Luckily, we here at Lakeshore Branding are no strangers to using twitter, both personally and for business. And even though we advise clients on using Twitter everyday, it’s still good to be reminded of the basics and best-practices of the popular micro-blogging service regarding business use. That said, we’re glad to see Twitter has released Twitter 101 for Business, an online guide to Twitter. Twitter 101 includes getting started to understanding twitter lingo, complete with best practices and case studies. The guide can also serve as a resource to keep on hand for getting current and new employees up to speed. Twitter 101 won’t be a replacement for social media consulting services, but it will be a good platform for getting a solid grasp on twitter, and being able to spread some knowledge company-wide.
“Chris is a brilliant and innovative marketer. He understands the industry on a strategic level and yet has the acumen to grasp technical tactics. Chris has developed key relationships in the industry and has an impressive network. He has the business savvy to identify new market opportunities and the discipline to deliver results. I highly recommend Chris without reservation.” – Ryan Evans, President, Rand Media Group “Chris Campbell has generously volunteered his marketing expertise for our not-for-profit organization for the last four years. He has been willing to share his skill in online marketing with both our organization and with the high school students we serve as a workshop presenter and as a consultant to new businesses. I am always impressed with his willingness to share his knowledge with our state wide organization and with other businesses. He is energetic, creative, fast on his feet, thoughtful, a great net worker and he follows through on his commitments. We love having – Read the full article
Lakeshore Branding, Inc (“Lakeshore Branding”) wants to make your experience as enjoyable and rewarding as possible by making sure you can use our vast array of information, tools, and opportunities with complete confidence. Please read the following to learn more about our privacy policy. What This Privacy Policy Covers This policy covers how Lakeshore Branding treats personal information that the company collects and receives on-line, including information related to your past use of Lakeshore Branding products and services. Personal information is information about you that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available. This Privacy Policy covers all end users of Lakeshore Branding services including those who access some of our services but do not have accounts (“Visitors”) as well as those who pay a monthly service fee to subscribe to the Lakeshore Branding products or services (“Members”). This policy does not apply to the practices of companies that – Read the full article
Lakeshore Branding is committed to serving the needs of all of our customers. To do this we make a concerted effort to make our services available to all people regardless of ability. Lakeshore Branding’s overall accessibility goal is to make it possible to adjust our web site and services so that they meet the visual, auditory and cognitive needs of all our customers. Standards Compliance and Accessibility Our accessibility and standards practices include: Adherence to accessibility standards set forth by the W3C (WCAG 1.0), Section 508 of the Americans with Disabilities Act of 1998 and Texas House Bill 2819. Use of XHTML 1.0 Transitional. Use of CSS 3.0 (cascading style sheets) for separation of visual layout and content. If your browser doesn’t support CSS or CSS is disabled the web site will still be readable. Use of semantic mark-up on all pages on the web site. Pages on this site are mostly WCAG A approved, complying with most priority 1 – Read the full article
Web design is more than just creativity, it usability. At Lakeshore Branding, we believe understanding your visitors and how they use your website will lead to increased conversions. For each new website or website redesign, our team of graphic designers, SEO consultants and marketing specialists work together on strategy, design, usability, and goals. Custom SEO Packages Let Lakeshore Branding introduce you to our talented web designers who can help you build a website that not only conveys your message, but has a strong emphasis on usability and conversions of your traffic. E-Commerce SEO Solutions For clients that require an out of the box custom solution, we specialize in building e-commerce websites on the Magento framework. Magento is an open source program that has been regarded as the future of e-commerce with a list of features that few can match. This shopping cart is fully customizable with full SEO integration. Chicago Central Dearborn Park/ Printer’s Row: 60605 Gold Coast/ Streeterville: 60610, – Read the full article
Whether you need help training yourself, your team, or an entire company, Lakeshore Branding can develop custom training packages on the latest social media, link building, online advertising, SEO, and other basic and advanced online marketing concepts and more. We can also do on-site visits for more personal and effective training. Executive Presentations We can develop a presentation for your executive team on the benefits of Internet marketing, how to get involved, creating budget estimates, setting realistic expectations, making brand considerations, and more. This presentation can be as focused, or as general, as needed based on the skill level of your audience. In-House Team Training Conferences, classes, and certification programs are a great way to supplement your team’s understanding of the industry. Unfortunately, none of those options are as effective as having an expert answer your specific problems and cater to your areas of weakness. Let us work with your team to focus them on the needs of a specific project – Read the full article
Traditional radio, TV, and print advertising simply no longer deliver the bang they once did. Why? Because we’re meeting our news, entertainment, and business needs from the Internet – now more than ever. And because online media has laid out new ways of reaching out to other people. Don’t limit yourself to 30-seconders on the local radio station or to barely readable print ads. Get the most out of your advertising or marketing budget by maximizing the Web. Online is where you find the people who need and want your products and services. Note the emphasis on people: not just “click-throughs”, “conversions”, “likes”, “retweets” and other faceless variables that you would typically find in an Internet marketing report, but people. This understanding is what separates Lakeshore Branding from the rest. Sure, our ultimate goal is to drive sales to you and grow your business – but we do so with the people who visit your site in mind. Social Media – Read the full article
Web stuffMatt Cutts is a head of spam prevention at Google. He has a blog that keeps me up to date with tools for search optimization (SEO and SEM) and whats up at Google. He also has some videos on you tube, that are great for understanding certain elements on search.Google webmaster and official Google blog are great additions to the list.Searchengineland is all about the internet business to hear what is going on around town as well as best accepted practices and constant updates to current search engine strategies for SEO and SEM.Google has the official blog and the webmasters blog. EnvironmentA fresh squeeze is a great blog about being Green in chicago. Only a few posts a month. Green Bean is about green buildings in Chicago.Tree Hugger is a great blog about the environment. They usually have 20 posts a day.
