5 Tips for Running a Successful Restaurant Promotion Online

On September 20th, 2013, wrote:

Taking your business into the online arena is a complex undertaking. Not only will you have to create and maintain a website, and potentially an on-site blog, but you also have to engage in SEO in order to ensure that consumers find your site, participate in social media in order to attract and communicate with prospective customers, and continue your own education so as to best take advantage of emerging platforms for interaction with the public at large. In short, there is something of a learning curve associated with functioning on behalf of your restaurant in cyberspace. And just when you think you’ve got it down, you must broach the topic of online promotions, which are another beast entirely. On the upside, you’re not reinventing the wheel. Plenty of other businesses have run promotions online and you can learn from their successes and failures. Here are just a few tips that should help you to get started on the right – Read the full article

How To Better Understand Your Customers Using Web Analytics

On May 29th, 2013, wrote:

Part of the key to running a successful business in any industry is understanding your customers. Sales levels and marketing trends change depending on the demands of the market, and it is only by tuning into those demands that you can successfully bring your business up to its full potential. Web analytics play an important role in this equation. By making use of web analytics data you can learn more about your customers, understand what they want from your business, and more effectively cater to their needs. Google offers a wonderful free tool set that businesses everywhere can use to better understand their customers. If your business is not already using Google Webmaster Tools and Google Analytics, be sure to get started using these utilities right away. They put a multitude of valuable tools at your disposal, including alerts, traffic measurements and a wide variety of key statistics. Incorporate Google’s robust webmaster tools into your web analytics plan to make – Read the full article

Top 10 Mobile Apps for Online Marketing

On July 27th, 2012, wrote:

The most prolific marketing campaigns today happen on the Internet. After all, why pass up an opportunity to reach out to thousands of people inexpensively and quickly? If you don’t yet have the resources to hire Internet marketing professionals or SEO rockstars, don’t worry: just use your smartphone as your essential marketing tool. Check out these mobile apps that will help you in enhance your presence on the Web and drive your business: Raven Tools It’s a free (but there is a subscription charge) and all-inclusive toolkit, with an on-the-go dashboard for all of the website campaigns you’re managing. Raven Tools also covers SEO indicators often ignored by other similar apps: social mentions, connection between marketing expenditure and incomes. Yelp (for Mobile) Users can interact with business owners in this app, so you should use this to listen to what your customers are saying. Keep checking in to spots where you go often and write good reviews. The ripple effect – Read the full article

5 Fantastic Tips for Improving Your Website’s Conversion Rate

On June 5th, 2012, wrote:

The E-commerce industry continues to grow, with more and more businesses and companies setting up websites through which they can sell and offer their products and services. The big challenge remains, though: how do you drive traffic to your site and ultimately generate revenue? Measuring the success and effectiveness of a website in bringing sales can be done by determining one’s conversion rate, which is the ratio of visitors who convert content views or website visits into desired actions: like making a purchase, subscribing to a newsletter, or downloading some sort of software. Web analytics tools – such as Google Analytics, among many others – can usually measure conversion rates, going beyond tracking pageviews and visitor counts. So what are the ways in which you – as a business owner, Internet marketer, online retailer, or E-commerce professional – can improve your website’s conversion rate? Read on and find out. Creative, effective Web design Take time to review the design of – Read the full article

Choose The Best Type Of Paid Web Traffic For Your Online Business

On April 23rd, 2012, wrote:

Web traffic is the fuel of your online business. But not all kinds of traffic are equally good. Choosing the right type of traffic to promote your website depends on several factors, such as what your goals are and how much money you are willing to spend. Testing is also important to discover what works better for your site. Paid traffic is all about ROI (Return of Investment), and as a webmaster, online marketer, or investor you should be looking for the least expensive alternatives of Web traffic that deliver the greatest possible results. Buying traffic is the easiest way to promote your website without SEO (Search Engine Optimization); however, it is advisable to combine both strategies for long-term success. It’s not a good idea to rely exclusively on one source of online traffic. Popular Types Of Paid Web Traffic: PPC (Pay Per Click) Pay-per-click is the favorite type of advertising for revenue-oriented Web businesses and the one that brings – Read the full article

6 Undeniable Reasons Why You Need SEO Services

On April 12th, 2012, wrote:

We live today in a world of technological advancement and innovation. And, thanks to search engines, blogs, and social media, the art of marketing has taken a whole new dimension for business. People now tend to search from their desktops and look for products and services they want. Still not convinced you need search engine optimization for your business? Here are six undeniable reasons that we hope will change your mind. Effective business promotion In order to get ahead of your competitors and promote your business in this global village, we need new tools and methods to survive the niche. SEO services help you in getting that edge over your rivals to move ahead. SEO as an online marketing technique will make sure that whenever an individual searches on any popular search engine – say, Google or Bing – for anything related to your products or services; your website will be displayed on the first page and among the top – Read the full article

Social Media Marketing 101: Tips and Tools to Make Managing Twitter Easier

On April 6th, 2012, wrote:

Online marketing covers not only SEO; it also means using social media networks to connect and interact with your customers. Twitter is a great medium for getting backlinks to your website, while also interacting with your customers and networks. Whether you are a business or an individual, you need to take advantage of the many social media dashboards and tools for Twitter to manage your account. These tools allow you to schedule your tweets, gain new followers, and manage multiple accounts from one dashboard. Businesses, in particular, can significantly benefit from using social media dashboards and tools. When you own your own business, you need to schedule your time to get maximum efficiency. Social media dashboards allow you to schedule tweets and automate tasks. This takes the job away from you and lets you use your time on other projects and tasks. Social Media Dashboards Conversocial lets you manage your Facebook and Twitter accounts from one dashboard. You get the – Read the full article

Top 5 Adwords Default Settings to Optimize for Improved Performance

On January 6th, 2012, wrote:

A potential pitfall for many new Adwords advertising is simply the false pretense that Google’s default Adwords settings are in the best interest for all advertisers. That’s simply not the case. Here are a handful of tips that can take just minutes but provide a significant lift in your online advertising campaign performance. 1. Review your location and language settings Google defaults each new campaign to target theUnited StatesandCanada. If you don’t ship internationally, this is a clear opportunity to narrow your targeting. If you are a localized business serving a specific area there is further opportunity to narrow in your focus by targeting a specific state, city or even specific mile radius surrounding your business location. Advanced Tip* If you are targeting multiple countries, set up separate campaigns for each country. Each geographic area will perform differently due to variances in search behavior. Separate campaigns will provide you much deeper insight into each location’s performance and allow for smarter decisions – Read the full article