How “Affordable Branding” Could Be Your Most Powerful Tool

On May 7th, 2013, wrote:

Small businesses out there, especially those in the service industry, take note. Many entrepreneurs have the vision and creativity for limitless branding potential for their new company, but all the capital is wrapped up in the startup’s essentials. While this can be seen as a burden to most, it’s actually a blessing in disguise. Branding on a budget creates an honest and up-front perspective of what your business is all about, and your potential customers will see those earnest efforts when shopping around. Build Around Your Vision Too many marketers out there tell themselves “I want to be a social media guru” or “I want to rock SEO” before they even know the vision of their company. Don’t create a mission around your marketing strategy. Create a marketing strategy around your mission. The best example on the top of the corporate ladder is Apple. At any point did you see Apple use a medium to create their vision? Steve Jobs – Read the full article