by using these essential music branding strategies to build a rock solid brand. Stay Ahead of the Trends Trends come and go with the wind in music, and they are as unpredictable as the weather. One of the most essential music branding strategies to keep in mind is staying ahead of the trends. A keen ear and a thumb on the pulse of pop culture are key in reading trends and predicting what will gain popular appeal in the near future. Music branding efforts favor the trail-blazers. Look for new trends that are about to get hot, and latch onto them before – Read the full article

5 Tips For A Successful Online Brand Launch

On April 6th, 2013, wrote:

Whether you have an established brand in the real world thanks to a brick-and-mortar location or you’ve decided to start your enterprise in the online arena first, you should know that making yourself heard above the clamor of competing noise on the internet is no easy feat. However, there are steps you can take, when launching your brand online, to ensure the best chance of success. And while your first thoughts may be of catch-phrases like keywords and SEO, the truth is that you need to start with a solid foundation before you even think of optimizing. So here are just a few tips that will help you to kick-start your brand online so that you can take it to the next level. Homework. In any type of business undertaking you’re going to want to perform some research, and launching your brand online is no exception. You need to start by seeing what’s already out there; when you know your – Read the full article