Internet Marketing: How Emails Help To Generate Traffic For Your Blog

On March 22nd, 2013, wrote:

Emails are one of the best forms of internet marketing which can help you in getting new visitors to your blog. However, this marketing option has always been an ignored idea by many marketers for traffic generation. In fact, emails help you in getting a more precise kind of traffic, which may require loads of efforts with other options. The reason why emails are more effective because the first thing anyone today does is to check their email inbox. People get alerts over their phone devices the moment they get any new email over their inbox. People are still serious in checking their emails  despite having other forms of communication options. Ironically, despite having loads of potential attached to emails, marketers and bloggers still tend to overlook this option. In order to reap the benefits from this internet marketing option, it is important to understand how emails help in generating traffic for your blog. Let’s explore this. The email newsletter – Read the full article

Essential Tips For Newsletter Writers

On November 27th, 2012, wrote:

Ernest Hemingway said this, “There is nothing to writing. All you do is, sit down at a typewriter and bleed.” On the other hand, those of us who write know that ‘bleeding’ isn’t easy. Anyway, newsletters are an integral part of most special interest groups, colleges and even families. Drafting a newsletter can be fun, and here are some tips that I think will be useful. The Zen of writing Unless you are a hipster with a typewriter in the park or an octogenarian with India ink and a quill, there is a good chance that you’d be drafting the newsletter on a computer. Most of us have a cluttered desktop, so cluttered that it can be called a modern art masterpiece. That needs to go! Productivity increases with a cleaner layout and there are studies to support this claim. There are text editors for both Windows and OS X with simple layouts and colors that are easy on the – Read the full article

Prepare To Be Taken Hostage

On August 23rd, 2012, wrote:

Okay, so hostage is a bit of a strong word, but it’s totally applicable. When producing any written content both for online or offline purposes, it’s my job to keep you hooked to the end. I want to take you prisoner for a few moments of your life and ensure you reach the bottom of the page. Why? Well, without keeping your attention, there is very little point for me to even continue what I’m writing. You won’t have gained anything from the few seconds it’s taken to read this, and I would have failed. I know this is probably an open invitation to a few trolls out there who will let me know they stopped reading immediately, but hey trolls will be trolls. They make the Internet an interesting place sometimes and some even have their benefits, so it’s all good. Anyway, I digress; you may be wondering why I want to keep your attention and how I can – Read the full article

How Personal Should I Be On My Blog? And Other Burning Blogger Questions Answered

On July 26th, 2012, wrote:

How personal should I get on my blog? How often should I take breaks from blogging? When should I start a second blog? These are some examples of the burning questions bloggers have and in this article, we’ll answer them all. How personal should I get on my blog? At the risk of sounding repetitive, how personal you get on your blog is your own decision to make. It completely depends on why the blog exists in the first place and who is running it. If it is a personal blog, then you will have more leeway – anyone who drops by a personal blog anticipates writing that is candid and potentially emotional. Business blogs, on the other hand, should have a professional tone, unless it is a blog for a company whose brand aims to be casual at all times. Just because you can get away with divulging all of your inner thoughts through a personal blog does not – Read the full article

SEO 101: Black Hat and White Hat SEO Practices

On May 22nd, 2012, wrote:

The terms “white hat” and “black hat” originate from old serial westerns, in which audiences could instantly tell the good guys from the bad guys by the color of their hats. Today, the terms are most commonly used to describe differences in techniques webmasters, web site owners, SEO professionals and Internet marketers employ to promote their sites — or perhaps more accurately, differences in philosophies regarding what type of techniques to choose to achieve this promotion. One thing remains unchanged from the original definitions, however. Individuals who fall into the black hat camp are often considered more dubious than those who fall into the white hat camp. In general terms, white hat search engine optimization, or SEO, techniques include those that are both legally irreproachable and above board. If you are in doubt on whether a particular SEO strategy would be considered white hat or black hat, examining relevant search engine policy can give you a good idea. Of course, – Read the full article

Digital Marketing 101: Innovative Internet Marketing Trends

On May 7th, 2012, wrote:

Internet marketing is a combination of the technical and the creative side of the Internet. It includes the designing of a marketing strategy for a product, including its development and advertising up to its sales. Internet marketing ties with placement of product in the virtual spheres of customer engagement and streams online. Social Media The growth of social media has given birth to new dynamics of marketing. These websites provide the vital interface between businesses and their target audiences. No longer is representation on all the major outlets a superfluous positive; it has now become essential: a necessity. Garnering a presence in the social media circles – such as Facebook, Twitter, YouTube, LinkedIn, Instagram, and Pinterest – is an effective marketing strategy as millions of users and potential clients log in daily into these channels of virtual interface. All that businesses have to do is maintain a regular, updated presence on such streams and make use of a free, resourceful – Read the full article

Fitness Marketing: How to Establish an Online Presence Quickly and Effectively

On March 22nd, 2012, wrote:

In today’s world, the Internet is being increasingly used for all kinds of business ventures. However, there is one industry – the health and fitness industry (fitness clubs and fitness professionals) – that doesn’t often make use of the Internet due to the mistaken belief that this kind of business can only be conducted face to face. As a result, they end up missing out on the enormous benefits that online marketing offers. Quite a number of fitness clubs, fitness specialists, and personal trainers promote their businesses mainly through word-of-mouth advertising. Some of them shy away from the Internet because they imagine it will be very costly to venture into online marketing, SEO, or social media marketing. This is the wrong mindset. Here to convince you (hopefully) is a list of ways you can immediately enhance your online presence.   Blogging There are many free and easy-to-use tools available which can be used to create a business blog. For instance, – Read the full article

The 5 Musts When Perfecting Copy for the Web

On March 13th, 2012, wrote:

Spelling/Grammar It sounds obvious but millions of pieces of content are published each and every day on the Web with spelling mistakes, typos and grammatical/punctuation-related errors. It’s not so much a problem if you’re not great at spelling, but if this is the case, ensure that a spell checker is used, ensure that any copy is processed using various proofreading tools before making it to publication. There is nothing worse than trying to read content on the Web that is riddled with mistakes; it’s also a conversion killer if you work in a professional service / industry. It only takes a second; always ensure you perform a spell check if you need to. Be Different Don’t regurgitate topics that have been written to death already. No one wants to read anything that is the same as hundreds of other articles they’ve read. Offer your insights, opinions and own take on the subject at hand to make it more engaging for – Read the full article