While the traditional breadcrumbs are nothing but annoying, the term “breadcrumbs” in technology has a different reputation. For those who are unfamiliar, breadcrumbs are little words and phrases that some websites place at the top of a webpage to help the user follow where they are in the website. They work as little navigation tools to help someone stay organized when working through a website with many different webpages. Consider the example below: In general, only major companies use breadcrumbs because they seem so sophisticated. After all, a small business website can’t be that hard to navigate, right? Wrong. If you have more than one webpage, utilizing breadcrumbs has many benefits. Top 5 Reasons Your Webpage Should Be Using Breadcrumbs 1. Easier Usage – Visitors will likely have a much better experience on your website if they can get around easily. Sometimes users can get frustrated jumping from page to page because they get lost, but breadcrumbs help solve this – Read the full article
The World Wide Web has billion of websites. Some of them are small (for example, most of the personal blogs), some of them are big (for example, eBay), and some of them are too big (for example, Facebook). But some of them are just very important, because they really changed the world over the last years and gave way to a number of Internet-enabled revolutions. What are these websites and how did they influence the world? 1. info.cern.ch: This is where it all began. In 1990, not many years ago if you think about it, a revolution took place in CERN and the first website on the World Wide Web was made by Sir Tim Burns Lee and browsed by Robert Cailliau. 2. Google: Some people confuse it with the Internet itself. Some people even type Google inside Google’s search box! It is considered to be the main entrance of the Internet and changed the way we search for information. It started – Read the full article
In the last fifteen years the Internet has gone from a platform for businesses and students to use in the workplace, to a tool found in every household and referred to daily for leisure, information and shopping. Because of the astronomical rise in the popularity of the net brands, large companies have had to adapt their products and services accordingly. Some, such as supermarket chain Tesco have been very successful and secured their rightful place in the World Wide Web. Some however have not and here we look at the companies which have failed miserably in their Internet rebranding. The Times The Times newspaper was and still is one of the most popular broadsheet newspapers around. It has been established for over two hundred years when it was first known as The Daily Universal Register. Since then it has been at the forefront of newsprint and considered a source of authority in the UK. However, in the last few – Read the full article
For those of you who are Google addicts like myself, you should find this piece choc-a-bloc full of Chrome apps for you to gorge yourself on. Whether it’s gaming you are looking for or an app to help your business run more smoothly, you should find something here to satisfy your taste buds. The Google Chrome Store makes me feel like a kid in a sweet shop at the best of times, and if you haven’t checked it out already you will find it hard not to after reading below. Bear in mind that you need to be using the Google Chrome browser (to enjoy these apps), so download it now and start browsing in the shop and on the Internet. Google Chrome apps for small business One of the best apps I have found on the Google Chrome Web store is the ZOHO Invoice app, which I now use religiously to process all my invoices and keep track of – Read the full article
This is important — Congress is considering two bills (“Protect IP” and “SOPA”) that would let the government or any corporation censor the internet, using the same DNS-blocking techniques as Iran or China. PROTECT IP Act Breaks The Internet from Fight for the Future on Vimeo. The bills are ostensibly to stop copyright and trademark infringement, but they won’t. Instead– they’ll let the government shut down almost any social media website, since any site can be shut down just for audio, video, text, or even *links* posted by its users. Any corporations will have the power to bankrupt any website or organization by cutting it off from payments, advertising and donations– without so much as a court order. The law is being pushed by some of the strongest lobbies in Washington, it has broad bipartisan support, and it’s likely to pass in some form. As a company we have been active against it: this week we will be participating in – Read the full article
If you are hoping to increase the traffic directed to your website as well as your positioning in Google’s rankings, putting an effective and well-structured link building campaign together could work wonders for you. Increased traffic to your website can come from a number of benefits that link building can give you. If your ranking increase in the eyes of search engines such as Google, Yahoo! and Bing, your website will undoubtedly receive more traffic from organic searches (simply clicking through to your page via the hyperlink displayed on a search engine results page or SERPS), alternatively you can hope to see extra visitors landing on your website from the links you have established on other sites. Search engines are now users’ main tool for internet navigation and ranking high for some well-targeted search terms should be your ultimate goal when assembling a link building strategy. After being presented with a list of search engine results, a user is far – Read the full article
Quirky, peculiar and sometimes downright outrageous, soft drink advertisements have often courted controversy due to a trend towards off-the- wall campaigns. Shock tactics and unconventional subject matter are all part and parcel of reeling in the much-sought-after youth market. We take a closer look at some of the weird and wonderful soft drink TV ads that have brightened up our screens over the years, including the good, the bad, and the out-and-out freakish. Tango Tomfoolery Tango Advert – Scotsman (1994)Video Credit Ever since the Nineties, Tango ads have been characterised by their deliberate wackiness. The whimsy originated from the first ‘You Know When You’ve Been Tango’d’ ad, which showed a Tango-drinker being slapped around the face by a little round orange man, accompanied by a mock-commentary from pseudo sports-pundits. The ad came up against complaints due to an unfortunate playground copycat craze, so the ad was altered to replace the contentious slap with an extravagant kiss. Over time, the ads – Read the full article
As writers, we love what we do. (Right?) We are able to put information, ideas, and opinions in print to help our readers. As a bonus, we get paid for it. It doesn’t matter what our style is; formal, editorial, or whimsical, our words can send a powerful message to readers. And if we want to capture and hold our audience’s attention, we know that a compelling message with strong headlines and a decent flow of ideas are a must. For the longest time I was convinced that my words alone could paint the perfect portrait. Then I realized that perhaps my words alone were not enough. Simply constructing the proper syllables didn’t always capture the targeted audience. However, the right photo will typically catch the eye of most people. Even the best writers have benefited from using photos in magazines. Why not blogs? How to Find the Right Photo There are two options when you are considering the addition – Read the full article
