Promote Your Brand Without Going Broke

On May 22nd, 2013, wrote:

Let’s face it – marketing your brand can get really expensive, really fast. For small businesses, though, the only way to stay in the game is to grow your company and continue bringing in a profit. With so many small businesses failing, you can’t help but wonder if it’s due to the fact that they didn’t market properly or didn’t have the financial means of promoting themselves. Let’s take a look at some great, inexpensive ways to promote your brand without spending a fortune. Tips on Marketing Inexpensively Though there’s no set number or percentage that a company should spend on advertising, most don’t spend more than 7% of their budget on it. Larger firms typically spend more and small businesses spend less, but 7% is the average. Luckily, with the use of technology today, advertising doesn’t have to cost an arm and a leg. Tips for saving money on marketing include: Start a blog –  Every business should have – Read the full article

6 Promotional Products That Will Get Your Company Noticed

On April 23rd, 2013, wrote:

Storefronts, expos and trades shows are excellent places for businesses to distribute promotional items. When handing out such items, it is important that they be customized with a company’s name, contact info and logo. For promotional items to be effective as possible, make sure to give away unique items that will actually be used by consumers on a frequent basis. Now, before you start printing out your brand and logo on just about every mug and home accessory you can get your hands on, bear in mind you have to go about this in a smart way. You still have to pick out quirky items which will give your business the most publicity. Here are six promotional products that are sure to get your company noticed and drive business your way. 1) Tote Bags Handing out tote bags is especially advantageous to do at trade shows. These bags are reusable, making their brand increasing capability very good. There are many – Read the full article

Are You In Business To Market Title Insurance?

On February 6th, 2013, wrote:

While coverages such as auto, homeowner’s, life, and health insurance typically come to mind with many business owners and consumers, title insurance probably leaves some scratching their heads. In the event you own a title insurance business, how exactly have you gone about marketing it over time? If it has been difficult to promote your brand, will 2013 be any different? First, making sure consumers understand what you do is essential, allowing you to market your services in a more efficient manner. For those who do not know, title insurance in its most basic terms protects a buyer who is purchasing a residence or office space. With title insurance in hand, the buyer can avoid expensive claims to the property from another individual who has some stake in the property and/or local government operations such as a utility or construction company etc. The typical forms of title insurance coverage are: Lender’s Title Insurance – In many portions of the country, a – Read the full article