Social Analytics Tools for Measuring the Impact of Your Social Media Marketing Campaign

On March 25th, 2011, wrote:

When businesses, brand managers, and marketers talk about social media, there’s always one acronym that’s always being brought up: ROI. It is, of course, perfectly reasonable. One needs numbers, results, and reasons for going social. (Well, at least one needs these things if “going social” is part of what’s called “work”.) One needs to justify the amount of money and effort spent on campaigns on Facebook, Twitter, YouTube. Not just justify, actually, but also monitor, measure, and manage. Good thing we have all kinds of apps and tools for gathering intelligence (about our efforts and that of competitors). It’s challenging enough finding ways to write retweetable tweets, increase follower counts and expand fan bases, design Like-able Facebook pages, or go viral with video. But to take things like “perception”, “engagement”, “feedback”, and “sentiment” and try to pull out numbers from these, too? How does one begin to quantify any of that? So like we said: good thing we have so – Read the full article

8 Best Practices for Integrating eCommerce with Facebook

On March 7th, 2011, wrote:

The E-commerce industry hasn’t only grown bigger than ever. It has also become more social than ever. Thanks to the constant evolution of the Web – and to the popularity of social media sites like Facebook and Twitter – businesses and retailers are now doing more than just catering to individual Internet users and online shoppers. They’re also marketing to the people’s friends, inner circles, and communities, with the aim of bringing in more fans, followers, and dollars. Yes, dollars. In a recent story by Mashable, Jason Taylor, vice president of Platform Strategy at Usablenet, wrote that, when it comes to marketing, it’s “no longer just about ‘liking’ brands.” With a social network like Facebook giving way to new sales opportunities, businesses and online retailers are maximizing their social presence to drive not just marketing and branding campaigns, but also additional revenue. “By integrating purchasing into their branded pages,” Taylor said, “businesses can effectively take advantage of Facebook as a – Read the full article

Internal Site Search: What Does The Data Tell You?

On March 4th, 2011, wrote:

Google Analytics holds a wealth of information about your site. Within a few clicks you’ll have all of the metrics that are important to you: page views, visits, unique views, bounce rates, and conversions, etc. If you want to go a step further you can start to segment this information or create custom reports so you can look deeper into the data. Regardless of whether you are an e-commerce site owner, a marketer, a business owner, or a blogger, if you know how to interpret the data correctly, you will be able to make the right choices more often. The numbers don’t lie and if you can base your decision on what the numbers are telling you, you’ll be able to improve the performance of your website and increase the number of business opportunities you’ll get from it. Site Search: A hidden gold mine One of the most overlooked tools in your analytics arsenal is quite possibly the Internal Site – Read the full article

Your Guide to Creating a Twitter Archive

On December 26th, 2010, wrote:

According to a scene in the acclaimed movie, The Social Network, “the Internet is written in ink – (and) not in pencil”. But if that’s really the case, how come it’s close to impossible to browse and search old tweets on Twitter? How come our 140-character text updates seem to have expiration dates on them? Note that we say, “close to impossible”: operative word is ‘close’.  Because surely, there must be a way, right? There must be a way somehow to archive your tweets (or someone else’s) so that you could read, search, share, and store them all in one place. And there must be a way to access those precious tweets whenever the Fail Whale pays Twitter servers a visit. Worry not. There is a way. Or ways. Here’s Lakeshore Branding’s quick guide to creating your very own Twitter archive. (While you’re at it, be sure to check out our own Twitter archive!) Twitter archive via WordPress Thanks to – Read the full article

Getting Clicky With It

On September 28th, 2010, wrote:

Web analytics doesn’t sound like fun. The minute you see those charts, tables, numbers, and geeky acronyms, it will sound even less fun. But analytics – or the analysis and reporting of Internet data with the objective of understanding web usage – delivers information that is essential to all businesses with some form of presence or another on the Web. It helps you understand what you’re doing right, what you’re not doing right, and what you can do to improve. Enter Clicky at GetClicky.com. Used on about a quarter of a million websites, Clicky is a web analytics tool that is, at the very least, on par with the biggest and most comprehensive analytics tools out there right now. But it’s not that which makes Clicky unique, for what really sets it apart is that it makes analytics fun. Easy to understand. Easy to manage. Oh, and unlike the traditional favorite Google Analytics, Clicky measures data in real-time. You won’t – Read the full article