How To Determine The Value Of Your Brand

On January 22nd, 2013, wrote:

Determining the value of a brand is not nearly as simple as it sounds, for one surprisingly simple reason–brands are not businesses. A brand may be a certain aspect of a business, but it is largely intangible, and it is very difficult to assign a monetary value to intangible assets. Running a business valuation is a relatively straightforward matter of number crunching. Your sales, assets, debts, and growth all factor together to determine a realistic estimated value of your business. But how can you do the same for your brand? Determining the value of your brand can be done, but it is not as easy. First, you need to come to a workable definition of the word “brand” as it applies to your situation. What does your brand include? A brand is much more than just a name and a logo, of course. A brand is an accumulation of intellectual property and business strategy that evolves over time. You may – Read the full article