The Most Trustworthy Brands In Technology

On January 8th, 2013, wrote:

In our day and age, technology permeates every aspect of daily life. We wake up to electronic alarm clocks. We drive to work in computer equipped cars, and find our way with global positioning devices. We spend our days connecting to the world through computer screens, and smart phones tapped into wireless networks that bring the whole world to our fingertips. In this age of technological miracles, some brands have risen above all others to become leaders in the industry. These brands are the most trustworthy players in technology, and they’ve gained their status through years of innovation, customer service, and reliability. Apple is indisputably one of the most popular brands in technology today–some would even argue that Apple is number one. Part of this successful brand reputation has come from Apple’s many technological innovations. They were the first to perfect MP3 player technology with the introduction of the iPod, and their iPhone set the stage for smart phone manufacturers – Read the full article

Top 10 Mobile Apps for Online Marketing

On July 27th, 2012, wrote:

The most prolific marketing campaigns today happen on the Internet. After all, why pass up an opportunity to reach out to thousands of people inexpensively and quickly? If you don’t yet have the resources to hire Internet marketing professionals or SEO rockstars, don’t worry: just use your smartphone as your essential marketing tool. Check out these mobile apps that will help you in enhance your presence on the Web and drive your business: Raven Tools It’s a free (but there is a subscription charge) and all-inclusive toolkit, with an on-the-go dashboard for all of the website campaigns you’re managing. Raven Tools also covers SEO indicators often ignored by other similar apps: social mentions, connection between marketing expenditure and incomes. Yelp (for Mobile) Users can interact with business owners in this app, so you should use this to listen to what your customers are saying. Keep checking in to spots where you go often and write good reviews. The ripple effect – Read the full article

10 Useful iPhone Apps for Logo Designers

On June 25th, 2012, wrote:

Be at work even while you are away from your laptop with the iPhone apps designed exclusively for the logo designers. These apps will help the designers brainstorm, research, organize, and learn about various aspects related to their profession. As a bonus, these apps also inspire and motivate creativity. Here are 10 of the iPhone apps that would be useful for a logo or Web designer.   Adobe Ideas To be very precise, this is a digital sketchbook that allows the designers a chance to keep his or her creativity and ideas blooming, irrespective of the place and time. An ideal cohort for professional Adobe design applications, such as Adobe Photoshop and Adobe Illustrator, the Adobe Ideas app invokes a new level of creativity in the designers. myPANTONE This app allows the logo designers to access scores of PANTONE color libraries and create color palettes. Plus: you can share your creations with your clients and colleagues. It also comes with – Read the full article

Mobile Marketing Means Business: A Big (Billion-Dollar) Business

On January 24th, 2012, wrote:

We all know that in this modern world, online marketing is growing at a rapid rate. We are the information generation and have it all at our fingertips. This has been further advanced by having smartphones at our disposal, all day every day. Hence, the growth of mobile marketing has been very evident over the past few years and there is every indication that it will continue to grow. On the Rise This year, mobile marketing spending is expected to increase by over 75% with mobile ad spending reaching over $1.1 billion; it is expected to reach $2.3 billion in 2013: a staggering amount to say the least, and a clear indication that the trend is only just beginning. There are more than 370,000,000 iOS and Android devices floating around out there with over a million activated every day. And to top this off a study has shown that by 2013, 80% of major U.S. brands will be using mobile – Read the full article

Mobile Technology is Changing the Face of Marketing

On January 13th, 2012, wrote:

It used to be that marketing teams and technology people didn’t really interact apart from uncomfortable meetings about getting a new offer onto the latest website build. But with the rise of mobile-optimized websites, custom branded apps, locality services, and integrated messaging campaigns, the lines between marketing and technology are blurring. Marketers today must be comfortable talking about HTML5 and integrated databases. Technologists today must be comfortable talking about audience segments, targeting, and messaging strategy. But mobile technology is changing more than how we work together. It’s literally changing how we market and where we put our marketing investment. Poor Old E-mail E-mail was called the ‘killer app’ for at least a decade. Its power to connect with audiences led to an entire generation of technologies to gather addresses, segment lists, target messages, test performance, and provide service. Only, young people today don’t (or rarely) use it. They use instant message technology and social networks, with mobile (and SMS) figuring – Read the full article

Is Your SEO Siri-Responsive?

On January 5th, 2012, wrote:

You’ve spent a great deal of time and effort optimizing your website for the search engines. Why? Because a stellar search ranking is how you’re going to get visitors and ultimately, customers. SEO has been pegged as the most important – and only – way to cultivate traffic. Your SEO tactics have been successful, and you’re among the top results for your keywords. And then comes a curveball. Siri and Her Effect on SEO and Local Search For millions of Apple iPhone 4S users, and there are more of them every day, your SEO won’t matter. Meet Siri. She’s a clever little witch, and you’re going to have to reassess your current SEO tactics if you hope to please her. And please her you must, because iPhone users rely on her. Instead of opening a search engine and manually typing keywords, they’re just going to ask Siri to find them what they’re looking for. And Siri, being the intelligent voice – Read the full article

What’s the Difference Between a Mobile Website and a Mobile App?

On September 14th, 2011, wrote:

What’s the difference between a Mobile Website and a Mobile App? A good marketing strategy ensures your business is represented on the media your customers use. Since people are increasingly interacting with mobile devices such as smartphones, you should consider if a mobile website or a mobile app would be an asset to your business. So why do mobile users need special treatment? Smaller monitors and touch screens mean that presentation and data entry for traditional computers may seem awkward and cumbersome to a mobile user. Furthermore, mobile devices have hardware such as a camera, GPS, and compass that offer more opportunities if software can effectively use them. There are two approaches for designing content for mobile devices: creating a mobile website and creating a mobile app. Mobile Website A mobile website is generally cheaper to build since you can use the content management system (CMS) of your main website. You can develop a mobile theme for your site to – Read the full article

Top 10 Business Apps for Mac

On September 2nd, 2011, wrote:

Technology constantly affects the way that we are doing business. Without technology, our business is slower, less efficient, and if we chose to ignore the changes, our business could suffer dramatically. One of the best business tools that has revolutionized the way we do business is the Mac by Apple. With the Mac (iMac, iPad, MacBook, iPhone), connecting business deals, emails, and even live conferences, can happen with simplicity. The innovative design offers so many benefits to business users around the world. With a large interactive screen you can be networking, staying on task, and most importantly making money for your business with the click of a mouse. Developers know the advantages of using an iMac as a business tool, and have made some great apps to match, many of which are free. Here are the top ten FREE business apps as ranked on iTunes for your Mac!   10. Chimport Chimport is a business tool that allows you to – Read the full article