It is tough to sell these days – even tougher if you try to do it online. It’s not just the similar businesses and stores in the neighborhood you would suddenly be competing against. Take it online, and you’re competing against the whole world. But times are changing, and often your online presence is critical [...]
Ecommerce is evolving. It’s certainly growing. By the year 2012, ecommerce sales in the US alone are projected to reach $335 billion. As the online customer base continues to grow, so will the number of online stores. Needless to say, it’s an increasingly fierce competition. In order to keep up and ahead of the pace, [...]
The keywords people search for the most on search engines in your niche or industry are not always the most profitable keywords to focus on for your business. This is at the heart of Chris Anderson’s concept of ”the Long Tail” from his groundbreaking 2004 Wired article and his book of the same title released [...]
“LakeShore Branding, specifically Chris Cambell, developed and maintained the web site for the Greater Homewood Party. They took a very plain web site and provided a top notch web site including a photo gallery, video and updated content as soon as it was sent to them. We received many compliments on the web site and [...]
Lakeshore Branding will provide access to certain Lakeshore Branding products, services and/or programs (collectively, hereinafter referred to as “Services”) subject to Client’s acceptance of and compliance with these Terms and Conditions (hereinafter referred to as “Terms and Conditions”) and enrolling through submission of a signed Service Level Assurance Agreement (hereinafter referred to as “Agreement”) and [...]
Design is one thing. Development is another. The best and biggest in the ecommerce industry know the difference between the two, and so do we. That’s why here at Lakeshore Branding we focus on delivering the expertise, creative talent, technology, and savvy needed to make your ecommerce site not only look good, but drive your [...]
When it comes to Search Engine Optimization, everybody wants to be on the same page: Page One. And why not? The benefits of consistently showing up first on Google, Bing, Yahoo!, Ask, and other search engines are obvious. Businesses of all sizes and across all industries recognize the value of an optimized site: increased number [...]
As one of the few forms of permission-based advertising, e-mail marketing is one of the most personal and potentially profitable form of marketing today. By delivering relevant content only to your subscribers, you are creating and nurturing a special relationship with them. An e-mail campaign is a great promotional, branding, PR, and even customer support [...]
