Search engine optimization is considered both an art and a science. You can learn it and fine-tune your processes to allow for your own set of SEO best practices. But as a beginner in SEO, you should expect to make a lot of mistakes. But that’s okay: it’s a good way for you to learn. However, you could also learn from the mistakes of others. Here are the top five mistakes that most SEO beginners commit: 1. Not focusing on content. Most site owners and webmasters tend to rely on tricks and so-called SEO techniques to get a better ranking on search engines. Because of that, they neglect the content of the site. This is probably the biggest mistake that anybody doing SEO could commit. Over the years, webmasters have gained artificially high ranking from getting links from link farms, or getting reciprocal links, or spamming DMOZ. There were other black hat and grey hat techniques. But over time, these tactics were found out – Read the full article
Increasingly, people are accessing the Web from smartphones, tablets, and other mobile devices. It’s not just the desktop and laptop anymore. This means that, as a business owner, Internet marketer, or SEO professional, you have to come up with a search engine optimization strategy that’s specific to mobile – a strategy that will help you get found online more easily and quickly. Let smartphone users and mobile consumers find you whenever they search. Here’s a mobile SEO checklist to get you started: Plan for it. Set a strategy, identify your targets, and plan accordingly. Like any other SEO campaign, successful mobile marketing takes plenty of research and preparation. Know the various mobile search engines. There’s Google XHTML, Google Mobile, Bing Mobile, Yahoo! Mobile, AOL Mobile, and abphone – among many others. Familiarize yourself with these by using your own mobile phone or tablet device. “Mobilize” your website. There are plenty of plug-ins and tools for building a mobile version of – Read the full article
It’s great to drive traffic – online and offline – from all corners of the world. But if you’re a smart marketer, you’ll realize you don’t have to be so international – at least not when it comes to search engine optimization (SEO). Thanks to local search, businesses don’t have to squander resources on attracting customers and visitors that are beyond their geographic reach anyway. One can instead focus on catering to the heart of the locals. Want to find out how? Here’s a list of 17 great local SEO and local search tips, tricks, and tools to help you get started. Claim. Claim your local listing on Google Places. While you’re at it, go to Bing Local and Yahoo Local and claim your listings there, too. Apply best practices. Read our guide on Google Places to put yourself closer to the center of the map. Submit your info to the online yellow pages. Sign up in online directories and – Read the full article
So, you’ve finally decided to join the social media stream and now you’re looking for more creative ways to market your business. So far, you’ve built your Facebook page, a LinkedIn group, and your newly launched corporate blog is receiving a lot of positive feedback from readers. There is one more thing that can boost productivity: social media applications. These apps can boost your marketing efforts and make the process even more efficient. Here is a breakdown of the five most popular social media apps that you can use to accelerate your marketing success: Networked Blogs Join an online family of over 500,000 blogs and build an active community around your own blog. With the Networked Blogs Facebook app, you can: Import the blog feed to your Facebook profile Share your posts with a huge community of bloggers Gain massive visibility Promote your blog on Facebook The first step is to add your blog to the Networked Blogs via Facebook. Once you – Read the full article
Have you ever thought about how to get your website or blog included in Google News? Well, you wouldn’t be the first. Business owners, Internet marketers, online reputation management and public relations (PR) professionals, and SEO specialists all recognize the value of having their content show up in one of today’s biggest online news aggregators (and search engines). Why get listed on Google News? If you’ve never given a thought to getting listed, consider these benefits and key features of Google News. Millions of people use it to keep abreast of what’s happening. (It cannot be a bad thing to be able to tap into that, right?) These users access Google News using a variety of ways: via search, personalized Google News pages, regular E-mail alerts, mobile device or a tablet (like the iPad), RSS or Atom feeds, and more. Get listed and immediately you have a multitude of ways to reach out to an audience (search engine marketing, mobile – Read the full article
Now that your website is up and running, it’s time to start working on your Google PageRank (PR). My what? What is PageRank? PageRank, in simple terms, refers to the value given to your site by Google. Sometime ago this value was measured by link popularity, or the number of links pointing back to your site. (It was thought that the best and most relevant pages attracted the most links.) So the more links you have from other sites, especially those sites with a higher PageRank, the higher your website will be ranked by Google. And what does the high ranking do? Well, a number of experts consider PageRank to be the most important factor in establishing the relevance of a website or page, for each particular phrase, keyword, or search term entered on Google Search. Nowadays it has changed. Search engines like Google no longer rely solely on the quantity of links. They’re taking link quality and reputation into – Read the full article
Now that you are convinced that blogging can be useful for your business, you will sooner or later face a dilemma: How often should I blog? Indeed, blogging is not a one-off thing and you will certainly have to update your blog regularly. Should you perform this form of content creation daily, weekly, or monthly? In fairness, there isn’t a simple answer to this question. Ask 10 different bloggers and you will end up with 10 different answers. I do not pretend to own the answer to this question, but what I can do is provide you with some things that you need to consider when determining your blogging frequency, and I hope that you will find these useful when it comes to making your own decision. Search engines The search engines spiders do like fresh content and posting content frequently on your blog should allow your site to get indexed better. Best SEO practices include making sure that your – Read the full article
Arguably, the most important factor in Search Engine Optimization is link popularity. Link popularity helps your site gain authority on the web. As a general rule, the more authority your site has, the higher it’s going to rank for keywords. Which is why it is very important to get links pointing to your site from other relevant websites and build up your sites authority. Good links can boost your rankings very quickly and effectively. Lakeshore Branding has a proven successful method of helping you effectively highlight the relevance and quality of your website in order to surge ahead in search rankings. Utilizing best practices in SEO to craft innovative strategies, we build links that always lead to relevant content – and we build them in a variety of ways. Link Building Services Guest Blogging Article Marketing Social Bookmarking High Authority Links Local Business Listings Viral Link Building
