So you’ve heard the stories of how affiliate marketers made thousands – millions! – from the basements of their homes. Yes, thank you, Internet. If you haven’t come across any such success story, suffice it to say that they’re all pretty inspiring stuff: stuff that you, as an affiliate marketer, will want to carry with you as evidence that there’s no better, more effective, more independent way of making money on the Web. Indeed, affiliate marketing is an amazing opportunity. There are loads of easy-to-join programs, endless lines of hot, trendy products to sell, great resources and tools to use, and desirable amounts of commission to earn. There are just as many horror stories, though. In the mad rush to leverage the power of the Internet and sell products via the affiliate marketing platform, many have lost more than they gained. Many did not become millionaires. Many quit. Many just took their talents to South Beach, or to the local – Read the full article
It’s easy to promote your business on your own website and advertise your own product. The big challenge lies in getting other people to talk about you. It certainly would be rewarding if the buzz that you generate comes from someone else: partners, marketers, online publishers, bloggers, and affiliates. You can make that happen. With our Affiliate Marketing management and consulting here at Lakeshore Branding, you can have your own online sales force – paid only for performance and results. They drive more traffic to your site, which in turn increases your conversions and sales. Affiliate Marketing Management and Consulting We map out a strategy to make sure your affiliate program fits perfectly with branding and business goals. Or – if you already have an existing (albeit underperforming) affiliate program – we give it a boost by maximizing your efforts and enhancing structures and strategies. We help set you apart from the competition by running your affiliate program on networks – Read the full article
It used to be that marketing teams and technology people didn’t really interact apart from uncomfortable meetings about getting a new offer onto the latest website build. But with the rise of mobile-optimized websites, custom branded apps, locality services, and integrated messaging campaigns, the lines between marketing and technology are blurring. Marketers today must be comfortable talking about HTML5 and integrated databases. Technologists today must be comfortable talking about audience segments, targeting, and messaging strategy. But mobile technology is changing more than how we work together. It’s literally changing how we market and where we put our marketing investment. Poor Old E-mail E-mail was called the ‘killer app’ for at least a decade. Its power to connect with audiences led to an entire generation of technologies to gather addresses, segment lists, target messages, test performance, and provide service. Only, young people today don’t (or rarely) use it. They use instant message technology and social networks, with mobile (and SMS) figuring – Read the full article
Are you ready for 2011? As the Internet transforms, so should you. The rate at which technology evolves only means that, no matter how far along you’ve come with your Internet marketing program, there will always be something new to explore. There’ll always be something new to add to the mix. It is in this light that Lakeshore Branding takes a look at a number of online marketing trends expected to take off next year. We present this hoping that you’ll turn these expectations into opportunities – and the opportunities into tools to drive your business. HTML5: As the next major revision of the HTML standard, HTML5 is expected to emerge next year – and beyond – as that which will change the chemistry of the World Wide Web. Under development for much of the last few years, HTML5 will nonetheless continue to usher in the next generation of web development and programming. It will be supported by more browsers, – Read the full article
An Internet marketing summit featuring the best talent from the Chicago and Milwaukee areas, and which focuses particularly on search marketing and social media, is poised to become one of the most talked-about events in Wisconsin this February. Dubbed “Think Tank Live!”, the summit brings together several of the most dynamic and talented Internet marketers this side of America, as well as C-level executives, small and medium-size business owners, top branding and communications professionals, and IT and web design experts. “Think Tank Live” will be held February 23 at Country Springs Hotel, Waukesha, WI. Sponsored by Biz Times Media and Mashable and organized by I.M. Think Tank (a collective group of integrated marketing professionals in Chicago and Milwaukee areas), the summit will focus on educating people on utilizing today’s best Internet marketing and social media practices to strategically drive business results, increase profits, and lower costs. “Think Tank Live!” will have a track on Internet marketing strategies that align businesses – Read the full article
In-the-know consumers can find just about anything today on the worldwide web. The trick is to find what you are looking for easily. Online shoppers will revisit websites that are reliable, professional looking and easy to maneuver. Therefore, busi…
Consumers who are in the know are able to find everything they want from the comfort of their armchairs via the internet. The only trick to getting what you want is being able to find the best product at the best price right away. More often than no…
Consumers in the know can find just about anything today on the worldwide web. The trick is to find what you are looking for easily. Most often, shoppers tend to revisit websites that are professional-looking, spam free, easy to maneuver and that ar…
