Competitive Intelligence Revisited: 40 Tools To Keep You One Step Ahead

Guest Blogger — Sat, 08 Jan 2011 14:06:20 +0000

About a year back we compiled a list of competitive intelligence tools and it turned out to be one of our most popular posts. Well its a new year now and we thought you deserved an updated list. We went through the old list and threw out a few services that are no longer useful and added a whole bunch of new ones for you to check out. Some of the sites are more convenient than others depending on your needs. Some are free and some our expensive. Some of them directly monitor competitors’ advertising efforts while others track social media channels. Some of them offer several services and others only one or two. Heck, some of them aren’t even meant to be competitive intelligence tools, but we think each has something beneficial to offer. It was by pure coincidence that it came out to be an even 40 tools so let us know if there’s more we need to - Read the full article

Competitive Intelligence Revisited: 40 Tools To Keep You One Step Ahead is a post from: Lakeshore Branding

Online Reputation Managment with Social Media Monitoring

Chris Campbell — Sat, 25 Jul 2009 22:43:31 +0000

Reputation management is becoming a big part of our small startup. Many of our Chicago clients are finding that monitoring their online reputation is more important than ever. Reviews are viewed as a trusted source of information, in fact 70 percent said they trusted consumer opinions posted online. This ranks above newspaper editorials, tv and radio- according to Nelson Research. Recently an old friend reached out to me to let me know that their company, Alterian, recently acquired Techrigy. Techrigy is a social media monitoring tool that complies links, mentions, information about particular keywords or companies. I know that there are several social media monitoring tools out there, but for some reason this one caught my attention. The team here knows that it takes a lot to impress me, but I was pleasantly surprised with this web based tool. Within the first few minutes I began to see the depth and capabilities of the reporting and I am only in - Read the full article

Online Reputation Managment with Social Media Monitoring is a post from: Lakeshore Branding

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Competitive Intelligence Revisited: 40 Tools To Keep You One Step Ahead

Online Reputation Managment with Social Media Monitoring