Backlinks and SEO (search engine optimization) success are always linked together. It is understood that a website with plenty of quality backlinks usually ranks high in Google’s search engine results pages (SERPs). That’s why many SEO firms, website owners, and Internet marketing professionals incorporate link building strategies into their SEO plan – in hopes of enhancing their search performance on the Web. What is a backlink? A backlink – sometimes called incoming link, inbound link, or inward link – is a link that points to a website or web page, coming from another site or page. A quality backlink is often considered a vote of confidence, as it signifies that the backlink source trusts a website or page well enough to lead or direct the source’s visitors to the backlinked site. SEO experts, website owners, and online marketers know that it’s not enough to get as many backlinks as possible. Quality matters, too, and perhaps – in these days of – Read the full article
Have conversions on your site dwindled off lately? Or is it that you don’t see any remarkable growth in conversions since the past few weeks? You need quick results to recover your ROI. Here are some quick changes you can make on your website to make life easy for you! 1. Powerful Landing Page Improving the content on your landing page is bound to make a difference because this is one section which can ‘make or break’ a conversion. If you feel you already have a great landing page, then try adding some more relevant information on it. What are the ‘top of the mind’ questions that the consumer might have about your product or service? Try answering this question and provide this information on your landing page. There are greater chances of winning your buyer over with something like this. 2. Make Special Offers If the conversions aren’t coming through anyway, try to see what you can afford to – Read the full article
Like it or not, Instagram is pretty big right now. It’s cool. It’s cross-platform (available for Apple and Android devices). It has a lot of users (about 30 million – and growing). It takes beautiful pictures no matter what your level or experience in photography is. Let’s not forget, too, the fact that the photo sharing app was acquired recently by social networking giant Facebook for approximately $1 billion in cash. If you’re managing or marketing a business, it makes perfect sense to use Instagram as a marketing channel of sorts. The only question is: how? To answer that, Lakeshore Branding came up with this quick guide on how to use Instagram for your business – and enhance your visibility on the Web. If you’ve only gotten started with the app, we hope you find these tips useful; if you’ve been at it for awhile now, let us know in the comment section below how you think Instagram supports your – Read the full article
SEO (search engine optimization) is growing ever more complex, with many businesses already having figured out their bottleneck problems in terms of fixing their website so it’s “SEO-friendly.” Link-building, however, is a trickier area, with agencies far and wide approaching this practice from all angles. Here are some top tips to make sure you are maximizing the most from your link building campaign and helping yourself create a powerful backlink profile! 1. Link Replication Look into the backlink profile of your competitors and see what sites link to them. Most of the time, you will find that you will be able to replicate the link to your own site. 2. Be Honest About The Links When asking for a link from a site, just be honest about what you need. Most of the time, you’ll find the relationship will work a lot better, not just for you, but also for other parties. 3. Bad link networks Be wary of – Read the full article
A lot of entrepreneurs depend on available Internet-based innovations to promote their business, attract clients, and, of course, earn more profit. Previously there were only TV, radio, newspapers, and magazines: traditional media which had limited coverage. Now, thanks to the Web, advertising and marketing now have the potential to reach people in other countries around the world. Social media in particular has made a mark, not only changing people’s method of communication, but also revolutionizing the ways people advertise (and socialize). Facebook, for example, has supported the marketing goals of many businesses and individuals, even going so far as to allow users to buy targeted Facebook fans. After all, almost everyone in the world has a Facebook account – and it is for this reason entrepreneurs are banking on the site as a social media marketing platform. The big idea here is not only the fact that it is free but also that your target audience can be easily reached. Every company has – Read the full article
When I first heard about the upcoming Over Optimization Penalty, I sighed heavily and longed for the days when my knowledge of such things did not extend much beyond the pros and cons of PPC vs SEO. Sometimes, ignorance truly is bliss. After spending the past couple of years working for one of the best SEO firms in the country, I know all too well the panic an algorithm change of this kind can incite across the blogosphere. But as long as the Internet exists, SEO will serve a purpose and reports of its death are not just premature but completely ludicrous. Of course, if you are dependent on black hat techniques and invest in quick fixes instead of quality content, you should be afraid and that does not sadden me in the least bit. On the other hand, a change of this kind still has the potential to harm reputable sites that engage in ethical SEO practices and, as – Read the full article
Back in the era of small-townAmerica, most businesses were on or near the town square and in the course of their everyday life, customers would be in the area. If they had to deal with issues, they could easily connect with the shops and stores where they did business. Today, social media could be considered our virtual “town square”. Almost everyone passes by once or twice each day. Savvy businesses, both large and small, are staking out locations in the social media town square to provide their clients with more convenient customer service. Here are six companies that are getting the job done. Small Businesses Using Social Media LP Products is in the highly competitive business of selling printer ink and toner. They’ve worked hard to develop relationships with their customers through Facebook and they don’t just see it as a pipeline to pump their coupons out to consumers. I know a customer who wanted to get off their mailing list and found – Read the full article
With the news that Facebook has bought Instagram for a whopping $1 billion, everyone is talking about Instagram…even more than they were previously. The photo app allows users to take photos with selected digital filters, which each give photos an instant makeover. Vintage vibes can be seen on the images, with brightening, shadowing, and re-coloring capabilities. In April 2012, the use of Instagram was extended onto Android devices (where previously it was only supported by iPhone, iPad and iPod Touch). There are 30 million users worldwide, and the company grew users quickly from its launch in 2010. In January 2012, it was reported that 400 million photos had been uploaded via Instagram, and business just kept getting better. So far, Facebook hasn’t offered a mobile application through their service. Indeed, the acquisition of Instagram shows a readiness to enter the new mobile era and offer customers exactly what they’re looking for on one platform. Facebook has also announced that it will – Read the full article
