The search wars have just been taken to a whole new level. The catalyst? Social media. With the phenomenal popularity of social networking sites like Twitter and Facebook, both Google and Microsoft will now be integrating real-time updates into their respective search engines. In separate announcements made yesterday, October 21, Google said it has reached an agreement with Twitter to include real-time updates – “Tweets” – in a new Google feature called Social Search; meanwhile, Microsoft has signed deals to get full feeds from both Twitter and Facebook. Google cited the fact that “an entirely new type of data has emerged… not only as a way for people to communicate their thoughts and feelings, but also as an interesting source of data about what is happening right now in regard to a particular topic.” The agreement with Twitter means search results will now include up-to-the-minute data and real-time observation from a stream of Tweets, so that users “will find tweets from – Read the full article
When it comes to Search Engine Optimization (SEO), everybody wants to be on the same page: Page One. And why not? The benefits of consistently showing up first on Google, Bing, Yahoo!, Ask, and other search engines are obvious. Businesses of all sizes and across all industries recognize the value and benefits of an optimized site, such as: increased number of visitors. Better brand recognition. Potentially higher transactions and sales, and potentially increased market share. Nowadays, you can’t afford not to optimize. One of Lakeshore Branding’s core strengths is Search Engine Optimization. We work step-by-step in a process that’s proven its success with our previous clients. We look at your on-page optimization and link development strategies. We study your competition. We customize our SEO packages to cater to your specific needs, goals, and budget. And we make sure that we deliver organic results consistently, so that at the end of the day you enjoy the edge that you need to – Read the full article
Before the Internet, businesses used to include their listings in local business directories. Remember the Yellow Pages or the Blue Book? You might think they’re old-fashioned now, but actually this process of finding local businesses simply evolved into online local business listings. Search engines are showing local business results that specify industry specialties with a geographic focus, which are getting more and more precise every single day. And you know what? Local search is poised to become even bigger, thanks to the continued growth of online maps, mobile browsing, local search engines, city guides, online review sites, and geo-location services (like Facebook Check-Ins, Foursquare, Google Places, etc.). Local Search and Local SEO All these make local search or local business SEO a must for your business. Whether you like it or not, you have to get listed. Lakeshore Branding is ready to help. Our team optimizes your local search information and listings, so that when customers conduct a local search, – Read the full article
