Lakeshore BrandingSearch results for 'analytics' (page 1 of 7)

This Year’s Hot Trends and Tools in Web Analytics

Guest Blogger — Wed, 21 Sep 2011 18:00:10 +0000

As the digital marketing and tech world become more important to businesses, trends and tools are constantly being developed in an effort to make life easier for both employees and customers alike. Overall, analytics is swinging towards improvement for the user experience, bringing tools that aim to make management and analysis easier for organizations. The user experience trend has grown by leaps and bounds recently as businesses aim to give their customers a better experience. With the increase in the presence of social media, businesses have also been able to make the gap between buyer and seller. Because so many companies are just now starting to value social media as a major marketing tool, they are also experiencing other types of analytics and marketing tools for the first time. The presence of social media in companies’ marketing plans has pushed the value of a good connection between users and the company. The analytics of social media have really started to - Read the full article

This Year’s Hot Trends and Tools in Web Analytics is a post from: Lakeshore Branding

Web Analytics

Chris Campbell — Sat, 07 Nov 2009 01:46:22 +0000

Website analytics is the collection, analysis, and reporting of your website data. There are plenty of methods and technologies to help you do this, but you don’t have to know all the nuances of the language of the Web in order to obtain the most important information. Why us? The answer is simple. We don’t just give you the information, no. We help you incorporate analytics into your marketing strategy, content creation, and business plans. More than figuring your website stats – like hits, clicks, frequencies, session durations, bounce rates – we help you manage information to drive the decisions that make a business impact on your organization. Our team of web analytics consultants analyzes the data collected to identify issues and potential growth opportunities in your website. Our team has had extensive training, with various certifications in Google Analytics, Omniture, AW Stats, and GetClicky. You don’t have to do this by yourself. With Lakeshore Branding’s web analytics solutions, you - Read the full article

Web Analytics is a post from: Lakeshore Branding

Google Analytics Adds Powerful New Features

Chris Campbell — Wed, 21 Oct 2009 17:44:23 +0000

Google Analytics, the free web analytics solution that generates detailed statistics and reports about visitors to a website, recently announced a set of powerful new features that build on last year’s enterprise-class launch. Google says that the features – which will gradually be incorporated into Google Analytics accounts over the coming weeks – focus on three key areas: Intelligence: Google has made significant changes that enable users to understand their data better. It has launched the first phase of an algorithm-driven engine – Analytics Intelligence – that provides users with automatic alerts whenever significant changes happen in their data patterns (metric or dimension). Moreover, users can customize these alerts, so that they can tell Google Analytics what to watch for. The automatically combed data saves users time and brings to light traffic insights that users may find most crucial. Powerful options: One previous limitation of Google Analytics involved collecting visitor information for websites browsed through mobile phones. This was due - Read the full article

Google Analytics Adds Powerful New Features is a post from: Lakeshore Branding

Analytics what is that? Google gives it out for free?

Chris Campbell — Sat, 05 Jan 2008 17:33:00 +0000

Google Analytics is the tracking software used to discover who is visiting your website. Google Analytics can tell you where the hits are coming from, how long they are on your site, what pages they visited and i think most important- how they got to your site. I can see who is linking to me from where. This service has an huge value, previously companies would charge thousands a year for this service that google now offers for free. So if you have a website this is a must have to learn more about your visitors. Analytics what is that? Google gives it out for free? is a post from: Lakeshore Branding Tweet This! Share this on Facebook Share this on del.icio.us Stumble upon something good? Share it on StumbleUpon Email this via Gmail Share this on LinkedIn Email this to a friend? Share this on Reddit Post this to Posterous Share this on Tumblr

Analytics what is that? Google gives it out for free? is a post from: Lakeshore Branding

How Pinterest Can Help Develop Your Company Brand

Guest Blogger — Tue, 31 Jan 2012 16:24:47 +0000

I will be the first to admit that working in a social media department sometimes feels like a workout. You’re responsible for liking and tweeting and connecting and sharing and friending and +ing and stumbling and running and running and running. Did I say running? By the time the day is over, it feels like you were moving a mile a minute and you need a break. Whether you work in a social media department or are simply a company trying to keep up with the social media, enough is enough. What is Pinterest? However, even I will make an exception for the latest social network, Pinterest. Once you get over the groaning, you will find that this new social network is actually quite interesting. Basically, the site is a virtual board where you can “pin” visuals that interest you. Be it an infographic, video, picture, or just a color scheme you like, you can pin it onto your board for - Read the full article

How Pinterest Can Help Develop Your Company Brand is a post from: Lakeshore Branding

Ultimate List of Top 43 OpenCart Templates

Chris Campbell — Fri, 20 Jan 2012 16:31:31 +0000

If you’re going to ask us here at Lakeshore Branding which e-commerce platform we would recommend, there’s one answer: Magento. Why? Because it’s loaded with powerful features to help you drive sales: features like product browsing, analytics and reporting, catalog and order management, secure checkout, international support, and an array of marketing promotions and tools. (You can find out more about the platform here.) We’ll understand, though, if you choose to go with something else. Hey, to each his own, right? And there are loads of e-commerce solutions and shopping cart systems to choose from. One of these is OpenCart, an open-source e-commerce platform that’s as feature-rich, easy-to-use, and search-engine-friendly as Magento. Frankly, you won’t go wrong with either. We’ll even help you out developing your online store if you like. Anyway, like Magento, OpenCart also enables you to customize the way your online store looks and works. Because it’s an “out-of-the-box” solution, you can just install it, choose your - Read the full article

Ultimate List of Top 43 OpenCart Templates is a post from: Lakeshore Branding

40 Premium WordPress Templates Worth Paying For

Chris Campbell — Mon, 16 Jan 2012 16:33:24 +0000

WordPress was first released in 2003 by Matt Mullenweg. Yes, it’s that long ago. Before Facebook even happened. Since then, it has grown to host, as of late last year, around 15 percent of the world’s top 1 million websites. It has also been downloaded over 65 million times! But if you’re still looking for reasons that will convince you to build – or redevelop – your website using the WordPress platform, we won’t shy away from giving you several: WordPress isn’t just for blogging. It’s flexible enough to power your business website, your e-Commerce site, your product and services page, your social networks (check out our recent post on BuddyPress), your anything. It’s simple and pretty easy to use. If you know how to use Microsoft Word, you’ll know how to use WordPress, which has its own WYSIWYG editor to aid users who prefer not to use codes (like HTML). Training a client on WordPress site administration is also - Read the full article

40 Premium WordPress Templates Worth Paying For is a post from: Lakeshore Branding

Tips on Hiring SEO Services

Guest Blogger — Thu, 12 Jan 2012 15:05:50 +0000

SEO services have become essential to businesses acrossCanada. The days of traditional advertising are dead; phone books, radio, and even TV have proved to be expensive and difficult to measure. SEO, meanwhile, has allowed business owners to be more involved in the marketing of their firm and to measure effectiveness like never before. SEO services in Canadahave been around for over a decade now; however, business owners have just recently started to take advantage of these services. Search engine optimization services certainly are widely available, and this article is designed to help you pick the right SEO service for your business. What is SEO? SEO or search engine optimization is an activity that is carried out by an SEO expert or company to drive relevant traffic to your website so you can realize a benefit for your business. SEO services typically include: Creating engaging content for link building Social media marketing strategies Website analysis and competitor evaluation Keyword research to - Read the full article

Tips on Hiring SEO Services is a post from: Lakeshore Branding

SEO 101: The 6 Important SEO Metrics to Monitor for a Successful SEO Strategy

Guest Blogger — Wed, 11 Jan 2012 15:30:54 +0000

For your site to be noticed and to get traffic, it should have a good position in search, so that it will always land on the first page of popular search results at search engines like Google, Yahoo and Bing. Achieving this is no miracle and is not something that can be done overnight: it takes an effective SEO strategy to move your website to the top of search engine results. In order for an SEO strategy to be successful, a website owner should monitor the different metrics of their site on a daily or weekly basis to gauge if the strategy that they are implementing is working. Here are a few metrics that any website owner should watch out for, to know if they are on the right track and if the strategy that they are implementing is improving their website’s ranking: SEO Metrics Traffic Metrics. Web traffic is the number of visitors that your site is getting. This - Read the full article

SEO 101: The 6 Important SEO Metrics to Monitor for a Successful SEO Strategy is a post from: Lakeshore Branding

Is Your Social Media Consultant Actually Qualified?

Guest Blogger — Mon, 09 Jan 2012 15:45:10 +0000

More and more companies are realizing the importance of utilizing social media. However, finding the right social media marketing consultant or expert can be a daunting task. Due to the ambiguity of social media and lack of a formal means to measure competency, it seems as though nearly anyone can call themselves a “social media guru”. However, social media is more than sending out tweets or reading blogs. How can a company find an individual who can do more with social media than connect with friends? 5 Qualities of a True Social Media Expert Placing your online reputation in the hands of an unqualified applicant is always a risky situation; however, there are several distinctive qualities that mark a true social media expert. In order to find the most qualified social media expert, keep an eye out for the following indicators: 1. Passion: In general, you should look for an individual that has a passion for social media – they - Read the full article

Is Your Social Media Consultant Actually Qualified? is a post from: Lakeshore Branding