Critics are quick to point out that the Apple iPad isn’t exactly a replacement for your laptop. More than a mobile business platform, it’s a sleek tablet device for consuming content on the Internet. This doesn’t mean, however, that the iPad can’t increase your productivity while on the go. As the Apple commercial goes, “There’s an app for that.” Below you’ll find a list of essential iPad apps for small business users of the device. GoodReader At 99 cents, GoodReader is an affordable app for viewing PDF files and important business documents in other formats – like Word, Excel, PNG, PPT, TXT, and JPEG. It also supports high-resolution images, and can even do audio and video – perfect for opening and viewing all kinds of files, regardless of size. Need to download a presentation or a report from Google Docs for offline reading? GoodReader can also do that, and can even unzip those files and folders for you. Memeo Connect – Read the full article
We all know that the Apple iPad has set the world abuzz. Fans have praised the tablet computer as a revolutionary, game-changing device, while critics have pointed out that it’s no more than a giant iPod Touch. In any event, the impact of the Apple iPad on how we share, consume, and publish online content can no longer be doubted. It will change, if it hasn’t already, the way we use the Internet – especially if the iPad becomes widely adopted. That’s why – if you run a small business or work as an Internet marketer or web developer – it’s important to think about optimizing your website or blog for the iPad. After all, more and more people are using Apple devices to surf the Web: part of engaging with and reaching out to these users is providing them with a smoother, glitch-free experience of your website or blog. Forget Flash Apple emphasizes HTML5, CSS, and Javascript – but – Read the full article
The recent release of the Apple iPad tablet computer has set the world abuzz – and not just the technology world. Industry experts say that the iPad is a game-changing device that can revolutionize the way we live, play, consume media content, and use the Internet. In other words, it’s not just for tech lovers and Apple fans; it’s also for regular people who aren’t exactly savvy in gadgets. Furthermore, many marketers are already pointing out the iPad’s potential impact on the eCommerce industry. The eCommerce industry is already pretty big right now, but it’s about to get bigger: online sales are projected to reach $335 billion by the year 2012 – and that’s in the U.S. alone. With the arrival of the Apple iPad, it’s safe to assume that new trends, technologies, and platforms supporting the online retail industry will continue to emerge. Here’s why. Same Channels, Richer Experience The Apple iPad is a state-of-the-art media consumption device that – Read the full article
The Apple iPad has been revealed recently – in a highly publicized keynote address delivered by Steve Jobs – and while critics are quick to point out the upcoming tablet’s flaws, we’ll focus here on one of the reasons why the Apple iPad can be a potential game-changer. Apple claims that the iPad is the best way to experience e-mail, and the tablet sure has enough features to back that up. Equipped to provide a reading experience unlike any we’ve had before for a large-screen device, the iPad is poised to benefit everyone who uses e-mail: businesses, entrepreneurs, e-mail marketers, and individual users. Of course, as far as Internet marketing is concerned, there’ll never be a better time to design and launch e-mail campaigns. Cleanliness The Apple iPad seems to have been designed for users who want a relaxed and engaged reading experience. Unlike most web and desktop e-mail clients out there on the market, the iPad – with its – Read the full article
All website owners aim to land on the first few pages of search engine results, and that’s why various search engine optimization strategies are being implemented. After all, SEO is designed to enhance the search rank position of a business or a brand. Last year, however, website owners and SEO professionals received some serious beating no thanks to the Google Panda update. The search engine giant began changing the algorithms that determined a site’s page rank and search performance. The aim was to promote websites with original high-quality content; it also reduced the effectiveness of content farming, thus giving low preference to websites with low-quality content. A number of legitimate, well-meaning sites, however, were also adversely affected by this update. These changes made by Google have made it difficult for website owners to determine which SEO strategy to adopt – or drop – to make their SEO strategies and campaigns successful. But adjust we must, and move forward to align – Read the full article
We all know that in this modern world, online marketing is growing at a rapid rate. We are the information generation and have it all at our fingertips. This has been further advanced by having smartphones at our disposal, all day every day. Hence, the growth of mobile marketing has been very evident over the past few years and there is every indication that it will continue to grow. On the Rise This year, mobile marketing spending is expected to increase by over 75% with mobile ad spending reaching over $1.1 billion; it is expected to reach $2.3 billion in 2013: a staggering amount to say the least, and a clear indication that the trend is only just beginning. There are more than 370,000,000 iOS and Android devices floating around out there with over a million activated every day. And to top this off a study has shown that by 2013, 80% of major U.S. brands will be using mobile – Read the full article
It used to be that marketing teams and technology people didn’t really interact apart from uncomfortable meetings about getting a new offer onto the latest website build. But with the rise of mobile-optimized websites, custom branded apps, locality services, and integrated messaging campaigns, the lines between marketing and technology are blurring. Marketers today must be comfortable talking about HTML5 and integrated databases. Technologists today must be comfortable talking about audience segments, targeting, and messaging strategy. But mobile technology is changing more than how we work together. It’s literally changing how we market and where we put our marketing investment. Poor Old E-mail E-mail was called the ‘killer app’ for at least a decade. Its power to connect with audiences led to an entire generation of technologies to gather addresses, segment lists, target messages, test performance, and provide service. Only, young people today don’t (or rarely) use it. They use instant message technology and social networks, with mobile (and SMS) figuring – Read the full article
I am sure that Apple users and gadget lovers knows who Siri is. Siri is one of the new features that Apple introduced to their iPhone 4S. Siri is a voice-activated assistant that extends the functionality of the iPhone. It allows for hands free use of the phone as Siri will execute actions like sending of email or text, searching the net, calling a contact and more with just a simple voice command. This could have been a cool feature but it turns out, it has some issues. One of the problems that have been discovered with Siri a few days after it was launched was that it poses a great security risk because Siri can be activated even on a passcode-locked phone. This means that even strangers can issue commands to Siri since it is not tied to a single voice. Aside from this security threat, studies have shown that iPhone 4S consumes more data usage and it is – Read the full article
