The keywords people search for the most on search engines in your niche or industry are not always the most profitable keywords to focus on for your business. This is at the heart of Chris Anderson’s concept of ”the Long Tail” from his groundbreaking 2004 Wired article and his book of the same title released in 2006. The Long Tail was originally meant to discuss an emerging trend where online retailers like Amazon, Netflix & Rhapsody found success increasing the depth of their inventory and selling less of more in an internet driven environment but it has had implications far beyond its initial insight. Nowhere was this more apparent than with Search Engine Marketing. Understanding “the long tail” and applying strategies to leverage it for SEO has proven time and again over the last few years to be one of the highest value activities in search marketing. To many this is not something new, but it is surely worth revisiting. – Read the full article
“Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipendia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon- the groundswell- that has created a permanent shift in the way the world works.” This is written on the book jacket of the book Groundswell, a national bestseller. The social media revolutions is upon us. Several experts claim for it to be the biggest shift in business since the industrial revolution. The change in how we communicate with the public, potential and existing customers is evolving at a pace that has not been seen before with adoption of other technologies. Its a social media revolution. It used to take years to build new media platforms, for radio it was 38 years, television 13 years, the internet 4 years, and the iPod 3 years- each respectively to reach 50 million – Read the full article
Before the Internet, businesses used to include their listings in local business directories. Remember the Yellow Pages or the Blue Book? You might think they’re old-fashioned now, but actually this process of finding local businesses simply evolved into online local business listings. Search engines are showing local business results that specify industry specialties with a geographic focus, which are getting more and more precise every single day. And you know what? Local search is poised to become even bigger, thanks to the continued growth of online maps, mobile browsing, local search engines, city guides, online review sites, and geo-location services (like Facebook Check-Ins, Foursquare, Google Places, etc.). Local Search and Local SEO All these make local search or local business SEO a must for your business. Whether you like it or not, you have to get listed. Lakeshore Branding is ready to help. Our team optimizes your local search information and listings, so that when customers conduct a local search, – Read the full article
I am pretty sure everyone says that they will go to the gym and lose weight for the new year. I am pretty sure I have used this one several times and I am still waiting to hit my goal…lol. A few weeks ago I heard a speech from Ryan the creator of iContact. He described his plan to BHAG, a big hairy audacious goal. He want on to explain the purpose of setting specific goals and then printing them out and putting them on your wall. I kind of relate this idea of setting goals back to the idea of New Years resolutions, we set the BHAG but we do not make them specific. Weither it is the time line, specifications of the project, how it will be done etc. This year I plan to make my BHAG much more specific and I am determined to reach those goals. My newest venture is GreenWerks an eco friendly contracting firm – Read the full article
